Presentation of the webinar session IMEC (5)

1. Living Labbers
Webinar #1: Etat de Genève (GE-LAB / Genève Lab)
WELCOME to the Living Labbers webinar!
The presentation will start shortly, we’re waiting a few minutes for all attendees to arrive.
Please, remain muted until the Q&A session at the end. You will be given the opportunity to ask
questions later. If you have questions arising during the presentation please enter them in the chat box, we
will go through these questions first before opening the floor to others!
This webinar is recorded and will be shared online. However, there is no need to be shy - you can ask
questions at the end & these will not be included in the recording!
LIVING LAB LOGO

2. Living Labbers
Webinar 5: imec.livinglabs
LIVING LAB LOGO

3. IMEC.LIVINGLABS
Living-Labs-as-a-Service
By
dr. Dimitri Schuurman
1
LIVING LAB LOGO

4. PUBLICATION OPPORTUNITY
● Special Issue of Sustainability journal: Innovation Management in Living Labs
● Editors: Dimitri Schuurman & Seppo Leminen
● Direct submission or submission to the ISPIM Conference in Berlin 2020

5. imec is
the world-leading R&D and innovation hub
in nanoelectronics and digital technology.

6. CONFIDENTIAL
USA
SAN FRANCISCO
BELGIUM - HQ
LEUVEN
THE NETHERLANDS
EINDHOVEN
INDIA
BANGALORE
TAIWAN
HSINCHU
CHINA
SHANGHAI
JAPAN
TOKYO
JAPAN
OSAKA
USA
ORLANDO

7. CONFIDENTIAL
SEMICONDUCTOR & SYSTEM TECHNOLOGIES
CORE
CMOS
PATTERNING
TECHNOLOGY
LOGIC
TECHNOLOGY
MEMORY
TECHNOLOGY
INTERCONNECT
TECHNOLOGY
3D INTEGRATION
OPTICAL I/O
SENSOR
TECHNOLOGY
FLEXIBLE
TECHNOLOGY
APPLICATION DOMAINS
SMART HEALTH SMART MOBILITY SMART CITIES SMART INDUSTRIES SMART EDUCATION
NETWORKING DIGITAL PRIVACY &
SECURITY
SOFTWARE & DATA
MANAGEMENT SKILLS
DIGITALTECHNOLOGY PLATFORMS
SMART ENERGY

8. IMEC INNOVATION SERVICES
LIVING LABS & APPLICATION
PROTOTYPING
8

9. CONFIDENTIAL
LIVING LAB CHARACTERISTICS
Approach to innovation characterized by…
▪ Multi-actor (PPP-organization)
▪ Real-life experimentation
▪ Multi-method
▪ Active user involvement (co-creation)
“Influenced and shaped by 50 years of policy & research practice”
European Living
Labs (10’s)
Lean Start-up
Pilots / Test
markets
Crowdsourcing Testbeds
Multi-actor (PPPP) + - +/- +/- +/-
Real-life + +/- + - +(/-)
Multi-method + +/- +/- - -
Co-creation + +/- - +/- -

10. CONFIDENTIAL
LIVING LAB
PROJECT:
INNOVATION
MANAGEMENT
PROCESS
LIVING LAB
RESEARCH
ACTIVITIES
LIVING LAB
PLATFORM
EXPLORE &
CO-CREATE
DESIGN &
PROTOTYPE
INNOVATRIX
UPDATE
UTILIZER
INFRA-
STRUCTURE
ENABLER RESEARCHER USERPROVIDER
LIVING LAB MODEL
Schuurman, 2015
https://biblio.ugent.be/publication/5931264/file/5931265.pdf
INNOVATRIX
CREATION
INNOVATRIX
UPDATE
INNOVATRIX
UPDATE
TEST
& VALIDATE

11. CONFIDENTIAL
Who are my innovation partners?
What are my innovation assets & resources?
LIVING LAB
PROJECT:
INNOVATION
MANAGEMENT
PROCESS
LIVING LAB
RESEARCH
ACTIVITIES
LIVING LAB
PLATFORM
Who are my customers?
What kind of projects solve the needs of our customers?
How do I generate knowledge?
How do I co-create with users & stakeholders?
KEY QUESTIONS:VISION & MISSION OF A LIVING LAB

