IDC’s Helena Schwenk joins OpenText to discuss how big data can help overcome the barriers faced by Executives aiming to redefine their businesses to compete in the Digital Economy. The era of self-service analysis has exposed data to more people within a business, but this in itself creates challenges for IT, who retain responsibility for the health and hygiene of data, as well as security. View the webinar here: http://ow.ly/bImR307Ptue

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Agenda
 Introduction
 What’s Driving The Digital Economy?
 Helena Schwenk, IDC
 Data at the Heart of Digital Transformation
 Market Trends & Business Priorities
 Evolving your Big Data Maturity
 Mark Gamble, OpenText
 Big Data in the Digital Economy
 Voice of the Customer
 Q&A

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Half a century ago, the life expectancy of a firm in
the Fortune 500 was around 75 years. Now it’s less
than 15 years and declining even further.
- Steve Denning, (writing for Forbes in 2011)

4. OpenText Confidential. ©2016 All Rights Reserved. 4
Companies that are adapting to a digital world are
26% more profitable than their industry peers.
MIT Sloan Research, 2012

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Mastering the Digital Economy
EXPLODING DATA
VOLUME GROWTH
Growth outstripping current
solutions
CUSTOMER
CENTRICITY
Understanding customers is the
foundation for future success
24 x 7 CUSTOMER
EXPECTATION
Digital natives don’t have an “off
“button
ACCELERATION OF
REGULATORY & STATUTORY
CHANGE
Current tools not meeting demand
NEW ENTRANTS
New customer demands creating new
opportunities
PRESSURE
FOR
CHANGE

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EIM
OpenText Enterprise Information
Management (EIM) Platform OpenText Confidential. ©2016 All Rights Reserved. 6

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Provides powerful analytics,
reporting, and data visualization
technology that organizations
need to build high-scale, data-
driven applications that help drive
better insights for better
decisions.
Analytics Suite
OpenText Confidential. ©2016 All Rights Reserved. 7

8. Mastering the Digital Economy through
Big Data and Customer Insight
Helena Schwenk
Research Manager, Big Data & Analytics

9. o Data at the Heart of Digital
Transformation
o Market Trends & Business
Priorities
o Evolving your Big Data
Maturity
9© IDC Visit us at IDC.com and follow us on Twitter: @IDC

10. 10
‘Up to half the world's
banks may lose out
and disappear due to
failure to keep pace
with digital disruption’
‘The huge stores of information
about customers is a crucial
competitive edge, and if
banking can convert that
information into knowledge,
they can use it to offer
customers goods and services
that better meet their needs’
BBVA chairman and CEO Francisco Gonzalez

11. 1
1
89%
11%
Yes
No
Source: IDC European DX FutureScape 2016; IDC European DX Survey 2016; n=308
Is digital transformation a key part of the
corporate strategy of your organization?
Information stands at the
heart of Digital
Transformation

12. Create new
business and
customer
experiences
and behaviors
Improve
organizational
performance
Create greater
customer
accessibility
Improve
operational
efficiencies
12
In this Digital Economy…

13. 13
The 3rd Platform Enables Digital Transformation

14. 1
4
Chief Marketing
Technologist
Chief Digital Strategist
Digital Transformation
Executive
Chief Data Scientist
Chief Digital Officer
Chief Revenue
Officer
Chief Customer
Success
Chief of Digital
Commerce
Chief Digital Media Officer
Data Science
Officer
A New Paradigm that Brings New Roles

15. o Data at the Heart of Digital
Transformation
o Market Trends & Business
Priorities
o Evolving your Big Data
Maturity
15© IDC Visit us at IDC.com and follow us on Twitter: @IDC

16. An Explosion of Data Making New
Things Possible
© IDC Visit us at IDC.com and follow us on Twitter: @IDC 16
Source: IDC

17. Journey to the Cloud Gathers Pace
17
Cloud
Platform
Speed
to
Market
Flexibility
Economic
Model
Costs
Mobile
Access
11%
25%
2013 2016
Proportion of Companies Using or Testing
a Big Data Cloud Solution
Source: IDC West European Software User Surveys, 2013, 2016
Through 2020, spending on
cloud-based Big Data & Analytics
technology will grow 4.5x faster
than spending for on-premises
solutions.

