Dean Bubley – The Future of Business: The Phone Call
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Dean Bubley, Founder of Disruptive Analysis, presentation on The Future of Business: The Phone Call. Presented at OMN London's The Future of Work – The All-Stars Edition on 11th June 2015 aboard the HMS President, London.
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Dean Bubley – The Future of Business: The Phone Call
- 1. The Future of Business: The Phone Call Dean Bubley, Disruptive Analysis June 2015 dean.bubley@disruptive-analysis.com @disruptivedean
- 2. 1876 was a good year for inventions Copyright Disruptive Analysis Ltd 2015June 2015 Alexander Graham Bell Nikolaus Otto (+Daimler & Maybach)
- 3. In the beginning – “Proxi-phone” Near voice
- 4. Distant voice [Tele-phone] >130 years ago Transformative change 4 billion users >10 trillion minutes c$1Trillion market
- 5. But now…. “Peak Phone” Copyright Disruptive Analysis Ltd 2015June 2015 136% 74% 63% 40% 38% 15% 15% 5% 5% 1% 0% 0% -7% -7% -12% -14% -14%-20% 0% 20% 40% 60% 80% 100% 120% 140% 160% IND CHN BRA RUS POL SGP FRA AUS JPN ITA KOR GER NED USA ESP SWE UK Source: Ofcom, IHS, Disruptive Analysis Aggregate Fixed+Mobile Outgoing Voice Telephony Volumes, Minutes, 2013 vs. 2008 UK phone minutes fell another 5% in 2014
- 6. Old distant voice [Tele-phone] Interruptive One-size fits all Session-based Limited context Unnatural etiquette Heavily regulated Expensive >130 years ago Pretty good for the 19th century... but for 2015?
- 7. Services fragmentation: The best tool for the job Copyright Disruptive Analysis Ltd 2014June 2015
- 8. The question nobody bothers asking Copyright Disruptive Analysis Ltd 2015June 2015 Why do people make phone calls anyway?
- 9. “Calls” are jacks-of-all trades. Many use-cases: Conference Meeting up Gossip B2C Cust Svc B2B internal Spam Flirting Voicemail Wasting time Copyright Disruptive Analysis Ltd 2015June 2015 Diagram is illustrative, not actual data
- 10. Paris telephony - opera
- 11. Three routes to the future Copyright Disruptive Analysis Ltd 2015June 2015 Better User- Interaction Context & Purpose Embedded Comms Tech Enablers Apps & browsers WebRTC Sensors Audio processing Cloud PaaS Security & crypto Machine learning 4G / 5G / WiFi Analytics & Big Data UI tools & APIs
- 12. Embedded communications Copyright Disruptive Analysis Ltd 2015June 2015 In-app In-Browser In-Thing
- 13. Key enabler of embedded comms: WebRTC Source: Disruptive Analysis 2014 Edition WebRTC Report, March’15 Update Copyright Disruptive Analysis Ltd 2015June 2015
- 14. No context Copyright Disruptive Analysis Ltd 2015June 2015 Photo by Staffage via: kaboompics.com
- 15. Communications using Context Copyright Disruptive Analysis Ltd 2015June 2015 App-context Analytic-contextSensor-context
- 16. Copyright Disruptive Analysis Ltd 2015June 2015 Click here to speak to an agent Browsing for: Darren Delaney = Magician HOT SALES PROSPECT!! Hand off call with context data to affiliate Context