12. CONFIDENTIAL
LIVING LAB PROJECT
LIVING LAB
ACTIVITIES
LIVING LAB
PLATFORM
ALIGNMENT & INFLUENCE ON THREE LEVELS

13. LIVING LAB PROJECT
LIVING LAB
ACTIVITIES
LIVING LAB
PLATFORM

14. CONFIDENTIAL
ACTORS IN A LIVING LAB
14
Utilizers
‘Customers’ of the Living Lab that utilize the Living Lab to co-create
innovation
Enablers
Resource (financial) providers or facilitators to sustain the Living Lab
platform
Providers
Infrastructure or service providers for to be used in Living Lab
projects
Users Participants of the Living Lab activities (panel / user community)
Researchers
Knowledge generators of the Living Lab (user & stakeholder co-
creation)
Leminen et al., 2012; Leminen, 2013; Schuurman, 2015; Schuurman et al., 2016

15. CONFIDENTIAL
ENABLERS
15
Typical enablers are public innovation funds (EU, national & regional)
Other types are less common (for Living Labs)
PUBLIC EU & national funding, cities, public organizations
PRIVATE Corporate programmes
ACADEMIA University programmes
PEOPLE
Crowdfunding

16. CONFIDENTIAL
PROVIDERS
16
Providers are dominant actors in ‘test beds’ and technology-driven LL
PUBLIC Public sector IT and other technology departments
PRIVATE Technology providers
ACADEMIA Technological research groups
PEOPLE
Citizen science-projects

17. CONFIDENTIAL
USERS
17
Although of crucial importance, they are rarely a consortium partner
PUBLIC Public administrations, civil servants
PRIVATE Company employees (B2B Living Labs)
ACADEMIA Students
PEOPLE
End-users, citizens

18. CONFIDENTIAL
RESEARCHERS
18
Main issue: research mindset vs. service delivery mindset
Action research
PUBLIC Civil servants that practice co-creation/LL-activities
PRIVATE UX people
ACADEMIA Researchers
PEOPLE
‘Lead Users’ in civil movements

19. CONFIDENTIAL
RESEARCH-DRIVEN LIVING LABS
19
▪ Projects for & by students
▪ Main goals are learning outcomes & societal relevance of university

20. CONFIDENTIAL
▪ iCity (mobile internet), LeYLab (FttH) &VPP (cable)
▪ Setting-up & testing infrastructure
▪ Projects utilizing the infrastructure
▪ Issue: mismatch between projects & infrastructure
START OF IMEC.LIVINGLABS (2005 – IMINDS ILAB.O):
PROVIDER DRIVEN LIVING LABS

21. CONFIDENTIAL
SINCE 2016:
KEY MEMBER OF ENABLER-DRIVEN LIVING LAB
21

22. CONFIDENTIAL
ENABLER-DRIVEN LIVING LABS
▪ Real-life pilots with smart city solutions
▪ Research projects with sensors & sensor data
▪ Issue: project ownership (!), conflicting visions on role of the citizen & complex city
administration
22

23. CONFIDENTIAL
LIVING-LABS-AS-A-SERVICE (UTILIZER-DRIVEN)
23

24. CONFIDENTIAL
ORGANIZATION
24
7 FTE USER
RESEARCH
4 FTE BUSINESS
RESEARCH
+40 FTE APT
IMECTECHNOLOGY
6 FTE PANEL MANAGEMENT
+16.000 PROFILED END-USERS
DATA FROM X-METERS
2 FTE BUSINESS
DEVELOPMENT

25. CONFIDENTIAL25
INNOVATION
PROJECTS
INNOVATION
TRAINING
INNOVATION
TOOLS
DE-RISKING & ACCELERATING NANOTECH & DIGITAL INNOVATION
FROM IDEATO PRODUCT TO MARKET SCALE-UP
Service Offering promoted and co-created by means of active business development
40+ projects per year

