Learn how you too can become an expert Google searcher and extract invaluable data about your competitors and about the market like never before -- with laser-like accuracy and extreme efficiency. Presented by: Stephan Spencer
3.19.24 Urban Uprisings and the Chicago Freedom Movement.pptx
Sept. 28, 2011 webcast become an expert google searcher in an hour stephan spencer
1. Become an Expert Google Searcher
in an Hour
Stephan Spencer
Co-Author of The Art of SEO; Author of Google
Power Search; Founder of Netconcepts
2. Who Am I?
• Author of Google Power Search &
Co-author of The Art of SEO
• Founder of SEO agency Netconcepts
• Sold Netconcepts to Covario in 2010
• Lived in New Zealand for 8 yrs, returned to US in 2007
• Invented GravityStream, a pay-for-performance SEO
technology (now Covario’s Organic Search Optimizer)
• Now a free agent, developing an SEO coaching program
which will launch soonish
5. Googling for Answers
• But sometimes the answers are elusive
– Knowledge workers spend 15-30% of their day
searching for information. More than half of their
searches fail. (Source: IDC)
• Garbage In, Garbage Out
– An unfocused search yields irrelevant search
results
• The Key? Learn how to search smarter!
7. Pop Quiz!
• You want to find out how many women buy cars in
the United States. What’s the best Google query to
find out?
– what is size of female car buying market
– how many women buy cars in the u.s.
– market size car buyer female u.s.
– market size ~car ~buyer ~female u.s.
– buy cars market female OR women
8. 5 Keys to Smarter Searching
1. Cutting through the clutter
2. Casting a wider net
3. Mastering the Google interface
4. Employing specialized search services
5. Assembling your toolbox
9. 1. Cutting Through the Clutter
• Exact phrases: “”
• Don’t ask a question
• Singular vs. plural
• Word order
• Boolean logic: -, +, (), OR, |
• Search operators
• Date based searching (“More search tools”)
10. Search Operators
filetype: Restrict results by file type
extension (pdf, doc, xls, ppt)
site: Search a particular domain
intitle: & allintitle: Words must appear in title
inurl: & allinurl: Words must appear in URL
daterange: Pages added/updated within a
date range (in Julian format)
define: Glossary definition
29. 2. Casting a Wider Net
• Synonym operator (~)
• Asterisk wildcard operator (*)
• OR (|)
• Number ranges (..)
• related: operator
52. 4. Employ Specialized Search Services
• Soople
• Google Patent Search
• Google Books
• Google Scholar
• Google Q&A (instant answers)
– The Google search box is a phonebook, a calculator, a
measurement converter, a dictionary, a package tracker, an
airline timetable, a street map atlas, and a stock ticker
54. 5. Assembling Your Toolbox
• Download & install the Google Toolbar
• Subscribe to Google Alerts
• Set your Start Page
• Buy a reference book on Google
• Create a Google cheat sheet
• Take the GoogleGuide.com tutorial
56. In Summary
1. Cut through the clutter
2. Cast a wider net
3. Master the Google interface
4. Employ specialized search services
5. Assemble your toolbox
57. Q&A
• What can you do tomorrow that will improve your
searching prowess? Write down 3 things. Get
‘em done!
• To contact me: stephan@stephanspencer.com
• To get a copy of this slide deck, email
admin@stephanspencer.com
58. Special Offer
Visit http://oreilly.com
to purchase your copy
of The Art of SEO
and enter code 4CAST
to save 40% off print
book & 50% off ebook
with special code
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