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Analytics Driven UX

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Analytics Driven UX
Slides from my task at the UX Salon meetup.

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Analytics Driven UX

  1. 1. Analytics Driven UX Omri Ziv
  2. 2. Omri Ziv http://www.omriziv.com This presentation does not represent the thoughts, intentions, plans or strategies of my employer. It is solely my opinion.
  3. 3. ● Analytics 101 ● The Data vs Gut Paradox ● Validating user journeys ● Retrospective event tracking vs planned event tracking ● Building your analytics infrastructure: Segment, Heap, Pendo, Totango, Kilometer.io, Full Story, Jaco and more. ● Don’t be afraid to kill features ● Being data driven is not easy. Main takeaways
  4. 4. Analytics 101
  5. 5. Events, Metrics, Segmentation, Funnels and Cohorts
  6. 6. Intercom on Product Management e-book The analytics end goal
  7. 7. Source: http://biarri.com/decision-making-analytics-gut-feeling/
  8. 8. User Journey = Funnel User Journey by Chris Tegethoff https://dribbble.com/shots/1262970-User-Journey
  9. 9. Guess % Guess % Guess % User Journey = Funnel
  10. 10. Analytics Infrastructure
  11. 11. Killing a feature
  12. 12. Killing a feature
  13. 13. Analytics Maturity Model
  14. 14. ● Analytics 101 ● The Data vs Gut Paradox ● Validating user journeys ● Retrospective event tracking vs planned event tracking ● Building your analytics infrastructure: Segment, Heap, Pendo, Totango, Kilometer.io and more. ● Don’t be afraid to kill features ● Being data driven is not easy. Main takeaways
  15. 15. http://www.omriziv.com Thank you! Analytics Driven UX

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