This document summarizes the INMA European News Media Conference that took place in Tallinn, Estonia in 2014. It discusses how new paradigms are changing the way content is sold and distributed as media transforms digitally. Various types of platforms for digital media distribution are evolving, including paid platforms and free aggregators. The digital transformation is driving complexity with factors like technology, globalization, generations, authenticity and individual desires. Potential ways forward discussed include focusing on long tail content, letting others handle distribution, concentrating on journalism, integrating audiences, building modern organizations, and finding niches.

1. INMA EUROPEAN NEWS MEDIA CONFERENCE, TALLIN 2014
IMPULSE:
HOWNEW PARADIGMSCHANGETHE WAYOFSELLINGCONTENT

2. INMA EUROPEAN NEWS MEDIA CONFERENCE
TRANSFORMATION
http://www.zufallsgeschenk.de/geschenk.php?id=100
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3. INMA EUROPEAN NEWS MEDIA CONFERENCE
DIGITAL MEDIA DISTRIBUTIONTallin, 10.10.2014 SASCHA ADAM 3

4. INMA EUROPEAN NEWS MEDIA CONFERENCE
DIFFERENT TYPESOFPLATFORMSEVOLVING
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ECO SYSTEMS
(PAID) PLATFORMS
(FREE) AGGREGATORS
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5. INMA EUROPEAN NEWS MEDIA CONFERENCE
WHY?
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6. INMA EUROPEAN NEWS MEDIA CONFERENCE
DIGITAL TRANSFORMATION DRIVES COMPLEXITY
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Technology
&
Innovation
Global- isation
Generation
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Authenticity
Think = Talk = Act
Individuality
Desires& Wishes
Self-Determination
OwnDecisions

7. INMA EUROPEAN NEWS MEDIA CONFERENCE
WHAT NOW?
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8. INMA EUROPEAN NEWS MEDIA CONFERENCE
THESESTODISCUSS
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Long Tailisthe keybut expensive
Letothersdo the distribution
Concentrateon journalism(creating)
Integratethe massesandletthemparticipate
Focus on buildinga modern andfast organisation
Find a niche
http://www.inma.org/blogs/naturally-novak/post.cfm/can-the-media-industry-spotify-content

9. INMA EUROPEAN NEWS MEDIA CONFERENCE
TOBECONTINUED….Q&A, DISCUSSION, NETWORK
BE21 –BUSINESS.EVOLUTION.
mail@sascha-adam.net
+49 172 4047759
www.sascha-adam.net
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