8. PunishmentPOSITIVE REINFORCEMENT: <br />The above ad is using Operant conditioning and showing positive Reinforcement in their ad by showing that through the use of Aquafresh toothpaste your teeth will shine with brightness. The brightness is exaggerated but it gives a positive reinforcement to the target audience regarding the whiteness of their teeth. The target audience who are conscious about their teeth’s whiteness will defiantly be attracted to this ad.<br />NEGATIVE REINFORCEMENT:<br />The above ad is using Operant conditioning and is showing Negative Reinforcement through face book, we can see that there is no profile picture and the tagline states “improve your profile” suggesting that you might be embarrassed by your features, most important one being your oral hygiene. Aquafresh offers you the chance to help improve your profile by using it you can drastically improve your oral hygiene. <br />PUNISHMENT:<br /> <br />This ad is of Aquafresh. It’s tagline states “use before it’s too late” which accordingly suggest that we should all use Aquafresh toothpaste in order to avoid being in a situation such as the image above. The image above shows the teeth of a person which have been bandaged up. So with the tagline and image we can gather that if we don’t take care of our oral hygiene by not brushing our teeth with Aquafresh toothpaste we will eventually end up with a similar result metaphorically. <br />ANSWER 1.4:<br />“TEMPTATION” PERFUME AD:<br /> TAG LINE: “Give in”<br />The above is a print ad for a perfume called “Temptation” the theme is fantasy. In the above ad we can see a princess lost in wonderland who is tempted to reach for the fruit of the forbidden tree depicting the tree of knowledge from the garden of Eden. The fruit is represented by the perfume which is shaped like an apple but different in color and texture to the other ordinary apples on the floor. The ad is targeting women who are adventurous or women who want to try something new and daring. The tag line “give in” suggests give into your temptations.<br />
![IQRA UNIVERSITY<br />CONSUMER BEHAVIOR<br />PROJECT REPORT<br />BY<br />OMAIR JAVED BAKHSH (7395)<br />SYED ARIF ALI SHAH (7922)<br />BABER KHAN (5535)<br />DANISH (7348)<br />SUBMITTED TO: SIR REHAN SHAKOOR<br />ON <br />22 DEC 2010 WEDNESDAY (6:00pm to 9:00pm)<br />QUESTION 1.1 (A)<br />Select three print media advertisements, identify in each all the instances you can of stimulus factors being used to gain the attention of consumers.<br />QUESTION 1.1 (B)<br />Using the same three ads, identify as many examples as you can of perceptual organization.<br />QUESTION 1.2 (A)<br />Go through popular magazines examining the print ads, identify in the number of ads in which company is using one of the principles to help consumers remember. You have examples of at least four principles being used in different ads.<br />QUESTION 1.2 (B)<br />Outline a fictitious ad of any product that makes use of Zeignick effect.<br />QUESTION 1.2 (C )<br />Outline a fictitious ad for any product that makes use of Restorff effect.<br />QUESTION 1.3<br />Pick a consumer’s convenient product possibly a personal care product such as adeodorant or mouth wash and create an ad copy stressing on these facors.<br />,[object Object]](https://image.slidesharecdn.com/cbreportfinal-110127223656-phpapp02/85/cbreportfinal-1-320.jpg)
