Putting information into machine-readable context is paramount to creating, curating and using content in the best possible way. Learn how semantics can be put to work for integrated, consistent and cost-efficient content management -NOW (Showcase of Ontotext Platform ).

1. Exceptional User
Experiences with
Meaningful Content

2. 1
Relevancy is key to providing immersive content experiences.

3. 2
So are content enrichment and semantic metadata (additional data).

4. Content enriched with metadata is easier
to organize, manage and use.
3

5. 4
Now, add semantics to the process of enrichment and you
immediately open up a wealth of opportunities for integrated,
consistent and cost-efficient content management.

6. Semantic technology is
instrumental in creating,
curating and using content in
the best possible way.
5

7. 6
Put to work for content enrichment, semantic technology helps
for slicing and dicing textual content (or any other content)
into interlinked structured data pieces.

8. 7
Think of semantic enrichment of content
as weaving data into texts.

9. 8
At the very core of semantic enrichment (also known as semantic
annotation) lies the idea of enriching content
with machine-readable and processable additional information
about it (i.e., with metadata).

10. 9
A typical process of semantic enrichment includes:
- Text Analysis
- Concept Extraction
- Relationship Extraction

11. 10
Text analysis:
Algorithms split
sentences and
identify concepts,
such as people,
things, places,
events, numbers.
Concept extraction:
All recognized concepts are
classified, i.e., defined as people,
organizations, numbers, etc.
Then, they are disambiguated, i.e.,
unambiguously defined according
to a domain- specific knowledge
base.
Relationships
extraction:
The relationships
between the
extracted concepts
are identified and
interlinked with
related external or
internal domain
knowledge.

12. 11
This is how information is put into machine-readable context
and data become meaningful to the computers processing it
on our behalf.

13. 12
Semantically enriched content improves relevancy, allowing for:
- search beyond keywords;
- content aggregation beyond manual sifting through;
- relationships discovery beyond human research.
People and Oragnizations
related to Google

14. 13
The business value of semantic
content enrichment comes from:
- reduced operational costs for
content management;
- less content mess and more
accurate research ;
- better search and representation
of your content (both within the
company and on the web);
- neatly stored (regularly updated)
domain knowledge.

15. And...
14

16. Imagine all of the above done in real-time.
An instant semantic enrichment of any news from the web.
15

17. 16
NOW is a showcase for
semantic-driven technologies
that power more intelligent
and dynamic content
management workflows.

18. The value NOW brings to the end-user comes from the many
ways any content piece or chunk of text can be viewed.
17
Related
Knowledge Graph
Quotes
Person
Content Annotation
Other Mentions

19. 18
With NOW news are linked to a
number of diverse sources such as:

20. 19
The magic behind
This linking is
Ontotext Platform -
a suite of configurable
front and back end
applications that can
be used for a broad
spectrum of
content needs.

21. 20
Dive in

22. www.ontotext.com
You can also reach us via email at
info@ontotext.com
and directly by calling
1-866-972-6686 (North America),
or +359 2 974 61 60 (Europe)
Dive in now.ontotext.com and explore the advantages of
using semantic technology for content enrichment and how
content enriched with meaningful data forges exceptional
user experiences.