26 ideas to improve your Facebook ads -- We recently announced the availability of our award-winning Open Signals platform, and the interest has been phenomenal. To help you understand just how powerful Open Signals can be for your Facebook campaigns, we’ve put together an Idea Book with 26 different potential uses for Open Signals. With Open Signals, you can: • Synchronize TV and Facebook ads • Trigger different ads based on the weather • Show inventory-based ads that update automatically based on what’s in stock

1. 26 Ideas
For Real-Time
Facebook Ads

2. Fact: Facebook activity does
not happen in a vacuum.
Signals and indicators from the outside world –
such as inventory, traffic, TV ads, even the
weather outside - can have a profound effect on
consumer behavior inside of Facebook.

3. If you AREN’T designing
Facebook campaigns with
these signals in mind…

4. …you’re missing out on
a HUGE opportunity!

5. Optimal’s Open Signals lets
you link any outside data
feed with your Facebook ad
campaigns.
 Inventory
 Traffic
 TV commercials
 Coupon redemptions
 Weather
 Trending topics

6. Can’t wait to learn more
about Open Signals? Click
the orange button and we’ll
contact you shortly.

7. Ok! Ready to see some
examples of real-time
Facebook ads you can
run with Open Signals?

8. Ecommerce

9. Increase website
traffic.
If website traffic drops more than
5 percent below its daily average,
drive more visits by showing ads to
a targeted audience on Facebook.

10. Shopping cart
abandonment.
If a customer abandons their
shopping cart on your website,
retarget them immediately with
ads on Facebook Exchange.

11. Inventory-based
promotions.
If a specific product goes on sale,
generates positive margins, and
you have more than 50 in stock,
show Facebook ads.

12. Retail

13. Quickly move
surplus product.
You sell a lot of products with
short shelf lives. Whenever you
have a surplus, trigger a Facebook
ad with a discount to sell it quickly.

14. Get more in-store
foot traffic.
If in-store foot traffic drops below
average, show geo-targeted ads to
everyone on Facebook within a 10mile radius.

15. Get ahead of the
competition.
Whenever your competitor runs a
huge sale, trigger a price-match
guarantee ad on Facebook. Set it
to deactivate when the sale ends.

16. Travel

17. Fill up your empty
hotel rooms.
Whenever you have a last-minute
hotel room cancellation, trigger a
Facebook ad immediately to
advertise the vacancy.

18. Take advantage of
airfare sales.
If flights to the Caribbean drop
below $300, advertise a beach
vacation package to all your
Facebook fans and customers.

19. Demonstrate your
reliability.
Whenever your competitors planes
are delayed, trigger Facebook ads
within a 25-mile radius of that
airport to advertise your own
stellar reliability.

20. Mobile

21. Increase mobile
app downloads.
Whenever downloads of your
mobile app drop below average,
activate a Facebook mobile app
download campaign.

22. Keep mobile app
users engaged.
If a user hasn’t logged into your
app for more than five days,
encourage them to log back in
with a Facebook mobile app
engagement ad.

23. Trigger or pause
ads via SMS.
The CEO emails you - you need to
pause an active Facebook
campaign ASAP! Text “Pause” to a
pre-determined number to
instantly pause your ads.

24. Trending Conversations

25. Support the
winning team.
It’s Ohio vs. Oregon, and Ohio
scores a touchdown! Celebrate
the win by triggering Facebook
ads for Ohio jerseys (excluding
Oregon fans, of course).

26. Respond to
transit delays.
Public transit is delayed (again!).
Activate Facebook ads to promote
your ride-sharing service within 5
miles of the delay.

27. Stop the flu
before it starts.
For all metro areas where flu
rates are on the rise, show
Facebook ads to encourage the
public to get vaccinated.

28. Take advantage
of pop culture.
A popular singer endorses a
product you sell. As long as
Facebook’s PTAT (people talking
about this) stays high, show ads
for that product.

29. Television

30. Zero in on the
right audience.
If a TV show is popular in certain
regions, show geo-targeted
Facebook ads for a similar show
during the commercial breaks.

31. Vanquish your
competition.
Every time your competitors’ ads
show on TV, trigger your ads to
appear on Facebook in the same
regions, at the same time.

32. Be multi-channel
in real-time.
You’re promoting a new movie.
Synchronize your ad campaigns
so that the movie trailer appears
on Facebook within two seconds
of airing on TV.

33. Financial Services

34. Stay tuned to the
markets.
If stocks are going up, advertise a
free online trading account. If
they’re going down, advertise a
fixed rate CD account.

35. Change with the
weather.
If odds of hazardous weather are
high in any of 40,000 targeted
metro areas, show Facebook ads
for homeowners insurance.

36. Know when to
buy or sell.
If the price of gold is going up,
show ads that urge consumers to
sell their unwanted jewelry. If it’s
going down, advertise low prices
on gold coins.

37. Give customers
peace of mind.
If car thefts are on the rise in any
of 50 major US cities, trigger geotargeted Facebook ads for car
insurance with comprehensive
auto theft coverage.

38. Other Real-Time Signals

39. Be a customer
service rockstar.
If call center volume is unusually
high, trigger Facebook ads to your
customers that direct them to
your online support page.

40. Sell out a music
show.
When the number of available
tickets to a music show dips
below 50, show last-chance ads.
Stop the ads as soon as the last
ticket sells.

41. Do your civic
duty.
It’s election day! If voter turnout
in your district is lower than
projected, show ads reminding
citizens to get out and vote.

42. Ready to learn how Open
Signals can help you
integrate real-time signals
into Facebook ads?

43. Thanks!
Questions? Email sales@optimalsocial.com.
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