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Active Facebook Users By Country & Region
                            June 17, 2009



                                                Ben Lorica
                                        O’Reilly Research
                                       twitter.com/dliman
                               radar.oreilly.com/research
                                    radar.oreilly.com/ben
Data Description

 Active Users by
   - Location (IP Address)
   - User supplied demographics: age, gender, etc.



 Data from 5/21/2008 - present

 Source: http://www.facebook.com/advertising/
Active Users
 227+ million worldwide: F (50%), M (46%)
 - Grew 194% from Jun-08 to Jun-09: adding 150M active users

 Active Facebook Users
       FEMALE
                          Source: O’Reilly Research
       MALE

       DECLINE TO STATE
Major Regions




                                   Share of Active                      Rate-of-Change (# of Users)                   Market
                                   Facebook Users                       Last 12 Weeks                                 Penetration




                                                 Source:
                                                 O’Reilly Research




  Market Penetration: (Active Facebook Users)/(Total Population), where Total Population is limited to countries where Facebook has a presence
Gender and Major Regions
                  H-2#             !)"#                      &&"#

                 2C5678#                &$"#                   !!"#

                  2@68#                 &)"#                   !!"#
       EB#2345678AF14#
                                    !$"#                     &)"#
          E856GG48:#
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               ?/5.D4#              !("#                      !+"#
                                                                                   <8>4#                  This Week
 <6==>4#?8@0A;B#2C5678#                    &'"#                     *!"#
                                                                                   J438>4#
        ;.501#2345678#              !%"#                     &*"#

              9748:68#             !$"#                      &!"#                  Source:
                                                                                   O’Reilly Research
        -./01#2345678#              !!"#                      &%"#

                           %"#   $%"#          !%"#   ,%"#      '%"#       )%%"#      )$%"#       )!%"#
                  G,1#            !$"#                       %&"#

                1B4567#             %$"#                       !&"#

                  1?57#             %'"#                      !)"#
      DA#1234567@E03#
                                   !$"#                      %("#
         D745FF379#
                                                                                   H36=593#E-#,/7/3#
               >.4-C3#             !&"#                       %$"#
                                                                                   ;7=3#                  12 Weeks Ago
 ;5<<=3#>7?/@:A#1B4567#                    %%"#                     (%"#
                                                                                   I327=3#
       :-4/0#1234567#              !$"#                      %!"#

              8637957#             !$"#                      %!"#
                                                                                   Source:
                                                                                   O’Reilly Research
       ,-./0#1234567#               !!"#                      %'"#

                          '"#    *'"#          !'"#   &'"#      +'"#       $''"#      $*'"#       $!'"#
Users By Region
Europe - Active Users By Country




                                   Market Penetration:
                                    (Active Facebook Users)/(Total Population)
Europe - Active Users By Age Group




                             Facebook Active Users by Age Group: EUROPE
     Active Users                                                 Rate-of-Change
     (in hundreds of thousands)                                   (last 12 weeks)




                                           Source:
                                           O’Reilly Research
South America - Active Users By Country



             Active Users                    Rate-of-Change                Market
             (in hundreds of thousands)      (last 12 weeks)               Penetration




                         Source:
                         O’Reilly Research




                                                               Market Penetration:
                                                                (Active Facebook Users)/(Total Population)
South America - Active Users By Age Group




                           Facebook Active Users by Age Group: SOUTH AMERICA
      Active Users                                               Rate-of-Change
      (in hundreds of thousands)                                 (last 12 weeks)
                                        Source:
                                        O’Reilly Research
Middle East and North Africa - Active Users By Country

            Active Facebook Users        Rate-of-Change (# of Users)
                                                                              Market Penetration
            (in hundreds of thousands)   Last 12 Weeks




                     Source:
                     O’Reilly Research




                                                   Market Penetration: (Active Facebook Users)/(Total Population)
Middle East and North Africa - Active Users By Age Grp




                  Facebook Active Users by Age Group: MIDDLE EAST & NORTH AFRICA
    Active Users                                                    Rate-of-Change
    (in hundreds of thousands)                                      (last 12 weeks)




                                        Source:
                                        O’Reilly Research
Asia - Active Users By Country

           Active Facebook Users        Rate-of-Change (# of Users)
                                                                                          Market Penetration
           (in hundreds of thousands)   Last 12 Weeks




                    Source:
                    O’Reilly Research




                                                      Market Penetration: (Active Facebook Users)/(Total Population)
Asia - Active Users By Age Group



                    Facebook Active Users by Age Group: ASIA
       Active Users                                            Rate-of-Change
       (in hundreds of thousands)                              (last 12 weeks)




                                    Source:
                                    O’Reilly Research
N. America & Other Regions - Active Users By Country
         Active Facebook Users                       Rate-of-Change (# of Users)                   Market
         (in hundreds of thousands)                  Last 12 Weeks                                 Penetration




                              Source:
                              O’Reilly Research




                                                  Market Penetration: (Active Facebook Users)/(Total Population)
USA - Active Users By Age Group
 Close to 70 million users in the US
 - Grew 162% from Jun-08 to Jun-09: adding 43M active users
 Strongest growth in the 45+ age groups
 - Doubling of number of users who are 60 years or older
 - Added 2.5M users, 60 years or older, over last 12 weeks


          Share of Active Facebook Users                                        ROC in Facebook Users (Last 12 Weeks)
                                                                                                                                       !*)"#    !!*"#
                                                US (6/17/09)
            %&#$
                                                !"#$%&'()*+&,--.(+&/&0$%1(   !"#$%&'()*+&,--.(+&/&0$%1(
                                                                                                                              )$"#
                    %'#$

                             !(#$
                                                                                                                     '("#


