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Gaborone, May 10th 2011
                          Pre-IST Africa Living Lab workshop

AMSTERDAM SMART CITY IS MEDEGEFINANCIERD MET STEUN
VAN HET EUROPEES FONDS VOOR REGIONALE ONTWIKKELING
             VAN DE EUROPESE COMMISSIE
Amsterdam




            5
            5
City in Energy




                 AMSTERDAM SMART CITY
                               6
City in Activity




                   AMSTERDAM SMART CITY
                                 7
Amsterdam Smart City
 Amsterdam Smart City


Amsterdam Smart City is a unique collaboration between the inhabitants of
Amsterdam, businesses and governments in order to illustrate how energy can
be saved, now and in the future


     Collective effort       Tech push / demand pull         Economic viability




                                                                                        2


                                                                 AMSTERDAM SMART CITY
                                                                               8
Solution Focus Areas
  Solution – Focus Areas
ASC reduces emissions by focusing on Sustainable Living, Working, Transport and
Municipality enabled by Smart Grid technology
 Project Initiation
  The city of Amsterdam and grid operator Alliander have designed and initiated a program to support the
  climate and social-economical goals

 CO2 emission Amsterdam                       Focus areas ASC
                                                                                                Amsterdam Smart City
      Traffic and transport                     Innovative Partnerships   Behavioral Change     (ASC) focuses on four
      Companies                                                                                 areas that correspond with
      Households                                                                                the largest sources of
                      6.348
                                              Sustainable Sustainable Sustainable Sustainable
                                                                                                CO2 emission in the city
            4.940
                       25%                      Living     Working      Mobility    Public      The municipality is treated
                                                                                    Space
  4.142                                                                                         separately because its
            33%                                                                                 large potential and the
   34%                 40%            - 40%
                                                                                                ambitious climate goals
                              2.485
   30%
            33%                                                                                 All four focus areas are
                                                                                                enabled by smart grids
                       35%
   37%      34%                                                                                 and smart meters
                                                       Smart Grid technology: enabler
  1990      2006      2025    2025
                      est.    goal
 CO2 emission in kton/yr
                                                                                                        AMSTERDAM SMART CITY 8
                                                                                                                      9
AMSTERDAM SMART CITY
              10
Key Challenge 1: Multiple Stakeholders




    Elderly Homes                                     Data
 Industry
                       Car Manufacturing          Retail
                    Knowledge


                                                   Logistics
                            Culture           Government
  Entrepreneurs
                         Housing
                    International collaboration
                         Agencies
                                          Education
                                                               Energy
    Communicatio           Water
    ns                     Finance
                                                                AMSTERDAM SMART CITY
                                                                              11
Partners Amsterdam Smart City
                         Founding Partners




City of Amsterdam       Utilities & Infrastructure     Universities & Knowledge institutions




Techno starters         Living , Offices & Buildings   Network platforms




Consultancy             Technology & Communications    Various
Statement: Developing Smart Cities is an Art




                                               AMSTERDAM SMART CITY
                                                             13
Start with a fixed roadmap… or




                                 AMSTERDAM SMART CITY 14
Key Challenge 2: How to involve users?




                                         AMSTERDAM SMART CITY 15
Statement: It is more than Awareness


NOT

                    Awareness                                               Act




MORE LIKE

                                    Willingess to                      Willingness to
            Start      Awareness                            Options                               Act
                                         Change                       Act on Options

                          Insight                   CO2                   Effort
                          Sense of Urge             Euro’s                Benefits
                          Knowledge                 Autonomy              Incentives
                                                    Convenience           Regulations




                                                                                        AMSTERDAM SMART CITY
                                                                                                      16
Key Challenge 3: Find the proper Business Case


            Statement:
            The Value Case is
            tremendous!

            .   But some will loose some and some will gain a lot
 Effort




                                                Impact
                                                               AMSTERDAM SMART CITY
                                                                             17
Overview of projects

The City of Amsterdam, its inhabitants and business are involved in the
following projects (more to follow)



    Sustainable Living                    Sustainable Mobility
    •  West Orange                        •  Ship to Grid
    •  Geuzenveld                         •  “Moet je Watt”
    •  E-management in Haarlem
    •  “Onze Energie”


