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Storytelling in the
database era
@PaulBradshaw
Birmingham City University, BBC Data Unit
1. How the internet created new
ways to report on research
2. Why journalism doesn’t like
uncertainty — and how that’s
changing
3. Mistakes that researchers
and journalists make
1. How the internet created new
ways to report on research
2. Why journalism doesn’t like
uncertainty — and how that’s
changing
3. Mistakes that researchers
and journalists make
https://www.nytimes.com/interactive/2014/upshot/dialect-quiz-map.html
https://www.washingtonpost.com/graphics/2020/world/corona-simulator/
“Historically, the artist made a unique
work within a particular medium.
Therefore the interface and the work
were the same; in other words, the
level of an interface did not exist. With
new media, the content of the work
and the interface become separate. It
is therefore possible to create
different interfaces to the same
material. ”
‘Clickable interactives’
Tools and web apps
Counters/countdowns
Ergodic stories
Personalisation
Games
Chatbots
Simulations
Interactivity
has become generic
Polls
Quizzes
Image maps
Interactive video
Interactive maps
Timelines
Sliders
AR
Bradshaw 2017
1. How the internet created new
ways to report on research
2. Why journalism doesn’t like
uncertainty — and how that’s
changing
3. Mistakes that researchers
and journalists make
https://www.washingtonpost.com/graphics/2020/health/disease-modeling-coronavirus-cases-reopening/
https://gizmodo.com/the-new-york-times-live-presidential-meter-is-fucking-w-1788732314
https://www.fastcompany.com/90459366/the-most-hated-data-visualization-in-politics-is-back-to-spike-your-blood-pressure
https://onlinejournalismblog.com/2020/05/18/coronavirus-3-ways-journalists-need-to-get-to-grips-with-uncertainty-during-the-pandemic/
https://www.ft.com/content/a3145dc2-edff-4c86-bdfd-fedde6fbc2a2
https://rt.live/
https://projects.fivethirtyeight.com/covid-forecasts/
https://www.washingtonpost.com/graphics/2020/health/disease-modeling-coronavirus-cases-reopening/
https://qz.com/1848674/how-to-interpret-the-specificity-sensitivity-of-antibody-tests/
https://projects.economist.com/us-2020-forecast/president
https://projects.economist.com/us-2020-forecast/president/how-this-works
1. How the internet created new
ways to report on research
2. Why journalism doesn’t like
uncertainty — and how that’s
changing
3. Mistakes that researchers
and journalists make
https://www.henrylau.co.uk/
https://www.henrylau.co.uk/
https://www.theargus.co.uk/news/18482234.coronavirus-brighton-hove-r-number-might-1/
1. Give us the data
2. Make each story visual
3. Provide contact details
4. Be explicit before and after
about what the research does
NOT say
https://github.com/tomwhite/covid-19-uk-data
https://github.com/bbc-data-unit
1. We’ve entered a database era
of new storytelling genres
2. We are learning how to tell
stories of uncertainty — and
how to read those (but
interactivity is also a challenge)
3. Research isn’t always a clear
enough story: use visuals, share
data, be accessible
Humboldt 2020
Questions!
@PaulBradshaw
Birmingham City University, BBC Data Unit

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