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Ethical design &
information architecture

Ética del diseño y
Arquitectura de la Información
Olly Wright
Experience architecture director
        Media Catalyst

http://www.mediacatalyst.com
     http://ollywright.org
- Sustainability and the environment
- Culture and social capital
- How are things now?
- How can we help?

- Sostenibilidad y el medio ambiente
- La Cultura y el Capital Social
- ¿Como es ahora?
- ¿Como podemos ayudar?
What is a good life?
 ¿Qué es una Buena vida?
Culture of the self
(we’ve taken a wrong turn)

        Cultura del individuo
 (hemos tomado la curva equivocada)
Sustainability and the
     environment

Sostenibilidad y el medio ambiente
Is this our modern conception of the “good life”?




¿El concepto moderno de “la buena vida”?
More for me
(and less for you)

Mas para mí
(y menos para ti)
The desirablity of growth (?)




http://www.worldpressphoto.org/?bandwidth=high




                                 La deseabilidad del crecimiento (?)
The paradox of choice (Barry Schwartz)




http://www.worldpressphoto.org/?bandwidth=high




                                                 La paradoja de la opción
The paradox of choice




http://www.worldpressphoto.org/?bandwidth=high




                                                 La paradoja de la opción
The paradox of choice


   Happiness




                                         Choice




                        La paradoja de la opción
The paradox of choice


   Happiness




                                         Choice




                        La paradoja de la opción
The paradox of choice




La paradoja de la opción
Inflation of the neutral point: the treadmill




http://www.worldpressphoto.org/?bandwidth=high




             La inflación de lo neutral punto: la rueda de ardilla
The myth of capital




http://www.worldpressphoto.org/?bandwidth=high




                                                  El mito del capital
Living off our inheritance




Viviendo de nuestra herencia
Away from sustainability




http://www.worldpressphoto.org/?bandwidth=high




                                                                              Photo:
                                                                              Ed Burtynsky


                                                 Lejos de la sostenibilidad
Culture and social capital

   La cultura y el capital social
In praise of greed and narcissm




http://www.worldpressphoto.org/?bandwidth=high




                            En alabanza de la avaricia y el narcisismo
Contemporary marketing and advertising




http://www.worldpressphoto.org/?bandwidth=high




                               Mercadeo y publicidad contemporánea
http://www.worldpressphoto.org/?bandwidth=high
http://www.worldpressphoto.org/?bandwidth=high
http://www.worldpressphoto.org/?bandwidth=high
http://www.worldpressphoto.org/?bandwidth=high
http://www.worldpressphoto.org/?bandwidth=high
Personal gain (don’t give to the group)




http://www.worldpressphoto.org/?bandwidth=high




                                    Ganancia personal (no des al grupo)
The collapse of community




http://www.worldpressphoto.org/?bandwidth=high




                                   El derrumbamiento de la comunidad
Breakdown of moralnets (Raoul Naroll)




El desglose de las redes morales (Raoul Naroll)
Breakdown of moralnets (Raoul Naroll)




El desglose de las redes morales (Raoul Naroll)
Towards moral isolation




Hacia el aislamiento moral
Towards moral isolation




Hacia el aislamiento moral
What can we do about it?
¿Qué podemos hacer a cerca de esto?
Ethical design principles
                                 for the web
http://www.worldpressphoto.org/?bandwidth=high




                        Principios éticos del diseño para la web
Evolutionary psychology (as a basis)




Psicologia evolucionária (como base)
Sustainability and the
     environment

Sostenibilidad y el medio ambiente
Status   Estatus
Conspicuous consumption
El consumo visible
(Thorstein Veblen)
Universal desire for status




http://www.worldpressphoto.org/?bandwidth=high




                                                 El deseo universal de estatus
Virtual status




http://www.worldpressphoto.org/?bandwidth=high




                                                 El estatus virtual
Non-materialism (virtual consumerism)




http://www.worldpressphoto.org/?bandwidth=high




                               El no-materialismo (consumismo virtual)
Towards sustainability
http://www.worldpressphoto.org/?bandwidth=high




                                                 Hacia las sostenibilidad
We can chop down virtual trees




http://www.worldpressphoto.org/?bandwidth=high




                                       Podemos cortar árboles virtuales
Culture and social capital

   La cultura y el capital social
Reciprocal altruism (Robert Trivers)




El altruismo reciproco (Robert Trivers)
Necessary conditions for...




http://www.worldpressphoto.org/?bandwidth=high




                                             Condiciones necesarias para...
Tit for tat: sustained interactions (Robert Axelrod)




http://www.worldpressphoto.org/?bandwidth=high




          Ojo por ojo: interacciones continuas (Robert Axelrod)
Trust and transparency




http://www.worldpressphoto.org/?bandwidth=high




                                                 Confianza y transperencia
Implications for privacy




Implicaciones de la privacidad
Implications for privacy




http://www.worldpressphoto.org/?bandwidth=high




                                             Implicaciones de la privacidad
Ubiquitous altruism




http://www.worldpressphoto.org/?bandwidth=high




                                                   Altruismo ubico
Away from moral isolation




http://www.worldpressphoto.org/?bandwidth=high




                                                 Lejos del aislamiento moral
End




http://www.worldpressphoto.org/?bandwidth=high




                                                 Fin

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Ethical Design & Information Architecture