Human Resource Frame Assumptions
Herzberg Two factor Theory
Maslow Hierarchy of needs
McGregor Theory X and Y
Human Resource Principles (Bolman and Deal, 2003)
2. Introduction
Structural
Human Resources
Symbolic
Recommendations
Asian Coast Development Ltd. (ACDL)
: international development company
Specializing in integrated resort
destiations
Doing resort project at Ho Tram – Vung
Tau
Interviewee: Isidor Subotic – Vice
President
MGM Ho Tram Project
Source: http://www.asiancoastdevelopment.com
Bolman and Deal’s Four Frames (2003)
Structural Frame
Human Resources Frame
Symbolic Frame
Political Frame
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5. Introduction
Structural
Human Resources
Symbolic
Recommendations
Human Resource Management
“Human resource management refers to the policies, practices and systems
that influence employee’s behaviour attitudes and performance.
It pays a key role in attracting, motivating, rewarding and retaining
employees” (Noe and Winkler, 2009)
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7. Introduction
Structural
Human Resources
Symbolic
Recommendations
The Human Resources Frame Assumptions
(Bolman & Deal)
Organizational ask: “How do we find and retain people with skills and
attitudes to do the work?
Workers want to know: “How well this place meets my need?”
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11. Introduction
Structural
Human Resources
Symbolic
Recommendations
Transformational Leader and Shared Values: the building blocks of trust
(Gillespie & Mann 2004)
ACDL
1.
Quality of communication & problem solving
- Lack of communication
2.
Discretionary effort
- High control
3.
Organisational citizenship behaviour
- Contract binding
4.
Organisational commitment
5.
Rate of employee turnover
- Allow independence but not for the
whole company
6.
Team performance
7.
Bottom Line measure of profits and sales
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- Outsource
- Distance
- Task-oriented
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12. Introduction
Structural
Human Resources
Symbolic
Recommendations
Studies have shown that corporate culture influence performance (Daft,
2010 and Lim 1995):
Appropriate culture better internal integration
encourage adaptation to external environment
Artifacts, symbols, stories, values are components of the overall
company’s culture (Daft 2010 and Wadell et al. 2004)
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13. Introduction
Structural
Human Resources
Symbolic
Recommendations
Daft’s cultural typologies (2010) applied to
ACDL
Needs of the Environment
Strategic Focus
External
Flexibility
Stability
Adaptability
Culture
Mission
Culture
Clan
Culture
Bureaucratic
Culture
Internal
A mix of three types of culture but no dominant culture.
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14. Introduction
Structural
Human Resources
Symbolic
Recommendations
Culture management by ACDL
Lack of direction and
strategy from top leaders
Communicate
the culture to
stakeholders
Formulation of
Cultural strategy
Unified
Culture
Role models, good
influence on other
employees and work
environment
Develop
« cultural leaders »
No mission, values on
websites lack of
awareness of policy and
procedure
Employee satisfaction,
Measure cultural
performance
Sharing the culture
with the employees
rewards,
No two-way
communica
tion,
feedback
Source: Mc Aleese & Hargie (2004), Five guiding principles of culture management – A synthesis of best
practice, Journal of communication and management, Vol.9.2
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16. Introduction
Structural
Human Resources
Symbolic
Recommendations
Simplify structure to make decision flow faster
Define the corporate culture strategy
Communicate the vision, mission and values among employees and on the web site
Encourage feedback from bottom to top and vice-versa.
Increase empowerment
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17. Introduction
Structural
Human Resources
Symbolic
Recommendations
References
Aleese, M. & Hargie, 2004. Five guiding principles of culture managment - A synthesis of best practice. Journal of
communication and management, Volume 9.2.
Bolman & Deal, 2008. Reframing Organization. Fourth Edition ed. San Francisco: John Wiley & Son, Inc.
Daft, 2010. Organization Theory & Design. Mason: Thomson.
Griffin, M. &., n.d. Organisational Behavior: Managing People and Organizations. Seventh ed. Houston: s.n.
Mintzberg, 1981. Organization by design: Fashion or Fit. s.l.:s.n.
Mr Subotic, I, 2012. [Interview 2] (17 07 2012).
Mr Subotic, I.,2012. [Interview 1] (21 03 2012).
Noe, R.A., and Winkler, C. 2009, Employee Training and Development for Australia and New Zealand, McGraw-Hill, Sydney.
Robbins, S.P., Millett, B. and Waters-Marsh, T. 2008, Organisational Behaviour, 5th Edn,: Pearson Education, Frenchs Forest
Carlopio, J., and Andrewartha, G. 2008, developing management skills: A comprehensive guide for leaders, Pearson
Education, Frenchs Forest.
Gillespie, N.A., and Mann, L. 2004, "Transformational leadership and shared values: the building blocks of trust", Journal of
Managerial Psychology, Vol. 19 No. 6, pp.588 – 607
Asian Coast Development Ltd, 2012. Asian Coast Development Ltd. [Online]
Available at: http://www.asiancoastdevelopment.com/
[Accessed 24 07 2012].
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Editor's Notes
Group member:Elsa Prime s3372726Hoang Bich Ngoc S3372728Tran Thi Bich Ngoc S3372730Nguyen Ngoc Khanh Van s3210032Pham Hoang Duc s3372721
Mintzberg structural frames. In appearance, the company looks like a diversified structure companywith divisions in different countries. But in reality, its structure iscloser to a simple structure with the canadianheadquartertakingalmost all decisions for the Vietnamesesubsidiary. Management in ACDL Vietnam onlysigns the decisions for legalreasons.
ACDL has features of three cultures of Daft:Clan culture: Some teams are having lunch everyweek in order to enhance team building and create a familyatmoshpere. Mission culture: they are goal oriented and don’tgive up whenthey face obstacles (« going the extra mile »).Bureaucratic culture: they have strongpoliciesthat have to berespected and followed and controls are important. Employees have to follows the rules and do the job as they are teached to do it. But none of these culture is dominant or strong. There are somesub-cultures and no clearcorporate one.
The reason why ACDL’s culture is unclear can be analyzed by Mc Aleese & Hargie (2004) five guiding principles.These authors give five tools to manage culture in a company. The first one is the formulation of a cultural strategy, which means defining the direction and the values one wants to give to the company. Then the company has to « develop « cultural leaders » », who will communicate the culture to the employees, guide them as « role models » and create a perfomant working environment. In addition, the culture will have to be shared among the employees through « two-way communication » and feedback. The fourth tool is measurement of cultural performance by looking at job design and satifaction, and incentives managment gives to the employees. A set of achievement criteria have to be controled by management regarding the influence of the culture on work. And the last tool is communication to stakeholders, especially customers through policies and procedures. The way the company appears to the public.ACDL lack some of these tools. They have not formulated their cultural strategy except when it comes to clothes (« business smart ») but even there it is not clear what does it mean and interpretations can be different. Concerning sharing the culture with the employees, they have « cultural leaders » but each of them implement its own values when managing. For example, Mr. Subotic tries to implement a family culture in his team but it is not seen in the whole structure. Furthermore, they don’t share the logo’s story although it could enhance performance (The phoenix means created something out of nothing). When walking in the company, it seems like there is a lack of communication between top management and operating core, which create a suspicious atmosphere with lack of trust. The cultural performance is measured but again it depends on the leader. The professional image the company wants to show is communicate to stakeholders like customers or investors through policies and appropriate behaviors but the overall culture is not communicated well. For example, the company don’t share its values, mission or vision on its website although they had one when they created it (to provide new concept to their customers). The lack of a clear cultural strategy and communication is a major problem of ACDL.