 !"#$                                 !"#$
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                                                           )#$                                      !%"#
                                                '#$                            !!"#
                                                                     %#$
                                                                                          $"#


 !'*!+$    !(*%)$   %,*'-$   ')*--$   -)*)-$   ))*)&$    ,"*,)$      ,).$     !+,!%#     !),&'#    &$,+-#   +',--#   -','-#   '','(#   $*,$'#   $'.#
Questions?



  twitter.com/dliman
  radar.oreilly.com/research/
   radar.oreilly.com/ben

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Active Facebook Users By Country & Region: June 2009

  • 1. Active Facebook Users By Country & Region June 17, 2009 Ben Lorica O’Reilly Research twitter.com/dliman radar.oreilly.com/research radar.oreilly.com/ben
  • 2. Data Description  Active Users by - Location (IP Address) - User supplied demographics: age, gender, etc.  Data from 5/21/2008 - present  Source: http://www.facebook.com/advertising/
  • 3. Active Users  227+ million worldwide: F (50%), M (46%) - Grew 194% from Jun-08 to Jun-09: adding 150M active users Active Facebook Users FEMALE Source: O’Reilly Research MALE DECLINE TO STATE
  • 4. Major Regions Share of Active Rate-of-Change (# of Users) Market Facebook Users Last 12 Weeks Penetration Source: O’Reilly Research Market Penetration: (Active Facebook Users)/(Total Population), where Total Population is limited to countries where Facebook has a presence
  • 5. Gender and Major Regions H-2# !)"# &&"# 2C5678# &$"# !!"# 2@68# &)"# !!"# EB#2345678AF14# !$"# &)"# E856GG48:# I47>6:4#F.#-0804# ?/5.D4# !("# !+"# <8>4# This Week <6==>4#?8@0A;B#2C5678# &'"# *!"# J438>4# ;.501#2345678# !%"# &*"# 9748:68# !$"# &!"# Source: O’Reilly Research -./01#2345678# !!"# &%"# %"# $%"# !%"# ,%"# '%"# )%%"# )$%"# )!%"# G,1# !$"# %&"# 1B4567# %$"# !&"# 1?57# %'"# !)"# DA#1234567@E03# !$"# %("# D745FF379# H36=593#E-#,/7/3# >.4-C3# !&"# %$"# ;7=3# 12 Weeks Ago ;5<<=3#>7?/@:A#1B4567# %%"# (%"# I327=3# :-4/0#1234567# !$"# %!"# 8637957# !$"# %!"# Source: O’Reilly Research ,-./0#1234567# !!"# %'"# '"# *'"# !'"# &'"# +'"# $''"# $*'"# $!'"#
  • 7. Europe - Active Users By Country Market Penetration: (Active Facebook Users)/(Total Population)
  • 8. Europe - Active Users By Age Group Facebook Active Users by Age Group: EUROPE Active Users Rate-of-Change (in hundreds of thousands) (last 12 weeks) Source: O’Reilly Research
  • 9. South America - Active Users By Country Active Users Rate-of-Change Market (in hundreds of thousands) (last 12 weeks) Penetration Source: O’Reilly Research Market Penetration: (Active Facebook Users)/(Total Population)
  • 10. South America - Active Users By Age Group Facebook Active Users by Age Group: SOUTH AMERICA Active Users Rate-of-Change (in hundreds of thousands) (last 12 weeks) Source: O’Reilly Research
  • 11. Middle East and North Africa - Active Users By Country Active Facebook Users Rate-of-Change (# of Users) Market Penetration (in hundreds of thousands) Last 12 Weeks Source: O’Reilly Research Market Penetration: (Active Facebook Users)/(Total Population)
  • 12. Middle East and North Africa - Active Users By Age Grp Facebook Active Users by Age Group: MIDDLE EAST & NORTH AFRICA Active Users Rate-of-Change (in hundreds of thousands) (last 12 weeks) Source: O’Reilly Research
  • 13. Asia - Active Users By Country Active Facebook Users Rate-of-Change (# of Users) Market Penetration (in hundreds of thousands) Last 12 Weeks Source: O’Reilly Research Market Penetration: (Active Facebook Users)/(Total Population)
  • 14. Asia - Active Users By Age Group Facebook Active Users by Age Group: ASIA Active Users Rate-of-Change (in hundreds of thousands) (last 12 weeks) Source: O’Reilly Research
  • 15. N. America & Other Regions - Active Users By Country Active Facebook Users Rate-of-Change (# of Users) Market (in hundreds of thousands) Last 12 Weeks Penetration Source: O’Reilly Research Market Penetration: (Active Facebook Users)/(Total Population)
  • 16. USA - Active Users By Age Group  Close to 70 million users in the US - Grew 162% from Jun-08 to Jun-09: adding 43M active users  Strongest growth in the 45+ age groups - Doubling of number of users who are 60 years or older - Added 2.5M users, 60 years or older, over last 12 weeks Share of Active Facebook Users ROC in Facebook Users (Last 12 Weeks) !*)"# !!*"# US (6/17/09) %&#$ !"#$%&'()*+&,--.(+&/&0$%1( !"#$%&'()*+&,--.(+&/&0$%1( )$"# %'#$ !(#$ '("# !"#$ !"#$ &'"# )#$ !%"# '#$ !!"# %#$ $"# !'*!+$ !(*%)$ %,*'-$ ')*--$ -)*)-$ ))*)&$ ,"*,)$ ,).$ !+,!%# !),&'# &$,+-# +',--# -','-# '','(# $*,$'# $'.#
  • 17. Questions? twitter.com/dliman radar.oreilly.com/research/ radar.oreilly.com/ben