Content Marketing for Online Advertisers
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Large brands are moving more of their online dollars to a content marketing approach since it greatly outperforms display advertising. View the content marketing presentation to learn how your brand can benefit from this innovative approach in advertising.
![Content MarketingDisplay Advertising Returns Diminishing 2. Ad Blockers are a Growing Problem 1. Visitors Ignore Ads Eyeball tracking Studies, 100% Focus on Content AdBlocker OFF AdBlocker ON 3. Higher Performance on Content side of Page Traditional barriers ,[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Content Marketing for Online Advertisers
- 1. Content MarketingA Higher Performing Approach
- 3. Sponsors have to provide compelling content & tools
- 6. Real-time A/B tests, optimization increases CTRs
- 9. Content MarketingOView | SaaS to Manage Content Sponsorships Sponsor manages interactive content and tools to promote engagement OView Service Provides: Content on Partner’s Site Sponsor has full visibility and control – without costly IT overhead Double digit CTRs <1%
- 10. Content MarketingCompanies are at Different Levels of Maturity Return on Ad Spend (ROAS)
- 11. Content MarketingProcess Change| In-market Changes Display Ad/Content Sponsorship Process Repeat Next Time At or above Expected Orders? Wait to See Orders Run Campaign Change Something Next Time No visibility into visitor interactions on Publisher pages Below Embedded Sponsorship Process Multi-version A/B Run 2 or 3 versions simultaneously, shift to best after 1-2 hours Continuous Learning Analyze interaction data to determine hypotheses for performance changes for next run Run Campaign Single-version A/B Run 1 version and swap out if not performing in 1 hour Near real-time visibility into visitor interactions on Publisher pages
- 13. Integrate analytics, testing, targeting
- 15. Design
- 16. Analytics
- 17. Testing
Editor's Notes
- OView provides a robust service that eliminates many of the barriers that have existed, enabling delivery of content sponsorship that with compelling results:Oview Service:1. Embed Code on Partner Site <script type="text/javascript“ src= "http://apps.oview.com/service.php/ portal?clientId=X"></script> 2. Manage Experience to maximize partner relationshipComplete visibility - full web analytics, A/B testingIn-market changes - content, applications, layout, etc.Track conversion funnels - x-domains to your conv. sites3. Centrally Manage CampaignsContent management – all distributed content and applicationsChannel management – unique style sheets, campaigns by partnerInteractive Content (Test AppView term)An AppView is a single or collection of interactive applications that serve a variety of content which promote engagement and increase conversions. General Features: Simple partner implementation through a single line of JavaScript.AppView is monitored to improve the performance Updates can be made to experience without redeployment of code by the partner.The partner retains control of all other page elements.The design of the elements are customized to fit the partners look and feel requirements. NOTE: Depending on discussion/participant, may quickly jump to live link to see more of the content…Otherwise go to next slide for overview of existing CASE Study
- I’d like to try and use this slide to just reinforce the better return on ad spend using this service, regardless of where you are on the maturity curve. However, with more sophisticated implementations the return could increase dramatically.