6. If you see a data puke, then you know
you’re looking at web reporting.
If you see words in English outlining
actions, then you are looking at web
data analysis.
Avinash Kaushik
Occam’s Razor
41. • Are millenials visiting our website?
What are they doing?
• How many of our visitors are local?
National? International?
• What times of day are people reading our blog?
More Q’s to Ask Your Audience Reports
64. Actions
1. Find the pages. Confirm
the rankings.
2. Improve the page by
adding detail, keywords,
video, internal linking, etc.
65. • Which email campaigns pull in the most visits?
• Which pull in visitors who dig deeper?
• Which sites have linked to us recently?
Are they sending us referral visitors?
More Q’s to Ask Your Acquisition Reports
112. • What hour of day, day of week or month of year are
visitors most likely to act?
• Are people buying right away?
More Q’s to Ask Your Conversion Reports
122. 1. No cookie? No data.
2. JavaScript Disabled? No data
3. Time on page? Or time on tab?
4. Same Device, Different User
5. Same User, Different Device
This can be a problem...