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Groupon: users as AFFILIATES ü  Growth Hacking Belgium (kick-off)

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Groupon: users as

AFFILIATES
ü  A free deal (no matter how
much) if you get 3 friends to
buy
ü  50% gross margin
ü  This deal cost “just” 33%

Ä
 170M deals and 33M
users 2012
Ä
 Revenue 2012
$5.38B, up 24% yearover-year
Ä
 Market cap $6,86B

 

Published in: Technology, Business
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