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Virality COEFICIENT Acquisition X Viral Growth Hacking Belgium (kick-off)

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Virality

COEFICIENT
Acquisition X Viral Coefficient – Churn > 1
100 users sending 500 invites
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Invitation rate = 5
Every 10 invites, 1 activation
Conversion rate = 0.1
Viral coefficient: 5 x 0.1 = 0.5 = 50%
Every 2 existing customers gets you 1 new customer

§  Cycle time: how long before they invite somebody?
§  After 1 month with a cycle time of 2 days: 43.789
users
§  After 1 month with a cycle time of 1 days: 19.175.105
users!

Published in: Technology, Business
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