Building Your Digital Genius With Your Mobile Phone & iPhone - Your Digital Strategy Mobile Marketing Department - Non Surgical Symposium 2019 Doyle Buehler
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This document discusses how developing digital skills and storytelling abilities ("digital genius") is important for business success. It argues that the digital age provides both opportunities and challenges for businesses to reach customers. While access to billions of potential customers worldwide is powerful, competition is also fierce. The document provides advice on developing digital strategies focused on understanding personas, telling stories, using various mobile tools, and gaining visibility and relationships through content. Developing one's "digital genius" is presented as key to helping businesses grow and scale in today's digital environment.
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Building Your Digital Genius With Your Mobile Phone & iPhone - Your Digital Strategy Mobile Marketing Department - Non Surgical Symposium 2019 Doyle Buehler
- 1. Building Your Digital Genius With Your Mobile/iPhone Doyle Buehler, MBA @doylebuehler Your Mobile <Marketing Department>
- 2. Isn’t it cool - It’s the greatest time in history, as we have access to literally billions of people around the world. @doylebuehler
- 3. It’s also the worst time in history, because we have access to… literally billions of other people around the world. Competition is fierce; …you’re 1 click away from disaster & local businesses are NOT immune @doylebuehler
- 4. It’s never been easier to get your story out there, but it’s the hardest time because there is so much more noise out there HOW do you GROW? @doylebuehler
- 5. A website by itself doesn’t work - most of them are just brochures. Build a website and no one shows up, SEO doesn’t really work anymore, the confusion for traffic. People going to your website and nothing happens - is the website a problem or is it traffic, which ads should I buy…? If your toolbox only has a hammer, every problem is a nail, content marketing for ‘free’ traffic...takes 6-12 months, doesn’t always work. Is it the website or is it the agency? Can’t figure out who to blame. What’s missing from this picture - The STORY. @doylebuehler
- 6. The Hero’s journey is about your customer, the hero of their story. @doylebuehler
- 7. Imagine The Stories You Can Tell With Your Mobile Phone @doylebuehler
- 8. *In business for 16+ years *Built multiple tech/ecom startups *Expanded around the world *Top 40 Fastest Growing Company in Canada & #1 Fastest in the State *Agency work with Fortune 100 Co’s *Run a Global Strategic Digital Consultancy Strategy & Storytelling for the digital age. @doylebuehler
- 9. Ask me later on how to get a free copy of my NEW Book on Digital Strategy - “#Breakthrough – Unleash Your Remarkable Brand Value, Influence & Authority” Start Your Transformation Journey Breakthrough.Digital
- 11. The Growth of Your Business Depends on You Developing Your Digital Genius • Being Competitive in the digital environment • Developing New Customers Online • Demonstrating “Digital Leadership” • Understanding & Knowledge about what works & what doesn’t @doylebuehler
- 12. You Don’t Need To Be Albert Einstein To Be A #DigitalGenius @doylebuehler
- 13. What’s Your Digital Genius? Skills & Leadership in Digital Awareness&Knowledge ofDigital Digital Genius Zone Clarity & Certainty – understanding of Digital to GROW & SCALE within business Thought Leader or “Guru” Zone Good ideas, but little knowledge to grow/scale within business Disrupted Zone Overwhelmed, confused, non-competitive (analysis paralysis Technician Zone Knows ‘tech’ but can’t fully implement within business @doylebuehler
- 14. [going live] - practice session 1. Building confidence & topics - talk about what you’re comfortable with 2. “Live” to keep you going - only 1 take 3. Interview your neighbour or do a selfie video and walk around/talk about important issues/topics 4. Develop your topic, and write down notes if needed
- 15. Strategy, Simplified 1. Your ‘why’; digital storytelling; insiders guide to… 2. Your ‘who’; your ideal customer/audience 3. Your “what” (topics); what your audience needs to know 4. Your “how” (tools) @doylebuehler
- 16. What’s Your Digital Strategy? 1.Purpose - what fits/purpose - “why” 2.Discovery - what content you need - record your ideas, tell the story, develop a content plan or list of ideas 3.Preparation - what skills, what background, local market factors 4.Publish/push - what channels, repurpose, when 5.Action - what step do you want them to take next? 6.Analysis and amplification - what’s working and push further to larger audiences @doylebuehler
- 17. Identify Your Persona TARGET PERSONA: ___________________ Job title/Role: _______________________ Typical challenge: ____________________ Needs Gap: _________________________ Buying “position”: ____________________ What she cares about: ________________ Place your persona’s picture here and give her a name, to help you/your content team keep her top-of-mind. @doylebuehler
- 19. Tools For Your Mobile Marketing Toolbox •Audio/podcast • Anchor • Garageband •Live/video •FB/IG Live •Snapchat •Tiktok •“Clips” (with captions) •Photography • “Stock” photo sites – • pixabay/stockunlimited •Visual apps • Canva.com • wordswag • word art apps •Storage for videos/logos/images • Dropbox • Google drive •Topic Planning • Trello, Basecamp • Sites Quora.com and “the answer” site https://answerthepublic.com/ @doylebuehler
- 20. [going live] - practice session 1. Building confidence & topics - talk about what you’re comfortable with 2. “Live” to keep you going - only 1 take 3. Interview your neighbour or do a selfie video and walk around/talk about important issues/topics 4. Develop your topic, and write down notes if needed
- 21. What’s Really Important? 1. Visibility creates opportunity 2. Relationships matter 3.Add value in excess of whatever you are asking for in return. 4. Content is the fuel 5. Move from online to offline @doylebuehler
- 22. In the Digital Age, story matters now more than ever for BUSINESS. If you have a strategy you can tell your true story. You can GROW your business with a story. @doylebuehler