                                          Sustainable Public Space
 •  Sustainable Working
    •  ITO Tower                          •  Climate Street
    •  Monumental Buildings               •  Smart Schools
    •  Employee Contest                   •  ZonSpot
                                          •  Smart Swimming     AMSTERDAM SMART CITY 18
Sustainable Public Space: Climate Street
The Climate Street pilot is a holistic concept for urban shopping streets, targeting all
aspects: hardware in the public space, logistics in the street and the interiors of shop/bar/
restaurants
                                             Project description
                                            •    Initiated by 140 SME’s
                                            •    46 ambassadors
                                            •    Focus on energy saving & behavior
                                            •    Collective effort & individual approach combined
                                             Initiatives
                                            •    Centralized logistics
                                            •    Sustainable waste collection
                                            •    Dimming public lighting
                                            •    Sustainable street furniture
                                            •    Energy scans
                                            •    Smart meter & Energy feedback displays
                                            •    Smart plugs
                                             Results
                                            •    Baseline measurement CO2 and NO2
                                            •    > 50% sustainable waste collection
                                            •    First entrepreneurs provided with smart plugs
                                            •    Clustered delivery by electrical truck
                                            •    Dimming street lighting: 10% energy saving
                                            •    40 smart meters & 23 energy displays enrolled
                                            •    38 energy scans & personal feedback
                                            •    Awareness program
Sustainable Living: West Orange
 In the West Orange project, 500 in-home energy-feedback displays will be connected to a
 smart meter and control of the central heating

                                               Energy Management Test (Display)
                                              •  Direct meaningful feedback
                                              •  Consumers ‘target themselves’ (previous year
                                                 as baseline)
                                              •  Stand alone, wireless touch screen, connected
                                                 to internet & smart meter


                                               Outcome - factual
                                              •  Expected average savings: power 9% & gas
                                                 14%

                                               Outcome - behavioral
                                              •  More efficient use of household devices
                                              •  Switching off & lowering heating
                                              •  Substitution of household devices
This Means a new approach




                            AMSTERDAM SMART CITY
                                          21
Smart Work Centers


From 1 to 99 locations in the Netherlands
From Proof of Concept to Network




         Massive personal car travels
     substituted through the chain of SWCs
Results




          AMSTERDAM SMART CITY
                        23
Context




          AMSTERDAM SMART CITY
                        24
Opportunities & Challenges for a Smart City




        Opportunities                         Challenges

  •  Attractiveness of the City       •  Resources & Financing

  •  Increase Quality of Life         •  Stakeholder management
  •  Creation of sustainable
    region: Economic benefits         •  Standardisation

  •  Scale to act and implement       •  The right customer
  •  Lower costs of Maintenance          approach
  •  Global Growth
                                      •  Cooperation takes time



                                                              AMSTERDAM SMART CITY 25
So what did we do?

     Collaboration   Innovation     Proof of Concept <CO2        >€


                                                Living

                                                Work

                                               Mobility

                                             Public Space

                                                Data

                                          Energygeneration




                                  Learning
                                                          AMSTERDAM SMART CITY
                                                                        26
Vernieuwde site   Visit: www.amsterdamsmartcity.com

Tekst




                                                      AMSTERDAM SMART CITY 27
                                                           AMSTERDAM SMART CITY 27
Smarter Energy Usage & CO2 reduction

Government, Businesses & Inhabitants

Obtain Experience & Share Knowledge

      Metropolitan Area of Amsterdam

                Start small, scale fast

                                          28

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Smart City Amsterdam Daan Velthauzs AIM

