The document discusses 5 principles of data journalism:
1. Data is only as useful as the questions asked of it.
2. Data can save time and money by automating repetitive tasks.
3. The most interesting data is what is not yet known and can be discovered.
4. Effective data is social, sticky, and provides useful information to users.
5. Journalists must determine whether to let data drive the story or use data to support a narrative.
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5 Principles of Data Management
1. 5 principles of
data management
Paul Bradshaw
Birmingham City University and City University London
Online Journalism Blog and Help Me Investigate
PPA Digital Publishing Conference, September 2012
Monday, 8 October 12
2. 1. Data is only as good
as the person asking
questions
.
Monday, 8 October 12
7. 5 categories
• Reach: how many, and who
• Relevance: does it gain attention
• Inclusion: diverse staff/sources/users?
• Engagement: consuming or
participating
• Influence: who it reaches/impact
http://www.pbs.org/mediashift/2010/05/5-needs-and-5-tools-for-measuring-media-impact131.html
Monday, 8 October 12
8. “ Twitter is best at multiplying
traffic on big breaking stories,
while Facebook will relay trend
stories better. [This] can help in
deciding which stories to feed
to which social networks.
http://newsonomics.com/the-newsonomics-of-the-washington-posts-reader-dashboard-1-0
Monday, 8 October 12
14. “ Each weekday, my computer
program goes to the police
department’s website and
gathers all crimes
reported in Chicago.
Adrian Holovaty, EveryBlock
Monday, 8 October 12
16. “ I had four searches for “20
year old male killed on fort
stanton se may 4” in my search
terms this afternoon, but in my
records, I didn’t have any
homicide that met that criteria.”
http://lauraamico.tumblr.com/post/5196806316/reporting-from-analytics-example
Monday, 8 October 12
17. 3. The most interesting
data is the data you
don’t yet have
.
Monday, 8 October 12
18. “ After five minutes, which is
enough time for such a high-traffic
site, the version with the most
clicks becomes the wood that
everyone sees.”
http://www.niemanlab.org/2009/10/how-the-huffington-post-uses-real-time-testing-to-write-better-headlines/
Monday, 8 October 12
19. “ Traffic sex work is exhausting,
but it’s fun, and it’s nice to have
extra time to put the extra effort
into important stories about
which fast-food restaurants use
aborted fetuses in their meals.”
Monday, 8 October 12
23. Data is about people
• What do people do - and what traces
would that leave?
• Create profiles from analytics (filter
new vs returning; objectives based
on traffic flow; characteristics based
on geo/OS/etc.)
Monday, 8 October 12
30. “ There are two flavours of
interest targeting ... more than
350 interest categories
[or] you can specify @names
that are relevant”
Twitter Advertising
Monday, 8 October 12
31. “ Because sometimes things
happen to people and they’re not
equipped to deal with them.”
Passage from Hunger Games highlighted by 18,000 Kindle users
Monday, 8 October 12
32. “ “The Tribune’s three dozen
interactive databases
collectively have drawn three
times as many page views as the
site’s stories.”
http://bit.ly/dj2dmz
Monday, 8 October 12
33. 5. You can be driven by
the data, or driven
by the story
Monday, 8 October 12
35. “ What gets measured gets
managed - even when it’s
pointless to measure and
manage it, and even if it harms
the purpose of the organisation
to do so.”
Monday, 8 October 12
42. 1. Data Journalism is only as good as the
person asking questions
2. Data Journalism can save time and money
3. Data Journalism is about people
4. Good data journalism is social, sticky and
useful
5. You can be driven by the data source or
driven by the story
Monday, 8 October 12
43. Thank you.
@paulbradshaw
OnlineJournalismBlog.com Linkedin.com/in/onlinejournalist
For all articles mentioned in this presentation, and image
credits go to Delicious.com/paulb/DONAdata
Monday, 8 October 12