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Recrutement reseaux-sociaux

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Recrutement reseaux-sociaux

  1. 1. Recrutement en ligne et e-reputation numérique Les réseaux sociaux : réelle opportunité ou simple effet de mode pour l’entreprise ? 24 Juin 2011. St-Nazaire. Siège d’Airbus.
  2. 2. Quelques définitions
  3. 3. Qu’est-ce que l’identité (numérique) ? D’un individu, d’une entreprise, d’une organisation
  4. 4. Identité (num) = somme de mes traces (num) Traces « profilaires » : ce que je dis de moi = QUI JE SUIS Traces « navigationnelles » : où je vais, qui je lis, où je commente = COMMENT JE ME COMPORTE Traces « inscriptibles » : ce que j’exprime, publie, édite = CE QUE JE PENSE Et le reflet de cet ensemble de traces, tel qu’il apparaît «remixé» par les moteurs de recherche.
  5. 6. Qu’est-ce qu’un réseau social ? <ul><li>« une catégorie de site web avec des profils d'utilisateurs, des commentaires publics semi-persistants sur chaque profil, et un réseau social public naviguable affiché en lien direct avec chaque profil individuel. » (Danah Boyd) </li></ul><ul><li>1 ère génération : « friend lists » bi-directionnelles </li></ul><ul><li>2 ème génération : les réseaux « sociaux ». Relations transversales. </li></ul><ul><li>3 ème génération : &quot;médias sociaux&quot; : mise en relation + mise en partage </li></ul>
  6. 8. Quelques évidences
  7. 9. Entreprises et organisations doivent être présentes sur le web Quelque soit leur taille !!
  8. 10. Créer des liens, c’est créer de la valeur Plus que jamais ...
  9. 11. Mais le web s’est densifié, « socialisé » Être présent ne suffit plus. Il faut interagir.
  10. 12. <ul><li>Ce que l’on dit de moi </li></ul><ul><li>Ma « marque » (personnal branding) </li></ul><ul><li>Mes traces </li></ul><ul><li>Subjective, fluctuante </li></ul><ul><li>Ce que je dis de moi </li></ul><ul><li>Mon nom </li></ul><ul><li>Mes traces </li></ul><ul><li>Objectivable, immuable </li></ul>Étendre son identité Défendre sa réputation Interagir pour ...
  11. 13. Le marché de l’e-reputation
  12. 14. Des outils dédiés
  13. 15. Avantage concurrentiel à gagner ... mais aussi ...
  14. 16. Le recrutement AUSSI a changé GRH => GRH2 Gestion des Ressources Humaines dans une Globalité de Réseaux Hétérarchiques
  15. 17. Recrutement 1.0 E-recrutement Recrutement 2.0 Source : http://recrutementmediassociaux.com/du-recrutement-papier-presse-au-recrutement-medias-sociaux/
  16. 18. Zoom sur le recrutement 2.0
  17. 19. Recrutement multicanal <ul><li>Cvthèques (doyoubuzz) </li></ul><ul><li>Réseaux sociaux professionnels (viadéo, LinkedIn ...) </li></ul><ul><li>Réseaux d’anciens (Alumni) </li></ul><ul><li>Réseaux sociaux généralistes (FB) </li></ul><ul><li>Portails d’annonces (Figaro Classifieds) </li></ul><ul><li>sites dédiés (monster, keljob ...), </li></ul><ul><li>portails verticaux (regionsjob), thématiques, sectoriels ...) </li></ul><ul><li>STORY-TELLING </li></ul><ul><li>Blogs, E-portfolios </li></ul><ul><li>Sites micro-blogging (Twitter) </li></ul><ul><li>ALERTES </li></ul><ul><li>Fils RSS, « Push » informationnel </li></ul><ul><li>Applications mobiles </li></ul><ul><li>Sons, voix, Images, Vidéo ... </li></ul>Communication multimodale
  18. 20. Le recrutement est comme l’information ... + fluide + social + mobile + crowdsourcé + « codé » + viral + direct + disséminé
  19. 21. Quand faut y aller ...
  20. 22. Trouver la bonne stratégie Comment diffuser son offre ? Sous quelle forme ? Sur quel réseau ? Pour trouver la bonne équipe
  21. 23. En fonction de la cible !
  22. 24. « Dans » la cible https://www.facebook.com/notes/arte-live-web/arte-live-web-cherche-son-nouveau-super-stagiaire-de-l%C3%A9t%C3%A9/10150170291668276 EXEMPLE
  23. 25. En fonction du positionnement de l’outil !
  24. 26. En fonction du positionnement de l’outil !
  25. 27. CONTRE-EXEMPLE Cette jeune femme ne cherche pas un emploi
  26. 28. En fonction de la culture sociale de l’entreprise Source : http://www.itmag-dz.com/2011/03/les-fortune-global-100-sont-plus-que-jamais-presents-sur-les-medias-sociaux-84-des-entreprises-utilisent-au-moins-un-media-social-en-2011/
  27. 29. En fonction de l’environnement et du marché Janvier 2008 http://www.lemonde.fr/technologies/infographie/2008/01/14/reseaux-sociaux-des-audiences-differentes-selon-les-continents_999097_651865.html