26. CONFIDENTIAL
UTILIZERS
26
Your main utilizer(s) determine(s) the scope and outlook of your Living Lab
High impact on the possible services & revenue streams
PUBLIC policy goals, testing & evaluation - societal innovation
PRIVATE
co-create & test innovations with stakeholders & end-users - business
innovation
ACADEMIA
generate data, research results & novel insights - research
innovation
PEOPLE solve the needs of end-users - user innovation

27. CONFIDENTIAL
UTILIZER – EXAMPLE CITY
27
SOCIETAL INNOVATION

28. CONFIDENTIAL
UTILIZER – EXAMPLE START-UP/SME
28
BUSINESS INNOVATION

29. CONFIDENTIAL
UTILIZER – EXAMPLE USER
29
USER INNOVATION

30. CONFIDENTIAL
UTILIZER – EXAMPLE ACADEMIA
30
RESEARCH INNOVATION

31. CONFIDENTIAL
KEY SUCCESS FACTOR 1: LEAN, MULTI-DISCIPLINARY ORGANIZATION
WITH CUSTOMER-FOCUS & DEDICATED USER PANEL

32. LIVING LAB PROJECT
LIVING LAB
ACTIVITIES
LIVING LAB
PLATFORM

33. CONFIDENTIAL33
EXPLORE AND CO-CREATE
WITH USERS
DESIGN & PROTOTYPING TEST & VALIDATION
INNOVATION MANAGEMENT
NEED FOR MORE AGILITY, MORE FOCUS FOR EFFICIENCY AND FOR IMPACT
ASSESSMENT

34. CONFIDENTIAL
CUSTOMER
SEGMENT
NEEDS
CURRENT
PRACTICES
VALUE
PROPOSITION
SOLUTION
VALUE
CAPTURE
KEY
PARTNERS
BARRIERS
What customer segments to focus on? What are key characteristics? What is the use-context?
Who or what are competitors, alternatives, customer behavior?
What are the pains and gains of these current practices?
What are the needs of the customer segment? How do we prioritize these needs?
What are the components of your (digital) solution?
How do these components differ for the different customer segments?
What are the barriers for adoption, usage and market entry?
What value (monetary and non-monetary) do I receive in return?
What price should I set (and how)?
Who are your key partners? How to interact with stakeholders?
What (measurable) impact will you create for this customer segment?

35. CONFIDENTIAL
INNOVATE IN A STRUCTURED MANNER
MIX OF BUSINESS MODEL CANVAS & LEANVALIDATION BOARD
8 KEY INNOVATION
CRITERIA
PROBLEM SPACE
SOLUTION SPACE

36. CONFIDENTIAL
TEST, LEARN & PIVOT THROUGHOUTTHE INNOVATION PROCESS
VALIDATE/INVALIDATE
ITERATE
Define
key assumptions
Test
key assumptions
Validate/Invalidate
Assumptions
INVALIDATE
VALIDATE
ASSUMPTION
UNKNOWN

37. CASE: HELLO JENNY!

38. CONFIDENTIAL
DEEP UNDERSTANDING OF THE LONELY SENIOR
HIS NEEDS & CURRENT PRACTICES
INTERVIEWS WITH ELDERY
IN SOCIAL ISOLATION

39. CONFIDENTIAL39
CUSTOMER
SEGMENT
NEEDS
CURRENT
PRACTICES
Lonely & immobile senior
Social contact to prevent loneliness
Being reached by information channels/care initiatives
Signalization on physical (immobility) and psychological (anxiety)
barriers to ask for help
Visits from family
Visits from caregivers
VALIDATION OF ASSUMPTIONS LEADINGTO CASE SELECTION ‘HELLO JENNY’

40. CONFIDENTIAL40
Jenny (age: 75) sits at home, alone. She has not left her house
at least 3 days. In the past week, no one paid her a visit
lasting longer than 10 minutes. Jenny feels lonely. She would
like to talk to someone. But because Jenny does not know
people in the neighborhood, and she does not want to bother
her family, she does not act and has no contact.
PERSONA: JENNY,THE LONELY & IMMOBILE SENIOR