- 23. We were born to tell stories & we intuitively know how to listen to them, but rarely how to tell them, or tell them with impact. @doylebuehler
- 24. The story is what gives your customer clarity & certainty about their future. This is your strategy. You control the narrative…from the palm of your hand @doylebuehler
- 25. Unleash Your Digital Genius @doylebuehler Doyle Buehler
- 26. www.Leadership.Digital Take the #DigitalGenius Assessment & Get a Free Paperback Copy Of #Breakthrough & Links to Business Canvases @doylebuehler
Editor's Notes
- Aspirational Open Isn’t it cool - It’s the greatest time in history, as we have access to literally billions of people around the world. It’s also the worst time in history, because we have access to literally billions of other people around the world - and so does everyone else. competition is fierce, you’re 1 click away from disaster It’s never been easier to get your story out there, but it’s the hardest time because there is more out there What’s the difference between Yoda & Luke Skywalker? WHat’s a popular TV show or movie or stremaing? Who do you identofy with? THAT’s the power of storytelling
- Aspirational Open Isn’t it cool - It’s the greatest time in history, as we have access to literally billions of people around the world. It’s also the worst time in history, because we have access to literally billions of other people around the world - and so does everyone else. competition is fierce, you’re 1 click away from disaster It’s never been easier to get your story out there, but it’s the hardest time because there is more out there What’s the difference between Yoda & Luke Skywalker? WHat’s a popular TV show or movie or stremaing? Who do you identofy with? THAT’s the power of storytelling
- Aspirational Open Isn’t it cool - It’s the greatest time in history, as we have access to literally billions of people around the world. It’s also the worst time in history, because we have access to literally billions of other people around the world - and so does everyone else. competition is fierce, you’re 1 click away from disaster It’s never been easier to get your story out there, but it’s the hardest time because there is more out there What’s the difference between Yoda & Luke Skywalker? WHat’s a popular TV show or movie or stremaing? Who do you identofy with? THAT’s the power of storytelling
- Aspirational Open Isn’t it cool - It’s the greatest time in history, as we have access to literally billions of people around the world. It’s also the worst time in history, because we have access to literally billions of other people around the world - and so does everyone else. competition is fierce, you’re 1 click away from disaster It’s never been easier to get your story out there, but it’s the hardest time because there is more out there What’s the difference between Yoda & Luke Skywalker? WHat’s a popular TV show or movie or stremaing? Who do you identofy with? THAT’s the power of storytelling
- My Journey Story matter now more than ever WIIFM Don’t be the hero - be yoda WHat I’ve seen Who I am Why things aren’t working the way we think they are… marketing/websites What’s missing - the strategy A website by itself doesn’t work - most of them are just a brochure build a website and no one shows up, SEO doesn’t really work anymore, the confusion for traffic. People going to website and nothing happens - is the website a problem or is it traffic, which ads shoud I buy…? If your toolbox only has a hammer, every problem is a nail, content marketing for ‘free’ traffic...takes 6-12 months, doesn’t always work. Is it the website or is it the agency? Can’t figure out who to blame. - what’s mssing from the middle of this picture - the strategy.
- My key message It’s not a story about you and your amazing company 1. Who is your hero - what are they thinking and feeling 2. Writing your Hero’s journey - what do they really want - what they are telling you and not telling you 3. Mapping the digital journey
- Me, today I’ve built multiple tech startups and international companies. Top 40 fastest... I talk with digital leaders around the worls My agency experience, finding what’s wrong
- How to start to engage with your audience to get INFLUENCE TO ACTION for people who ask great questions. This is my book. For good questions. Author: The Book on Digital Leadership for businesses – The Digital Delusion.
- On a scale of 1 to 10 – where do you stand on each axis?
- My Journey Story matter now more than ever WIIFM Don’t be the hero - be yoda WHat I’ve seen Who I am Why things aren’t working the way we think they are… marketing/websites What’s missing - the strategy A website by itself doesn’t work - most of them are just a brochure build a website and no one shows up, SEO doesn’t really work anymore, the confusion for traffic. People going to website and nothing happens - is the website a problem or is it traffic, which ads shoud I buy…? If your toolbox only has a hammer, every problem is a nail, content marketing for ‘free’ traffic...takes 6-12 months, doesn’t always work. Is it the website or is it the agency? Can’t figure out who to blame. - what’s mssing from the middle of this picture - the strategy.
- Why share There has to be a better way We were born to tell stories - & we know how to listen to them , ,but rarely how to tell them (ancient drawings on cave wall)
- Our journey What I’m going to show you What is a strategy - your customer/hero’s journey - bleak present and better future, and they have no idea how they get there.
- Is your digital leadership affecting your business? – take the digital leadership quiz now
- I’ve been in the digital space for over 15 years – taking businesses of all sizes through the paces of becoming remarkable. One of my second startups (spending $250k, but not having a real business Enterprise & Entrepreneurship: I help enterprises & entrepreneurs grow their online ecosystem, business and sales, through digital leadership Educator: Teach Digital Strategy, Business Planning & Entrepreneurship Author: The Book on Digital Leadership for businesses – The Digital Delusion.