Sample Real Estate Agent Listing Presentation

Marketing Strategy videoHomeStories and John Smith, Realtor® / MBA, Your Real Estate Company Proposal for John Doe 123 Anywhere Lane Orange County, CA 92807

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],*Currently offered in Southern California, USA

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Statistically the #1 Real Estate Firm in Orange County since 1990 Note growth through U.S. recessionary period Year-toYear Sales (Billions)

Market Trends ( All prop. types ): Actives - Pendings – Solds Price range: All 2006

Market Trends ( Condo ): Actives - Pendings – Solds Price range: All 2006

Market Trends ( Condo ): Actives - Pendings – Solds Price range: $250k to $350k 2006

Market Trends ( Condo ): Days on Market Price range: $250k to $350k 2006

Market Trends ( All prop. types ): Avg List vs. Avg. Sell Price Price range: All (Comparison)

Market Trends ( Condo ): Median List vs. Median Sell Price Price range: All (Comparison)

Problem Statement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

“Which Agent?” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],$4.3 M Advertising Budget Over 6,000 buyer calls Monthly! (Compare to approx. $300,000 to $400,000 yearly for independently owned/operated offices.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Database / Target Marketing System Address Household Income Sale Date Market Value Amenities Owner / Non-Owner Occupied Year Built Buyers School District Area Map 123 Anywhere Lane Orange County, CA 92807

Database / Target Marketing System

Demand Generation Engine “ Full Service”? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Demand Generation Engine CORE CAMPAIGN Qualified Buyers ,[object Object],[object Object],[object Object],[object Object],TARGETED CAMPAIGN Call Tracking & Reporting System Database Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Buyer Inquiries ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],123 Anywhere Lane Orange County, CA 92807

Goals/Services MARKET SCENARIO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],SOLD!

Goals/Services MARKET SCENARIO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],SOLD!

Goals/Services MARKET SCENARIO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],SOLD! ,[object Object],[object Object]

Goals/Services MARKET SCENARIO Pre-list (e.g.): $420,000 Actual list: $420,000 Buyer: “Competitive bid?” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],SOLD! ,[object Object],[object Object]

“ Dare to Compare” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing Calendar ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing Calendar Days After Client Acceptance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Preparation Mktg. Event/Milestone Recurring checkpoint * “HomeFinder,” Press Releases, & Home Buyer Magazine placement subject to space availability 4 3 2 1 30 29 28 27 26 25 24 23 22 21 20 19 18 17 16 15 14 13 12 11 10 9 8 7 6 5 4 3 2 1 0

Marketing Calendar Days After Client Acceptance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Preparation Mktg. Event/Milestone Recurring checkpoint ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],* “HomeFinder,” Press Releases, & Home Buyer Magazine placement subject to space availability ,[object Object],[object Object],[object Object],[object Object],[object Object],4 3 2 1 30 29 28 27 26 25 24 23 22 21 20 19 18 17 16 15 14 13 12 11 10 9 8 7 6 5 4 3 2 1 0

Marketing Calendar Days After Client Acceptance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Preparation Mktg. Event/Milestone Recurring checkpoint ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],* “HomeFinder,” Press Releases, & Home Buyer Magazine placement subject to space availability ,[object Object],[object Object],[object Object],[object Object],[object Object],4 3 2 1 30 29 28 27 26 25 24 23 22 21 20 19 18 17 16 15 14 13 12 11 10 9 8 7 6 5 4 3 2 1 0

Sample Real Estate Agent Listing Presentation

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Sample Real Estate Agent Listing Presentation