In this presentation some key points to understand the virtuous cycle of cultural investments. Can culture create an economic value? See my website www.isabellalavelli.it to know the answer.

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Culture and development
Isabella Lavelli
Milano, November 6th, 2014

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In this speech
1.The virtuous cycle of cultural investments
2.The scenario: some figures
3.The power of culture
4.Social aspects of culture
5.An economic point of view

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The virtuous cycle of cultural
investments
Good public
school
Cultural
value
Social value
Economic
value
New
investiments

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Some figures (1/2)
Gross Domestic Product in culture

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Percentage of people
who have read at least
1 book last year
Some figures (2/2)

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The power of culture
Performance site specific to
access the GENIUS LOCI
Territorial marketing

7. +A cultural desert
always produces a
social desert

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London Idea Stores

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Economy not peanuts!
An investment of 100 euros
generates
249 euros in terms of GDP
Florens Index, The European House
- Ambrosetti

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Richard Florida: the 3 T
Tolerance Talent Technology
Richard Florida (born 1957 in Newark, New Jersey) is an American urban
studies theorist. Florida's focus is on social and economic theory. He is
currently a professor and head of the Martin Prosperity Institute at the Rotman
School of Management at the University of Toronto.

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The world needs WOMENOMICS
Womenomics labels the economical
theory which says that women job is
today one of the most important driving
force of development worldwide.
Even in this case culture matters!

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Thanks for your attention!
Any question?
www.isabellalavelli.it