18. © IDC Visit us at IDC.com and follow us on Twitter: @IDC 18
Rising Interest in Intelligent Technologies
“The Traffic’s
bad, would you
like me to bring
your taxi
forward 10
minutes?”
The cognitive travel platform
By 2020, 50% of all
business analytics
software will include
prescriptive analytics
built on cognitive
computing functionality

19. The New Industrial Revolution: from
Products to Services
© IDC Visit us at IDC.com and follow us on Twitter: @IDC 19
By 2018, European Enterprises
with Digital Transformation
Strategies Will Expand External
Data Sources by at Least 3- to 5-
Fold and Data Delivery to the
Market by 80-Fold or More
Source: IDC

20. Most Popular Big Data Focus Areas
© IDC Visit us at IDC.com and follow us on Twitter: @IDC 20
What is/are the goals for your current and planned big data activity/activities?
N = 908 Source: IDC 2016
 For IT it’s about efficiency
gains
 Business attention is
focused on intelligence
layer
 30% have plans to use
cognitive technology
within 2 years
35%
36%
39%
40%
41%
30% 32% 34% 36% 38% 40% 42%
Reduce IT system costs
Improve business
process operations
Risk reduction
Improve IT systems
operation
Improve customer
engagement

21. Only 24% of UK
organizations completely
agree that their data is
high quality enough to
support decision-making
© IDC Visit us at IDC.com and follow us on Twitter: @IDC 21
Source: IDC Custom Research Oct 2014-May
2015
But…

22. o Data at the Heart of Digital
Transformation
o Market Trends & Business
Priorities
o Evolving your Big Data
Maturity
22© IDC Visit us at IDC.com and follow us on Twitter: @IDC

23. Ad Hoc
Experimental
Siloed proof-of-
concept or pilot
projects, undefined
processes, lack of
resources, and
individual effort
Managed
Measured
Project, process and
program performance
measurement
influences investment
decisions. Standards
start to emerge
Opportunistic
Accepted
Defined
requirements,
Unbudgeted
funding, Project
management &
resource allocation
inefficient
Repeatable
Intentional
Recurring projects,
budgeted and funded
program
management, and
documented strategy
and processes with
stakeholder buy-in
Optimized
Operationalized
Big Data approaches
become
operationalized
across with a focus
on process
improvement and
value realization
.
Source: IDC Custom Research, 2014
23
0%1%
63%
34%
2%
Evolving Big Data Maturity

24. Note each dot represents one of the 531 organizationsinterviewed and there is some level of overlap)
Low
Low
High
High
 Big Data Innovators
Source: IDC Europe Big Data Custom Research
Identifying the Big Data Innovators
24 24

25. Key Traits of Big Data/Analytics Innovators
1. Big Data/Analytics Innovators Relate
Analytics to Business Goals
2. Big Data/Analytics Innovators are
Results Focused
3. Big Data Innovators Have Continued
Executive Buy-In
© IDC Visit us at IDC.com and follow us on Twitter: @IDC 25

26. Big Data Innovators
Advanced Analytics
Advanced Analytics
adoption is accelerating
Source: IDC Europe Big Data Custom Research, n=531
26

27. Big Data Innovators
New Data Management Technologies
Data Management
Architectures are
fundamentally changing
Source: IDC Europe Big Data Custom Research, n=531
27

28. Big Data Innovators
Information Strategy
Managing information
effectively is a
foundational element for
DX initiatives
28

29. © IDC Visit us at IDC.com and follow us on Twitter: @IDC 29
Effective
culture &
governance
breeds success
Be prepared
Essential Guidance
Cooperation &
coordination is
key

30. © IDC Visit us at IDC.com and follow us on Twitter: @IDC 30

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Inventing effective organizations for the digital
economy is the grand challenge for our time, and
the companies that are already adapting are
leading the way.
Lindsey Anderson and Irving Wladawsky-Berger, Harvard Business Review 2016

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