13. The best source of info on optical LANs.
We show IT buyers how to address tech and
business challenges, identify trends, reduce
expenses and improve user experiences
14.
15. Where digital marketers find practical advice
on content, analytics and web design
to get better results from their websites.
16. Where digital marketers find practical advice
on content, analytics and web design
to get better results from their websites.
17. Where digital marketers find practical advice
on content, analytics and web design
to get better results from their websites.
18. Where digital marketers find practical advice
on content, analytics and web design
to get better results from their websites.
19. Our content is where
[audience x] gets
[information y] that offers
[benefit z].
45. @crestodina #wineweb
Works in Search Works in Social
Answers questions Triggers emotion
Headlines with explicit benefits Headlines with curiosity gap
Long and detailed Compelling visuals
Contributor quotes
from experts
Contributor quotes
from social influencers
51. @crestodina #wineweb
1. Quote and mention in an article
2. Ask for a contributor quote
3. Include them in an expert roundup
4. Invite them to guest post
5. Deep dive interview
5 Ways to Collaborate
75. @crestodina #wineweb
The Anchor Piece
Office Perk Ideas from the Top 50
Workplaces
Original Research
Keyword-focused: “office perks ideas”
Charts and Graphs
Quotes from contributors, influencers
81. @crestodina #wineweb
Guest Post / Infographic
Top Perks at Top Offices
Published on high DA website
Includes a new short article
Links to anchor piece
84. @crestodina #wineweb
Contribution / Interview
New Research! What’s on Tap
at Top Workplaces
High DA website
Guest post, email interview or
podcast interview
89. @crestodina #wineweb
Q1 Q2 Q3 Q4
Original Research
(search optimized)
Ultimate Guide
(search optimized)
Detailed How-To
(search optimized)
Original Research
Full report Checklist Resource Guide Full Report
Video Infographic Infographic Animation
Influencer
Interview
Round Up Panel-style article
with three
influencers
Influencer
Interview
Article for Media
Site
Guest post on
industry blog
Short series for
local association
Contribute to
media column
3-5 articles 3-5 articles 3-5 articles 3-5 articles
Anchor Piece
Content Upgrade
Media
Collaboration
PR / Guest Post
Blog Posts
92. @crestodina #wineweb
1. Know their audience
2. Understand topics, keywords and SEO
3. Use many formats
4. Collaborate with influencers
5. Publish in many places
Persistence and Structure!
Great Content Strategists…
95. @crestodina #wineweb
More to think about...
• Personas
• Paid
• Marketing automation
• Workflow
• Measure, audit and optimize
96. @crestodina #wineweb
How to do all this stuff...
• Content Strategy Explained in 180 Seconds!
• How to Create Your Content Marketing Mission
• A Guide For Repurposing: The Periodic Table of Content
• Content Marketing Collaboration: 5 Ways to Upgrate Your Content