Power BI allows users to easily connect to and visualize their Google Analytics data in order to gain insights about website traffic such as where viewers are coming from, which days see the most traffic, and how long people spend on the site. By connecting through the Google Analytics API, the Power BI content pack provides an out-of-box dashboard, report, and dataset that allows users to monitor and explore their Google Analytics data from the last 6 months to help improve their site and inform decisions.

1. Visualize and Explore your Google Analytics data with Power BI
Now you canvisualize andExplore your Google Analytics datawith Power BI
When youowna website, analyzing and tracking yoursite’s traffic is critical. Knowingwhere your
viewers are coming from,whatdays they comethe most frequently, and how longthey’re staying are
justsome of insights that youcan useto help improve your site and inform yourdecision making.
Ifyou are usingGoogle Analytics forweb site usage tracking anddigital measurement, we have great
newsfor you.
Connectingto GoogleAnalytics in PowerBI is easy; immediately after youconnectyou’ll gain insights
aroundthe usage ofyour site in the last 6 months.Using the Google AnalyticsAPI,this contentpack
provides a dashboard,a report and a dataset to allow toyou monitor andexplore yourdata.
Connectingthroughoneaccount,outofbox dashboardlooks like the one below.
When connectingyoucanchoosethe account,propertyandview to connectto.This information can
be foundin yourGoogle Analyticsaccount,underthe Home tab.

2. Afterconnecting,yourdata will start to load into PowerBI and you’ll be notified when yourdashboard
is ready.
Youcanalso try the same in PowerBI Designer, it’s a beta versionat the moment.