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HOSPITALS IN SOCIAL MEDIA

2. Via Christi Health
This actionable response quickly improved the patient’s experience.

3. Mayo Clinic
Their “Know Your Numbers” social media campaign intends to educate the community and
encourage user interaction through a video submission contest.

4. Sparrow Health System
Engaging pictures and heart-warming stories are excellent ways to
encourage interaction!

5. Trinity Health
Reach out to other organizations with similar interests. Even if the conversation has
already taken place, go ahead and make it public. You will potentially trade fans!

6. Spectrum Health
Clever and persistent use of target keywords will reinforce your focus and goals.

7. Spectrum Health
You can never have enough pictures and heart-warming stories!

8. Dartmouth-Hitchcock
Laughter is the best medicine. Don’t be afraid to use tasteful humor!

9. Minneapolis VA Health Care System
Make it a point to personalize your entity. Your fans and followers want
a personal connection with you.

10. Children’s Hospital of Eastern Ontario
Ask your fans questions. This simple post encouraged interaction, a public
testimonial, and a sincere morale boost for their staff!

11. John Stoddard Cancer Center
Educate your followers! Let your fans know you are current and care about their
well-being.

12. Jump-start your social media
strategy with Optima!
www.optimaworldwide.com
913-735-6586
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