  28. 30. Source : http://www.vincos.it/wp-content/uploads/2009/06/wmsn-06-09.png En fonction de l’environnement et du marché
  29. 31. En fonction des réplications possibles ou attendues
  30. 32. Sans être une victime de la mode Source :http://www.flickr.com/photos/fredcavazza/2396383350
  31. 33. Physique ou virtuel Un réseau reste un réseau L’essentiel n’est pas le support
  32. 34. Les réseaux sociaux de la vraie vie Communication externe Communication interne Communication de crise Communication événementielle Communauté de pratique Communauté d’intérêt Communauté d’usage Communauté de travail
  33. 35. L’essentiel c’est ... Ce que le réseau implique comme changement dans notre manière de communiquer
  34. 36. Persistance Reproductibilité Audiences invisibles searchability DE NOUVEAUX CODES DE COMMUNICATION
  35. 37. L’essentiel c’est aussi ... Ce que le réseau implique comme changement dans nos espaces de socialisation UNE NOUVELLE « TRANSPARENCE »
  36. 38. Avant ... PRIVÉ PUBLIC INTIME
  37. 39. Nouvel entre-deux nouvelle zone grise nouveau clair-obscur « Privessionnel » « Extimité » Maintenant ...
  38. 40. Et pour finir ...
  39. 41. Les 4 piliers de la sagesse numérique Moi Mon réseau et mes traces
  40. 42. Protéger / Réserver son NOM Facebook, LinkedIn, MySpace, Twitter ... Equivalent DNS http://knowem.com/
  41. 43. Définir son périmètre de confidentialité Démarche nécessairement itérative Le périmètre, ce sont les paramètres
  42. 44. Veiller au grain Cf outils gratuits : Lecteur de flux, alertes Google/Yahoo, @twitter, commentaires ( http://www.backtype.com ) + on parle/commente/publie + on s’expose + on s’expose + on étoffe sa réputation + on étoffe sa réputation + il faut la surveiller
  43. 45. S’impliquer Présence par excès toujours préférable à présence par défaut
  44. 46. Moi Mon (mes) identité(s) Plateformes identitaires Ma réputation Web, navigation, contenus liens, traces ...
  45. 47. <ul><li>IFOP : Observatoire des réseaux sociaux. Janvier 2010. http://www.slideshare.net/azizhaddad/ifop-observatoire-rseaux-sociaux-janvier-2010 </li></ul><ul><li>Jacques Froissant. Recruter grâce aux réseaux sociaux. http://www.slideshare.net/altaide/altaide-recrutement-20-rseaux-sociaux-linkedin-viadeo-facebook-twitter-image-de-recruteur-community-manager-recruteur </li></ul><ul><li>Espace numérique Isère. Recrutement : osez les réseaux sociaux : http://www.slideshare.net/RgisGautheron/ recrutement -osez-les-rseaux-sociaux (diapo 8) </li></ul><ul><li>GFII, E-reputation et identité numérique des organisations, 15 Avril 2010, en ligne, http://www.actulligence.com/files/1004/GFII_ereputation.pdf </li></ul><ul><li>MAZENOT Xavier De, HUYGHE François-Bernard, « Influence et réputation sur Internet », en ligne : http://www.huyghe.fr/dyndoc_actu/4b669a9973d84.pdf </li></ul><ul><li>PEW INTERNET, « Reputation management and social media », 26 Mai 2010, http://www.pewinternet.org/Reports/2010/Reputation-Management.aspx </li></ul>Pour approfondir ...
  46. 48. <ul><li>Le CV à l’heure du 2.0 : http://wiki.doppelganger.name/cv </li></ul><ul><li>Jean-Christophe Anna, « Recrutement 2.0, Identité numérique, Réseaux sociaux, Partenariat Apec-Viadeo : Mode d'emploi » http://www.slideshare.net/JeanChristopheANNA/recrutement-20-identit-numrique-rseaux-sociaux-partenariat-apecviadeo-mode-demploi </li></ul><ul><li>Du recrutement papier au recrutement médias sociaux : http://recrutementmediassociaux.com/du-recrutement-papier-presse-au-recrutement-medias-sociaux/ </li></ul><ul><li>Uséo. http://www.useo.fr/publications.html Nombreuses études et livres blancs sur les réseaux sociaux d’entreprises. </li></ul><ul><li>Gallerie FlickR « Social Media » de Fred Cavazza http://www.flickr.com/photos/fredcavazza/sets/72157594170694427/ (nombreuses infographies sur l’identité numérique, l’e-reputation, les médias et réseaux sociaux) </li></ul>Pour approfondir encore ...
  47. 49. Merci ... To @ Source des images : FlickR (cc) http://www.flickr.com Retrouvez cette présentation sur http://www.slideshare.net/olivier Retrouvez-moi sur http://www.Affordance.info Contactez-moi sur [email_address]

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