Presentation on why offline business models for news aren't working online, and the possible alternatives that are.

1. Paul Bradshaw Senior Lecturer, Online Journalism, Magazines and New Media, School of Media, Birmingham City University, UK (mediacourses.com) Blogger, Online Journalism Blog News is eating itself: new media business models for journalism

3. Is advertising dead?

4. “ Search will see its overall share of online ad dollars swell from 45% this year to 48% in 2009 as other segments slow down.” - eMarketer ( source )

5. "Most of [the growth in local advertising] comes from pure-play companies delivering lower cost advertising that intercepts consumers not as they are reading news online, but as they are using the Web to research products and prices." - Borrell Associates ( source )

6. Readers worth less

7. More competition

8. Lower costs

9. Don’t own platform

10. Don’t own distribution

11. “ Content wants to be free”?

12. How do you make money?

13. More readers?

14. More ‘channels’?

15. Content people will pay for?

16. Sell a service, not a product

17. Freemium/Velvet rope

18. Mobile (maps & local search?)

19. Events

20. Create a market?

21. How do you make money?

26. Senior Lecturer, Online Journalism, Magazines and New Media, School of Media, Birmingham City University, UK (mediacourses.com) Blogger, Online Journalism Blog [email_address]