1. These are a few of
our favourite things...
PERSONAL
MOBILE INFORMATION
ARCHITECTURES
OLIVER WEIDLICH ROD FARMER
Ideal Interfaces Vodafone Hutchison Australia
Tuesday, 6 October 2009
2. ABOUT US
rfarmer@hutchison.com.au oliverw@idealinterfaces.com.au
linkedin.com/in/rodfarmer linkedin.com/in/oliverw
@rodfarmer @oliverw
Tuesday, 6 October 2009
3. "Mobile is the fastest and cheapest way to reach the
largest number of people. There are billions of people
on this planet who still don't have access to the
Internet. And we think mobile presents the biggest
opportunity to get them on the Internet.“
Chris Sacca, former head of special initiatives at Google
late 2007
Page
Tuesday, 6 October 2009
8. DIFFERENCES IN THE MOBILE ENVIRONMENT
Highly variable context and environment
Small screen size and limited text input
UI takes up the entire screen
Difficult to multi-task and easy to get lost
8
10
Tuesday, 6 October 2009
9. Does it have a
Great music
camera?
features Pre-
Paid! Facebook?
Looks great
Chinese? GPS Wi-Fi?
Check my email?
Cheap!
IT’S MOBILE JIM, BUT NOT AS WE KNOW IT
9
9
9
Tuesday, 6 October 2009
16. javascript
ajax goals
browsers
language location
navigation
DESIGNING MOBILE USER EXPERIENCES
There are many complexities in designing the voice
task mobile user experience, from the lack of UI and
protocol standardisation to the range of contexts,
conventions and services the mobile must support integration
aesthetics size
speed layout HTML 5
simplicity functionality time touch CSS
form factor
Tuesday, 6 October 2009
17. IMPACT ON
CUSTOMERS?
DEVICES DATA PRE-PAID/POST-PAID
ENGAGEMENT USER BEHAVIOURS
Tuesday, 6 October 2009
29. initial repeat
beautiful
engaging
functional
MESSAGING
VISUAL IMPACT ON ENGAGEMENT
NOT BRANDING
Tuesday, 6 October 2009
30. Search
Search this is not an hand
Go
writing font it looks...
Go
95 comments
this is not an hand
this is not an hand
writing font it looks...
this is font it hand
writing not an looks...
95 commentslooks...
writing font it
95 comments
5 comments
this is not an hand
this is not an hand
writing font it hand
this is font it looks...
writing not an looks...
writing font it looks...
5 comments
5 comments
10 comments
this is not an hand
this is not an hand
writing not an looks...
writing font it hand
this is font it looks...
writing font it looks...
10 comments
10 comments
8 comments
this is not an hand
this is not an hand
writing not an looks...
writing font it hand
this is font it looks...
writing font it looks...
8 comments
8 comments
55 comments
LAYOUT INPUTS
REMEMBER, MULTIPLE
this is not an hand
this is not an hand
writing font it looks...
writing font it looks...
Footer link | Footer link | Wrapped
link
55 comments
55 comments
Tuesday, 6 October 2009
34. USER AGENT STRINGS
DEVICE HEADERS
NETWORK DETECTION
DEVICE PROFILING
TRANSCODING
USER PROFILING (TELCO?)
DEVICE DETECTION
HANDLING DIVERSITY
Tuesday, 6 October 2009
35. 50 VARIANTS!
DEVICE DETECTION
JUST PROVING A POINT
Tuesday, 6 October 2009
36. COOKIES SPEED
SCRIPTS
FONT
CACHING
BROWSER
SUPPORT
AJAX
IMAGES
PAGE
CSS
WEIGHT
BROWSER SUPPORT
NOT CREATED EQUAL
Tuesday, 6 October 2009
37. 60k
@
$20/MB
=
$1.20
THE COST OF IA
TRYING TO HELP THE USER - BUT
HARMING
Tuesday, 6 October 2009
38. GENERAL PRINCIPLES
• Expect and manage diversity
• De ne device groups with Heroes
• Create a default reference design
• De ne rules for content design and adaptation
• Stick with Web Standards and exible layout
• Ensure adequate reporting
• Avoid bleeding edge
• Best experiences on best devices as rule of thumb
Tuesday, 6 October 2009
39. INTERNET
BIGGER DATA ALLOWANCES
MODELS OF
ALWAYS ON
USAGE
Tuesday, 6 October 2009
40. MOBILE IS NOT A PC IN YOUR
POCKET
Tuesday, 6 October 2009
41. TRENDS
PERSONAL
INFORMATION
ARCHITECTURES
Tuesday, 6 October 2009
42. MOBILE IAs
FROM THIS...
Tuesday, 6 October 2009
43. “Just like the frog in the heating water kettle, the mobile phone
industry couldn’t itself notice that it was creating devices that
were increasingly dif cult to use and that the new – some really
good – feature couldn’t be found among all the old ones.
It required someone outside the traditional mobile phone
industry to shake the industry out of this.”
PANU KORHONEN
Tuesday, 6 October 2009