41. CONFIDENTIAL
CURRENT PRACTICES MAPPING
DESK RESEARCH FOR CURRENT
PRACTICES

42. CONFIDENTIAL42
LONELY & IMMOBILE SENIOR OCMW EMPLOYEES
ENGAGED STUDENTS WITH
INTERESTS IN CARE &
INNOVATION
CUSTOMER
SEGMENT
CURRENT PRACTICES LEADS TO EXPLORE NEW CUSTOMER SEGMENTS

43. CONFIDENTIAL
DEEP UNDERSTANDING OF THE STUDENT &
OCMW
WORKSHOP WITH
STUDENTS & OCMW

44. CONFIDENTIAL44
CUSTOMER
SEGMENT
CURRENT
PRACTICES
NEEDS
VALUE
PROPOSITION
LONELY & IMMOBILE SENIOR OCMW EMPLOYEES
ENGAGED STUDENTS WITH INTERESTS
IN CARE & INNOVATION
Social contact to prevent loneliness
Being reached by information channels/care
initiatives
Signalization on physical (immobility) and
psychological (anxiety) barriers to ask for help
Support from volunteers/citizen initiatives
Better signalization of needs senior
Being socially engaged
Visit from family
Visit from caregivers
Fixed visits
Existing volunteer initiatives
Compulsory internship
Overcome barriers to ask for help
Communication of passive signals for loneliness
More support from network (students)
Better insights in the need for visit
Link between senior & student
Incentive through credits/badges

45. CONFIDENTIAL
MAKING EXPLICIT SOLUTION CHOICES
(DESIGN/ USE CASE/ PROTOTYPING)
CO-DESIGN WORKSHOP WITH
IMEC, OCMW & STUDENTS

46. CONFIDENTIAL
UNDERSTANDING OF USER EXPERIENCE &
ATTITUDE REGARDINGTHE INNOVATION
WIZARD OF OZ TESTING
Fit?

47. CONFIDENTIAL47

48. CONFIDENTIAL
REAL-LIFE UNDERSTANDING OF USER
EXPERIENCE & ATTITUDE REGARDINGTHE
INNOVATION
CLOSED FIELDTEST
Fit?

49. CONFIDENTIAL
FLOW
CURRENT STATE
A broad environmental
scan which reveals trends,
problems and existing
initiatives.
PROTOTYPES
Solutions with the biggest
potential are materialized
in co-creation with
citizens and developers.
EXPERIMENT
Experimental stage
which allows testing
the prototypes in the
urban environment.
CO-CREATION
Understand problems and
co-create solutions with
citizens.

50. CONFIDENTIAL50
VALIDATION OF ASSUMPTIONS LEADINGTO TEST PROBLEM-SOLUTION FIT
CUSTOMER
SEGMENT
CURRENT
PRACTICES
NEEDS
VALUE
PROPOSITION
SOLUTION
VALUE
CAPTURE
KEY PARTNERS
BARRIERS
LONELY & IMMOBILE SENIOR OCMW EMPLOYEES
ENGAGED STUDENTS WITH INTERESTS
IN CARE & INNOVATION
Social contact to prevent loneliness
Being reached by information channels/care initiatives
Signalization on physical (immobility) and psychological
(anxiety) barriers to ask for help
Support from volunteers/citizen initiatives
Better signalization of needs senior
Being socially engaged
Visit from family
Visit from caregivers
Fixed visits
Existing volunteer initiatives
Compulsory internship
Overcome barriers to ask for help
Communication of passive signals for loneliness
More support from network (students)
Better insights in the need for visit
Link between senior & student
Incentive through credits/badges
Detection of activity with door and window sensor
Communication with interface through buttons
Dashboard with data on interactions senior & student
Dashboard to monitor loneliness senior
Technology to receive question for visit from senior
Positive impact on wellbeing of vulnerable citizens
Data that can feed policy making
More efficiency
Increased job satisfaction
Positive impact on wellbeing of vulnerable citizens
Inclusive image of the city among students
IMEC
Students
OCMW
Gentlestudent
OCMW
GentleStudent
Technology aversiveness
Difficult to detect loneliness using sensor data
Lack of quality control
Technology aversiveness
Skeptical on detection loneliness through sensors
Quality control
Technology aversiveness
FIT?

