The document outlines a strategy and roadmap for a Business Intelligence Competency Centre (BICC). It discusses how data is fueling new functions in media agencies and the need for data management services. It proposes that a BICC can provide centralized knowledge, best practices, and cost savings to support broader BI initiatives. Key components of an effective BICC include an organizational structure with roles like a director, business analysts, and technical consultants. The ultimate goals of the BICC are to help the organization meet BI metrics and ensure strategic, easy access to information across the business.

1. Business Intelligence Competency Centre
Strategy and Road Map
Omar Khan

2. Building solid Data andTechnology
The fast adoption of digital technology by consumers has created an explosion of data in
our industry.This data is becoming the new oil that fuels many functions performed by
Media agency :Trading and media optimisation are obvious examples, and increasingly
insight generation (think social, behavioural, e-commerce data), planning and business
performance measurement will be impacted as well. Data andTechnology Services has
ability to provide Data Management services to clients (data audits, integration,
storage…) and Dashboards.
Strategy
Operations/ Process
Information/DataTechnology
Does Project Support Business
Goals?
Drive culture change through
Agile/ Collaboration
Why Invest?
Creating/ Improving Process
Resource Savings
Data Policies met?
What data cannot be given to client
Does this vendor technology fit into our Road Map?
Are we following Architecture guidelines ( GroupM
implementation / In house)
Data andTechnology

3. What is BI Strategy
A Business Intelligence Strategy is a roadmap that enables businesses to measure their
performance and seek out competitive advantages and pro actively listen to their
customers using data mining and statistics. Business Intelligence remains top priority???
Who are Stake Holders???
 For the Business : Insight into a Business Imperative(Goal)
 For Analytics & Insight : Faced with extracting information when data is growing in both size
and complexity
 For Users : Increased demand for anytime, anywhere access to BI for daily decision making.
 Visualization Offering Mantra : Provide Dashboard with Overview and Filter , detailed only
on request through the right channel.
3
Business Analytics & Insight End Users

4. Why BICC???
 As BI becomes increasingly more strategic, IT
departments are looking for ways to manage and
support deployments across divisions, regions, and
functions.
 BI competency center can provide the centralized
knowledge and best practices to help make this
broader BI initiative possible n its own right,
establishing a successful BICC depends on the right
planning.
 Organizations that take a measured, well-managed
approach are more likely to succeed. Those that do
will gain wider support, contribute significant cost
savings to the corporate balance sheet, and help take
business intelligence to the next, strategic level.
BICC should demonstrate how it’s helping the organization meet established BI metrics.
Many organizations conduct a rigorous ROI analysis of BI initiatives to determine their
payback, and to formalize the process improvements enabled by the BICC.Through updates
and communication of BICC success stories, the team continues to ensure the community is
aware of what it’s doing and the wins it is generating for the business. Success breeds
success!
Operate
Get more out of BI for Less
Strategic Approach
• Support strategic goals
• Answer Business Information needs
Easy Access to Information

5. BICC
BICC Operational Components
BICC
Organization
Business
IT
External
As an absolute minimum, the BICC will be
comprised of the following basic roles:
• BICC Director/Manager
• BusinessAnalyst
• Technical consultant

6. BICC Structure
21%
External
IT
Business
BusinessAnalyst
9%
Data Analyst
4%
End Users
8%
IT Infrastructure/
Database Team/
offshore 42%
Contractors 6%
Technical Specialist
19%
Project Manager 10%
Solution Architects
2%
Business IntelligenceCompetency Centre
Business
Intelligence
Program
Data
Stewardship
Support &
Training
BI Dashboard
Delivery
Data
Acquisition
Advance
Analytics
Vendor
Management

7. Business Intelligence Competency Centre
A Business Intelligence
Competence Center
(BICC) is a cross-
functional organizational
team that has defined
tasks, responsibilities,
roles and skills for
supporting and
promoting the effective
use of Business
Intelligence across an
organization.
7
Tactical BI Strategic BI with BICC Strategic BI with Matured
BICC
Business Driven
but project
based
Business driven,
Standards across IT &
business , Project
management register
Business and IT Share same
vision for overall solution &
methodologies,
standardization
Decentralized,
Knowledge
experts,
departmental
KPI,s
BICC initiated,
monitored, standards &
focused towards best
practices
Matured BICC, Full adoption
of standards & Best
Practices, Centralized Service
Funding Project
based
Funding at project level
but BICC funded as
overhead budget line
item
Project Level funding with
BICC road map
“ Good Product”
for this project
Best product for
multiple projects.
Working towards
enhanced relationship
building with
developers and
Business users
Best Products & Services for
multiple projects and overall
cost saving, resource
utilization and IT/Vendor
relationship
Business intelligence competency center (BICC) is build to ensure consistent
deployment across the organization and efficiency of all BI systems.

8. BICC Roles, Skills & Complete Structure
BICC
Roles
BICC Director
Business Analyst
Technical Architect
Data Analyst
Programmer
Data Scientist Skills
Business
Analytical
Technical
Tasks
Corporate BI
Strategy
Data Management
Strategy
Trainings & Support
 First step is to review your organization’s perception of the BICC
and the maturity level of the effort.
 Is a BICC a new concept to your organization?
 Do you already have a BICC in place and want to improve it?
 What is the role you intend of the BICC?
 Have you considered who would be involved with the BICC?
 Have you thought about its structure and form
(centralized/decentralized)?
 Have you considered funding and are you aware of the options?

9. Step serve as a guide to developing a BICC
Asses Current State of BI Infrastructure
Identify the needs of End users
Scope of BICC including License Management, Promotions &Training
Choosing the Right People
Support & Buy in from Internal Stake Holders
Communicate the Success of BICC
Manage the Maturity of BICC by Accommodating growing's needs of organization

10. Please email me if you like to know more about Agile BI existence with in BICC
at omar.khan83@gmail.com