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EGYPTIAN TOURISM AUTHORITY
EGYPTIAN TOURISM AUTHORITY

QR

TravelTechnologyBusiness
1 of 43
QR Code Marketing
Agenda ,[object Object],[object Object]
QR Code Technical view ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],QR Code Technical view
1) About QR Code ,[object Object],[object Object],[object Object]
[object Object],[object Object]
2)QR Encoded Data ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
3) How it works? ,[object Object]
4)QR Code features ,[object Object],[object Object],[object Object]
[object Object],[object Object]
[object Object]
[object Object],[object Object]
[object Object],[object Object]
5) License and tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
6) Demo ,[object Object],Calendar Event Contact Information E-mail GEO Location Phone Number SMS Text URL
QR Codes –Marketing view ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Statistics First quarter (Q1) of 2011 (Jan-Mar) Worldwide usage grew 61.9% over Q4 2010 The US experienced 181.1% growth in Q1 2011 over Q4 2010 Comparing Q1 2010 and Q1 2011, US growth was 630%
Top 5 growing countries for Q1/2011 ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
 
QR Codes – Statistics In 2010, U.S. Smartphone subscribers tends to persons ages 25 - 44
Survey
Survey
Survey
Survey
Survey
Creative Examples
Case study -Fanta ,[object Object],[object Object],[object Object],[object Object],[object Object]
Case study - City search ,[object Object],[object Object],[object Object],[object Object],[object Object]
Benefits of QR Codes • Drive Traffic • Call to Action • Real-Time Analytics • Instant Campaign Editing • Interactive Engagement • Innovative Increase Awareness Strengthen Brand Reduce Cost
Advantage of QR codes ,[object Object],[object Object],[object Object],[object Object],[object Object],Disadvantages of QR codes
[object Object]
Video VV Youtube Video
Web link
Social Media
Brochures
Events
Maps
ETA Campaign
ETA Tourism Exhibitions
ETA Outdoor
ETA Newsletter & Pressrelease
References ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank You for your Interest

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