51. CONFIDENTIAL51
[sensors]
detect physical social
interactions in the home
environment
[voice interface]
offers social interaction
when thresholds for
possible social isolation
are reached
Interaction between the
voice interface and a
[chatbot] for volunteers
organizes a visit
SENIOR HOME VOLUNTEER ECOSYSTEM
LOCAL HEALTHCARE PROFESSIONALS
Remote monitoring and
evaluation [dashboard]

52. CONFIDENTIAL52
FOCUS COHERENCEDIFFERENTIATE
INNOVATRIX SUPPORTS IN 3 GENERIC PRINCIPLES FOR INNOVATION

53. CONFIDENTIAL
PICKYOUR PRIMARY CUSTOMER SEGMENTS
53
FOCUS
Hier-OSSENIOREN STUDENTEN
OCMW

54. CONFIDENTIAL
DIFFERENTIATE FROM CURRENT PRACTICES
54
DIFFERENTIATE

55. CONFIDENTIAL
PROVIDE POSITIVE FEEDBACK LOOPS BETWEEN SEGMENTS
55
COHERENCE
[sensors]
detect physical social
interactions in the home
environment
[voice interface]
offers social interaction
when thresholds for
possible social isolation
are reached
Interaction between the
voice interface and a
[chatbot] for volunteers
organizes a visit
SENIOR HOME VOLUNTEER ECOSYSTEM
LOCAL HEALTHCARE PROFESSIONALS
Remote monitoring and
evaluation [dashboard]

56. CONFIDENTIAL
GOAL FOCUS COHERENCEDIFFERENTIATE
3 + 1 INNOVATION CHECKS
INNOVATION
LENS

57. CONFIDENTIAL
BRIEF LIVING LAB EXPLORATION SPRINT DEBRIEF
What have we learned?
What are the next
steps?
Who is who?
How will we approach
the sprint?
What are the rules?
Test with
real people
How do potential
customers
react to my solution?
Prototype
How can we simulate
the innovation in a
test?
Map & Sketch
How does the user
walk through your
innovation
Real people’s
problems
What is the problem?
How are users coping
with it at the moment?
What is the focus of
this sprint?
What questions do
we want to answer
Laser focus
What is the main topic of the sprint?
NEED FOR SPEED:THE 1-WEEK LIVING LAB EXPLORATION SPRINT

58. CONFIDENTIAL
DEBRIEFVAN HOECKE SPRINT
IMEC.LIVINGLABS

59. CONFIDENTIAL
DAY 1 - LASER FOCUS

60. CONFIDENTIAL
DAY 2 – REAL PEOPLE’S PROBLEMS

61. CONFIDENTIAL
DAY 3 – MAP & SKETCH

62. CONFIDENTIAL
DAY 4 – PROTOTYPE

63. CONFIDENTIAL
DAY 5 –TESTWITH REAL PEOPLE

64. CONFIDENTIAL64
EXPLORE AND CO-CREATE
WITH USERS
DESIGN & PROTOTYPING TEST & VALIDATION
INNOVATION MANAGEMENT
KEY SUCCESS FACTOR 2: CUSTOMER-ORIENTATIONWITH ‘FIXED’
INNOVATION MANAGEMENT APPROACH & ACTIVE BUS DEV

65. LIVING LAB PROJECT
LIVING LAB
ACTIVITIES
LIVING LAB
PLATFORM

66. CONFIDENTIAL
AT IMEC.LIVINGLABS WE DEVELOPTOOLS TO SUPPORT
THE EXPLORATION, DESIGN & PILOTING OF DIGITAL INNOVATIONS
INNOVATION
MANAGEMENT SUPPORT
REAL-TIME &
REAL-LIFE TESTING
MANAGE & ENGAGE
USER PANELS
INNOVATRIX EXPERIENCE KIT PANEL KIT