  • 1. Gaborone, May 10th 2011 Pre-IST Africa Living Lab workshop AMSTERDAM SMART CITY IS MEDEGEFINANCIERD MET STEUN VAN HET EUROPEES FONDS VOOR REGIONALE ONTWIKKELING VAN DE EUROPESE COMMISSIE
  • 2.
  • 3.
  • 4.
  • 5. Amsterdam 5 5
  • 6. City in Energy AMSTERDAM SMART CITY 6
  • 7. City in Activity AMSTERDAM SMART CITY 7
  • 8. Amsterdam Smart City Amsterdam Smart City Amsterdam Smart City is a unique collaboration between the inhabitants of Amsterdam, businesses and governments in order to illustrate how energy can be saved, now and in the future Collective effort Tech push / demand pull Economic viability 2 AMSTERDAM SMART CITY 8
  • 9. Solution Focus Areas Solution – Focus Areas ASC reduces emissions by focusing on Sustainable Living, Working, Transport and Municipality enabled by Smart Grid technology Project Initiation The city of Amsterdam and grid operator Alliander have designed and initiated a program to support the climate and social-economical goals CO2 emission Amsterdam Focus areas ASC Amsterdam Smart City Traffic and transport Innovative Partnerships Behavioral Change (ASC) focuses on four Companies areas that correspond with Households the largest sources of 6.348 Sustainable Sustainable Sustainable Sustainable CO2 emission in the city 4.940 25% Living Working Mobility Public The municipality is treated Space 4.142 separately because its 33% large potential and the 34% 40% - 40% ambitious climate goals 2.485 30% 33% All four focus areas are enabled by smart grids 35% 37% 34% and smart meters Smart Grid technology: enabler 1990 2006 2025 2025 est. goal CO2 emission in kton/yr AMSTERDAM SMART CITY 8 9
  • 11. Key Challenge 1: Multiple Stakeholders Elderly Homes Data Industry Car Manufacturing Retail Knowledge Logistics Culture Government Entrepreneurs Housing International collaboration Agencies Education Energy Communicatio Water ns Finance AMSTERDAM SMART CITY 11
  • 12. Partners Amsterdam Smart City Founding Partners City of Amsterdam Utilities & Infrastructure Universities & Knowledge institutions Techno starters Living , Offices & Buildings Network platforms Consultancy Technology & Communications Various
  • 13. Statement: Developing Smart Cities is an Art AMSTERDAM SMART CITY 13
  • 14. Start with a fixed roadmap… or AMSTERDAM SMART CITY 14
  • 15. Key Challenge 2: How to involve users? AMSTERDAM SMART CITY 15
  • 16. Statement: It is more than Awareness NOT Awareness Act MORE LIKE Willingess to Willingness to Start Awareness Options Act Change Act on Options Insight CO2 Effort Sense of Urge Euro’s Benefits Knowledge Autonomy Incentives Convenience Regulations AMSTERDAM SMART CITY 16
  • 17. Key Challenge 3: Find the proper Business Case Statement: The Value Case is tremendous! . But some will loose some and some will gain a lot Effort Impact AMSTERDAM SMART CITY 17
  • 18. Overview of projects The City of Amsterdam, its inhabitants and business are involved in the following projects (more to follow) Sustainable Living Sustainable Mobility •  West Orange •  Ship to Grid •  Geuzenveld •  “Moet je Watt” •  E-management in Haarlem •  “Onze Energie” Sustainable Public Space •  Sustainable Working •  ITO Tower •  Climate Street •  Monumental Buildings •  Smart Schools •  Employee Contest •  ZonSpot •  Smart Swimming AMSTERDAM SMART CITY 18
  • 19. Sustainable Public Space: Climate Street The Climate Street pilot is a holistic concept for urban shopping streets, targeting all aspects: hardware in the public space, logistics in the street and the interiors of shop/bar/ restaurants Project description •  Initiated by 140 SME’s •  46 ambassadors •  Focus on energy saving & behavior •  Collective effort & individual approach combined Initiatives •  Centralized logistics •  Sustainable waste collection •  Dimming public lighting •  Sustainable street furniture •  Energy scans •  Smart meter & Energy feedback displays •  Smart plugs Results •  Baseline measurement CO2 and NO2 •  > 50% sustainable waste collection •  First entrepreneurs provided with smart plugs •  Clustered delivery by electrical truck •  Dimming street lighting: 10% energy saving •  40 smart meters & 23 energy displays enrolled •  38 energy scans & personal feedback •  Awareness program
  • 20. Sustainable Living: West Orange In the West Orange project, 500 in-home energy-feedback displays will be connected to a smart meter and control of the central heating Energy Management Test (Display) •  Direct meaningful feedback •  Consumers ‘target themselves’ (previous year as baseline) •  Stand alone, wireless touch screen, connected to internet & smart meter Outcome - factual •  Expected average savings: power 9% & gas 14% Outcome - behavioral •  More efficient use of household devices •  Switching off & lowering heating •  Substitution of household devices
  • 21. This Means a new approach AMSTERDAM SMART CITY 21
  • 22. Smart Work Centers From 1 to 99 locations in the Netherlands From Proof of Concept to Network Massive personal car travels substituted through the chain of SWCs
  • 23. Results AMSTERDAM SMART CITY 23
  • 24. Context AMSTERDAM SMART CITY 24
  • 25. Opportunities & Challenges for a Smart City Opportunities Challenges •  Attractiveness of the City •  Resources & Financing •  Increase Quality of Life •  Stakeholder management •  Creation of sustainable region: Economic benefits •  Standardisation •  Scale to act and implement •  The right customer •  Lower costs of Maintenance approach •  Global Growth •  Cooperation takes time AMSTERDAM SMART CITY 25
  • 26. So what did we do? Collaboration Innovation Proof of Concept <CO2 >€ Living Work Mobility Public Space Data Energygeneration Learning AMSTERDAM SMART CITY 26
  • 27. Vernieuwde site Visit: www.amsterdamsmartcity.com Tekst AMSTERDAM SMART CITY 27 AMSTERDAM SMART CITY 27
  • 28. Smarter Energy Usage & CO2 reduction Government, Businesses & Inhabitants Obtain Experience & Share Knowledge Metropolitan Area of Amsterdam Start small, scale fast 28