3. Your email device is ringing…
79% use their smartphone
for reading email… a higher
percentage than those who
use it for making calls.
source: Adobe – “2013 Digital Publishing Report: Retail Apps & Buying Habits
M
4. Good Morning, Email.
72% of people surveyed in
a MailChimp study read
their emails in bed.
source: MailChimp
M
5. #1 Channel for Opt-in Marketing
How do you want your permission-based
promotional messages?
Source: Exact Target 2012 Channel Preference Survey
6. #1 Channel for Sharing
How do you share content with friends & family?
Source: Exact Target 2012 Channel Preference Survey
8. “If you have more MONEY than
brains, you should focus on outbound
marketing.
If you have more BRAINS than money,
you should focus on inbound marketing.”
- Guy Kawasaki
23. Hi Andy,
One of the business owners from Goldman
Sachs program took your advice to use her
name in her 'from' email. As a result, her
open rate went from 20% to 39%.
People also responded to the email so it
helped with customer service and client
interaction.
Jason
25. “On the average, five times as many
people read the headline as read the
body copy. When you have written
your headline, you have spent eighty
cents out of your dollar.”
- David Ogilvy
26. BEST for open rates
1. Posts
2. Jobs
3. Survey
4. Week’s
5. E-newsletter
6. Issue
7. Digest
8. Bulletin
9. Edition
Source: HubSpot, Science of Email Marketing, February 2011
27. WORST for deliverability
1. Confirm
2. Features
3. Upgrade
4. Magic
5. Raffle
6. Rewards
7. Requested
8. Follow Up
9. Coupon
Source: HubSpot, Science of Email Marketing, February 2011
28. Tell, Don’t Sell
“…the best subject lines tell what’s inside
and the worst sell what’s inside”
Source: MailChimp Email Marketing Subject Line Comparison
29. Hot or cold, but never warm
Source: HubSpot, Science of Email Marketing, February 2011
43. Not Responsive…
but still mobile friendly
1. Content on the left
2. Buttons AND Links
3. Big text
4. Use “alt” tags and links
for images
Screens = 320 pixels wide
Fingers = 44 pixels wide
65. Bottom Line
“Send timely, targeted,
relevant, valuable emails
to people who asked for them.”
DJ Waldow
Waldow Social
Source: Internet Marketing for Smart People Radio