67. CONFIDENTIAL
INNOVATRIX – HELPS ENTREPRENEURS AND BUSNESSES TO DEVELOP NEW
PRODUCTS AND/OR SERVICES
[EVALUATE]
Evaluate key moments and track
progress
[MAP &TEST]
Map (in)validated assumptions
to keep thrack of your progress

68. CONFIDENTIAL
EXPERIENCE KIT – SUPPORTS USER-CENTERED REAL-TIME & REAL-LIFE TESTING
Real-time user experience & behaviors
REAL-TIME
USER EXPERIENCE
& USER BEHAVIOUR
REAL-TIME
ENVIRONMENTAL &
CONTEXT LOGGING
PROGRAMMABLE
RULE ENGINE
TEMPORAL
PHYSICAL
SOCIAL
TECHNICAL
TASK

69. CONFIDENTIAL
PANEL KIT – MANAGE & ENGAGE USER PANELS

70. CONFIDENTIAL
KEY SUCCESS FACTOR 3: INNOVATION SUPPORT TOOLS
70
AT IMEC.LIVINGLABS WE DEVELOPTOOLS TO SUPPORT
THE EXPLORATION, DESIGN & PILOTING OF DIGITAL INNOVATIONS
INNOVATION
MANAGEMENT SUPPORT
REAL-TIME &
REAL-LIFE TESTING
MANAGE & ENGAGE
USER PANELS
INNOVATRIX EXPERIENCE KIT PANEL KIT

71. CONCLUSION

72. CONFIDENTIAL
Who are my innovation partners?
What are my innovation assets & resources?
LIVING LAB
PROJECT:
INNOVATION
MANAGEMENT
PROCESS
LIVING LAB
RESEARCH
ACTIVITIES
LIVING LAB
PLATFORM
Who are my customers?
What kind of projects solve the needs of our customers?
How do I generate knowledge?
How do I co-create with users & stakeholders?
KEY QUESTIONS
Key success factor 1: lean, multi-disciplinary organization with customer-focus & dedicated
user panel
Key success factor 2: customer-orientation with ‘fixed’ innovation management approach &
active bus dev
Key success factor 3: innovation support tools

73. CONFIDENTIAL
LIVING LAB PROJECT
LIVING LAB
ACTIVITIES
LIVING LAB
PLATFORM
RECAP - ALIGNMENT & INFLUENCE ON THREE LEVELS
Schuurman, 2015
https://biblio.ugent.be/publication/5931264/file/5931265.pdf

74. CONFIDENTIAL
MAP & REPORT PROJECTS
TEST ASSUMPTIONS
MAPYOUR CUSTOMER(S)
RECAP - TOWARDS A LIVING LAB BUSINESS MODEL
GOAL FOCUS COHERENCEDIFFERENTIATE

75. CONFIDENTIAL
FURTHER READING...
▪ Innovatrix: https://timreview.ca/article/1225
▪ Testing: https://timreview.ca/article/1204
▪ Living Labs & Lean-Startup: https://timreview.ca/article/1201
▪ Living Lab methodology: https://timreview.ca/article/956
▪ https://biblio.ugent.be/publication/5931264/file/5931265.pdf
75

76. Dimitri Schuurman
Team Lead Business & User Research imec.livinglabs
• Started working on Flemish ICT Living Labs in 2005
• Initiated entrepreneurial Living Lab Services programme at iMinds/imec
• Supervised over 100 Living Lab projects
• Research expert at ENoLL & leader of ‘Living Labs’ SIG at ISPIM
• PhD on Open & User Innovation in Living Labs:
https://biblio.ugent.be/publication/5931264/file/5931265.pdf
@DimiSchuurman
Dimitri.Schuurman@imec.be

77. Questions?
1/ questions from the chat are introduced by moderators
2/ questions from the audience?

78. Thank you!
The next webinars in the series:
XXX NEXT WEBINAR DETAILS XXX
www.bit,ly/LLmaterials : sign-up for future webinars