Opticon 2017 Experiment, Roll Out, and Launch

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Optimizely

Experiment, Roll Out, and Launch with Full Stack

Technology

opticon2017
Feature Management in Optimizely

opticon2017
Innovation in the physical world can take decades

opticon2017
At any given point in time, there isn't just one version
of Facebook running, there are probably 10,000.
Mark Zuckerberg
“
“

9,800Google search experiments in 2016
www.google.com/search/howsearchworks/

1,653Google search launches in 2016
www.google.com/search/howsearchworks/

opticon2017opticon2017
Experimentation-Driven
Product Development

LAUNCHBUILD
DESIGN
PRAY
EXPERIMENT
ITERATE

DESIGN BUILD EXPERIMENT ITERATE
LAUNCH
PRAY

opticon2017
FEATURE FLAGS
Deploy quickly
and safely
EXPERIMENTATION
Prove the impact of
product development

opticon2017
TARGETING &
ROLLOUTS
Determine who has
access to which
experience
FEATURE FLAGS
Deploy quickly
and safely
EXPERIMENTATION
Prove the impact of
product development

opticon2017
TARGETING &
MANAGEMENT
Determine who
has access to
TARGETING &
ROLLOUTS
Determine who has
access to which
experience
FEATURE FLAGS
Deploy with
safeguards
EXPERIMENTATION
Prove the impact of
product development
Feature Management

DEVELOP DEPLOY FLAG
EXPERIMENT
ROLLOUT
LAUNCH
ITERATE

opticon2017
How many experiments do you run per year?
How many changes do you launch per year?

opticon2017
Your Product
Roadmap is your
Experiment Roadmap

opticon2017
Q&A
Jamie Connolly
jamie@optimizely.com
Robin Pam
robin.pam@optimizely.com

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Opticon 2017 Experiment, Roll Out, and Launch

1. opticon2017 Experiment, Roll Out, and Launch with Full Stack Jamie Connolly Product Manager Optimizely Robin Pam Sr. Product Marketing Manager Optimizely

2. opticon2017 Feature Management in Optimizely

3. opticon2017 1880s 1930s 1980s

4. opticon2017 Innovation in the physical world can take decades

5. opticon2017

6. opticon2017 3 YEARS LATER

7. opticon2017

8. opticon2017 Innovation by the hour

9. opticon2017 At any given point in time, there isn't just one version of Facebook running, there are probably 10,000. Mark Zuckerberg “ “

10.

11. A B

12. A B

13.

14. 9,800Google search experiments in 2016 www.google.com/search/howsearchworks/

15. 1,653Google search launches in 2016 www.google.com/search/howsearchworks/

16. opticon2017opticon2017 Experimentation-Driven Product Development

17. LAUNCHBUILD DESIGN PRAY EXPERIMENT ITERATE

18. LAUNCH BUILD DESIGN PRAY EXPERIMENT ITERATE

19. LAUNCH BUILDDESIGN PRAY EXPERIMENT ITERATE

20. LAUNCHBUILDDESIGN PRAY EXPERIMENT ITERATE

21. LAUNCHBUILDDESIGN PRAY EXPERIMENT ITERATE

22. DESIGN BUILD EXPERIMENT ITERATE LAUNCH PRAY

23. opticon2017

24. opticon2017

25. opticon2017 FEATURE FLAGS Deploy quickly and safely EXPERIMENTATION Prove the impact of product development

26. opticon2017 TARGETING & ROLLOUTS Determine who has access to which experience FEATURE FLAGS Deploy quickly and safely EXPERIMENTATION Prove the impact of product development

27. opticon2017 TARGETING & MANAGEMENT Determine who has access to TARGETING & ROLLOUTS Determine who has access to which experience FEATURE FLAGS Deploy with safeguards EXPERIMENTATION Prove the impact of product development Feature Management

28. DESIGN BUILD EXPERIMENT ITERATE LAUNCH PRAY

29. DEVELOP DEPLOY FLAG EXPERIMENT ROLLOUT LAUNCH ITERATE

30. opticon2017opticon2017 Demo

31. opticon2017 How many experiments do you run per year? How many changes do you launch per year?

32. opticon2017 Your Product Roadmap is your Experiment Roadmap

33. opticon2017 Q&A Jamie Connolly jamie@optimizely.com Robin Pam robin.pam@optimizely.com

34. opticon2017   THANK YOU