With an increasing usage of mobile technology, more and more people migrate to using their smartphones to seek informations and even make purchases on the Internet. This has brought in the need to make your website mobile ready to grab this advantage and increase sales.

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2. Make Your Website Mobile Ready To Increase Sales
With an increasing usage of mobile technology, more and more people
migrate to using their smartphones to seek informations and even make
purchases on the Internet. This has brought in the need to make your
website mobile ready to grab this advantage and increase sales.
Mashable July 2012 to July 2013 survey sourced by Statista's indicates
mobile phones account for 17% of global web usage.
Statista's chart below will show the increase in mobile web traffic over the
last year, presented continent wise.
Mobile web traffic more than double in South America, where web access
via mobile leaped from 3.2% to 6.8%.
Asia and Africa lead the planet as the two continents with the most-
mobile web users, with 26.6% and 23.7%, respectively, of web traffic
coming from mobile devices.
Whereas, mobile web traffic reaching to almost double in North America
and Oceania, with 15.2% and 14.6%, respectively.
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3. Make your website mobile ready to increase sales, let me tell you how:
Know your audience
Knowing the needs of products and services your audience wants and
targeting them with those demographics can be a valuable insight while
planning your mobile marketing campaign. The more you increase your
network with your audience, the better you can serve them with the
products, services or content that they want. Therefore, the foremost step
you should consider while planning your mobile marketing campaign, is to
build strong communication with your followers and potential customers
in turn enhance your brands reputation and visibility in any industry that
you are in.
Consider targeting the right demographics
When you want to make your website mobile ready to increase sales, you
should consider targeting the right demographics with the products and
services that you are trying to offer. The more you know the gender, age
group and even specific interest of your demographics, the easier it
becomes to create an effective mobile marketing campaign.
Ensure your website has a responsive design
Ensure your website has a responsive design with proper scripts or experts
to assist you. A responsive design will allow users to quick scroll to new
content, tap links and photos, which is necessary if you want to keep your
website mobile and device friendly.
Allow simple navigation
Ensure that your website allows simple navigation that is easy to read and
locate, preferably upon landing page. So, checking your website works on
different browsers and operating system is always suggested.
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4. Test your website
Always recommended to test you website before launch or it goes live.
Your website should be compatible to various browsers and devices that
includes smartphones, iPad, tablets, to ensure that website is up at all
times. Also, test your website is open to different screen resolutions that
includes computers, laptops and mobile phones. This way you can reduce
bounce rate every day. The lower bounce rate, the higher page rank!
Implement social media
Implement social media in your mobile marketing campaigns. Social media
gives you an ability to build large mass of followers and potential
customers across the globe. So, create social media accounts for your
website on leading social networking sites like Facebook, LinkedIn, Twitter,
Instagram, Pinterest, to get maximum followers for free. Being active on
social networking sites and keeping your followers updated every day will
not only increase customer engagement, but also increase your brand
visibility in the online world!
Conslusion
Allowing you fans, followers and potential customers with various
methods to purchase from you, reach your content and even
communicate with you, is the best way to increase your brand visibility, in
turn increase sales.
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