1. Designing for iPad
Evan Doll

2. Who am I?
• Evan Doll
• Former Apple employee
• 3 years on iPhone
• Co-taught CS193P

3. Who am I?
• Not an Apple employee
• Waiting in line outside the
Apple Store just like you

4. Today
• How iPad changes everything
• Where does it fit?
• Designing great apps

5. Remember
I am not an
Apple employee!

6. First Things First
• I don’t know any iPad secrets
• No SDK discussion today

7. How iPad
Changes
Everything

8. Obligatory photo:

9. “Make the screen
five inches by eight
inches, and you’ll
rule the world.”
- Alan Kay
http://bit.ly/dAXgsQ

10. News Flash:
Computers are
still too complicated

11. Those who design
& build computers
are most likely to
forget this

12. The Gulf of
Knowledge

13. Hackers
Bloggers
Tech columnists
You

14. Keep this in mind
when evaluating
new technology

15. What’s wrong with
the status quo?

16. Files

17. “On Mac OS X, the
/System/Library/ folder...
contains over 90,000
items, not one of which a
typical user should ever
need to see or touch.”
- John Gruber
http://daringfireball.net/2009/12/the_tablet

18. My mom has ~100
files on her desktop

19. Mouse

20. Geeks still argue
about 1-button vs.
2-button mice

21. http://bit.ly/b5q9mK

22. The mouse is a bug,
not a feature

23. Your Stanford
C.S. Degree

24. To your family,
this still means
“tech support”

25. Not just a
generation gap

26. Opportunity to
fundamentally
rethink computing

27. Where does it fit?

28. http://ohnodoom.com/ibap/

29. While driving
At a restaurant
During the opera

30. While driving
At a restaurant
During the opera

31. http://www.flickr.com/photos/arvindgrover/3163495351/

32. http://www.flickr.com/photos/missnita/2086268311/

33. http://www.flickr.com/photos/isurusen/3435278992/

34. http://www.flickr.com/photos/eneas/4028061789/

35. Laptops and iPhones
are often antisocial

36. iPad is more
inviting and shareable

38. Multi-user interactions

39. Presenter + Viewer

40. Multiplayer games

41. http://www.flickr.com/photos/poodleface/482570681/

42. Combine
iPhones + iPad?

43. Multiple Touches

44. Room for two
(or more) hands

45. http://www.flickr.com/photos/bekahstargazing/378678206/

46. Designing
Great Apps

47. (My) Three Rules

48. 1. It’s not an iPhone
2. Don’t break the flow
3. Make it feel real

49. 1. It’s not an iPhone

50. “It’s just a
big iPod touch!”
- Someone on the Internet

51. Hardware? Maybe.
Software? NO!

52. Don’t just recompile
your iPhone app

53. Apps that do this will
not be well-received

54. 2. Don’t break the flow

55. “One view onscreen”
no longer the only way

58. Use split views

60. Don’t abuse it

61. Use popovers for
modal content

63. Full-screen transitions
can be disorienting
on a large display

64. 3. Make it feel real

65. Direct manipulation

67. Tactile, physical
interface design

68. Postage Classics ConvertBot

70. Realistic
sound effects

71. Animations!

72. Not just eye candy

73. Help user to build
a mental map
of your app

74. Some specific tips:

75. Read the
Human Interface
Guidelines

76. Work with a
great designer

77. 4x the pixels
=
4x the ugly

78. Performance is
a BIG DEAL

79. Test on a real iPad
for performance
and usability

80. Build a paper iPad
http://mashable.com/2010/02/08/paper-ipad/

81. Reading List
• http://flyosity.com/ipad/the-ipad-
is-for-everyone-but-us.php
• http://joehewitt.com/post/ipad/
• http://www.tomloverro.com/
2010/02/06/ipad-analysis-
history-repeats-itself/

82. In summary...

83. New platforms don’t
come along often

84. We are living in
exciting times

85. The possibilities
are endless

86. Go forth & develop!

87. Thanks!
@edog1203