Ecommerce in India Characteristics of Omni-channel Retail How does it benefit retailers in today's time and age. Online Retail - Metrics Offline Retail - Metrics Inventory - Metrics What is GST and how to prepare for it? Technology in Retail How do retailers build awareness in a crowded marketplace?

1. Omnichannel Retail
Trends and Best Practices

2. Ecommerce in India
• $23 Billion projected market size by Mar 2016
• $100 Billion by 2020
• 500 Million internet users by 2017

5. Omnichannel retail

6. Case in point
• 100 franchised stores
• Uniform Invoicing
• Standardized Store layout
• High selling products in store – rest
in centralized warehouses
• Built in Manufacturing capability

7. Characteristics of Omni-channel Retail
• Uniformity of Catalogue
• Synchronization of Inventory
• Single Customer Database
• Unified view of back-end operations

8. Other Examples

10. Online Retail - Metrics
• Average Basket Size and Margins
• GM = SP – (Shipping x (1+ return ratio) + Packaging + Manpower per package) – Cost Price
• Return ratio = no. of returned shipments / no. of successful shipments
• Manpower per package = Salary x ratio of non-idle time devoted
No. of Shipments Packed
• Average SLA

11. Offline Retail - Metrics
• Conversion Ratio = Walk-ins / No. of Invoices
• Average Ticket Size
• GM = SP-CP
• Returning visits per year

12. Inventory - Metrics
• Fill Rate = How many orders did I fulfill / Total orders received
• Inventory Turnover = Total Costs of Goods Sold / Inventory Value

13. GST
Aayega!
Prepare yourself

14. What is it and how do we prepare
• Single Unified Tax for Service as well as Goods
• CGST, SGST and IGST
• Built on India Stack – Aadhar, eSign, eKYC and IUP -> GSTN
• Simplified return management
• Increased Traceability of goods

15. Technology in Retail
• Webstores
• Point of Sale Solutions
• Marketplace Panels
• Accounting Solutions
• Omnichannel Integrated Solutions
• CRM

16. How to build awareness in a crowded
marketplace
• SLA Commitment
• Service – that extra touch. Make the customer remember you
• Differentiate with a rich catalogue
• Loss leaders
• SEO – long term investment

17. Q&A