ORLANDO’S®Premium Lager Beer Brand Strategy & Presentation.

1. Brand Strategy 2011 UnaBev S.A. © 2011 TM & Copyright all Rights Reserved.

2. What’s in a name
Originally from Roland, an old German name meaning
“ Famous Land or Renowned Land ”
UnaBev S.A. © 2011 TM & Copyright all Rights Reserved.

3. Logo Design & Icons
Original and distinctive logo and proprietary Dragon icon inspired by a simple
premium impactful packaging expression that elegantly expresses both the
brand and product quality as well as reflects the smart nature of the design
The Dragon symbolizes life and growth and is
said to bring the five blessings: Harmony,
Virtue, Riches, Fulfillment and Longevity
UnaBev S.A. © 2011 TM & Copyright all Rights Reserved.

4. Tasting Notes
Original Premium Lager Beer, delicately handcrafted
and brewed to perfection in Germany using only the finest quality ingredients.
A perfect balance of a rich golden color, distinctive hop aroma with a subtle
nose setting the stage for the soft, rounded flavors, an almost imperceptible
fruit sweetness gives way to the medium bitterness and delicate dryness.
Delicate & very smooth refreshing taste, medium in body and carbonation with
a crisp clean finish and best enjoyed when properly poured into ORLANDO’S
exclusive Fresh beer glass for the Ultimate Beer Experience ! TM
Alc 4.8 % Vol
INGREDIENTS: Water, Malted Barley, Hops, Yeast.
* Brewed in accordance with the “ Reinheitsgebot”. the German Purity Law of 1516.
UnaBev S.A. © 2011 TM & Copyright all Rights Reserved.

5. Brand Mission Statement
To provide the discerning consumer with a Premium Lager Beer Brewed to
Perfection, complex in flavors that is easy to drink, refreshing, enjoyable
and inspired with a simple yet sophisticated desirable design.
UnaBev S.A. © 2011 TM & Copyright all Rights Reserved.

6. Brand Objective & long Term Vision:
To become one of the most preferable worldwide Premium beer.
UnaBev S.A. © 2011 TM & Copyright all Rights Reserved.

7. Brand Consumers Attributes:
Male and Female 21 Plus – Independent
– Trendy – Worldly – Prestigious –
Successful – Achiever - Classy
Confident – Charismatic – Passion for
Innovative stimulus –
Strong Social Networkers – Very much
attracted to sophistication and to a
world-class lifestyle.
Sensuality is an important trigger to
keep their levels of adrenaline always up
to date.
UnaBev S.A. © 2011 TM & Copyright all Rights Reserved.

8. ORLANDO S® USP:
Unique Selling Proposition:
Reasons to Believe:
ORLANDO S® Premium Lager Beer Handcrafted, Brewed and Bottled in
Germany using only the Finest Ingredients, Pure Quality authentic beer
according to the “REINHEITSGEBOT”, German Purity Law of 1516.
UnaBev S.A. © 2011 TM & Copyright all Rights Reserved.

9. ORLANDO S® Brand Drivers:
EMOTIONS
ORLANDO S®
Knows how to
connect with its
consumers on an
emotional and very
rewarding
experience.
UNIQUENESS
ORLANDO S® VALUES
Gives customers ORLANDO S® ORLANDO S®
valuable reasons to BRAND Delivers more values
believe in its world- than people might
class excellent
DRIVERS expect
qualities
AWARENESS
ORLANDO S®
Is working on its
worldwide presence
to increase
consumer s highest
levels of preference
UnaBev S.A. © 2011 TM & Copyright all Rights Reserved.

10. ORLANDO S® Competitive Advantages
ORLANDO S® has been conceived to cultivate long-term preference and loyalty, while
challenging a behavioral consumer s tendency of exploring different Premium beer
brands.
ORLANDO S® message, within a wide integrated media platforms, will be very
consistent in manifesting not only the values, the essence and the unique attributes of
ORLANDO S® Beer, but also will take in consideration the authentic language of the
pure beer category.
ORLANDO S® Sustainable Competitive Advantage will be supported by
consistency in the communication of its excellent world-class qualities.
UnaBev S.A. © 2011 TM & Copyright all Rights Reserved.

11. ORLANDO S® Brand STRATEGY:
Commitment to develop the sources that constantly will monitor
ORLANDO S® KPI s in order to evaluate its performance and truly
contribute to ORLANDO S® development towards success and to
keep the brand among the top worldwide favorites Premium Beers.
UnaBev S.A. © 2011 TM & Copyright all Rights Reserved.

12. Building Brand Preference and Loyalty:
Developing Brand Preference through emotional perfection very well
supported by its authentic Brewed to Perfection qualities & Attributes: .
Genuine, Original and totally committed to Perfection, ready to make
The most enjoyable consumer’s experience and challenging the market
of the most well known Worldwide Premium Beers.
ORLANDO’S® BRAND IDENTITY CONSUMERS BRAND PERCEPTION
ORLANDO S® IS ONE OF THE PERFECT ORLANDO S® GIVES ME THE PLEASURE
AND MOST AUTHENTIC OF ENJOYING THE TASTE
PURE QUALITY PREMIUM BEER OF AN AUTHENTIC HIGHEST QUALITY BEER,
OF THE WORLD. WHILE MAKING ME FEEL
REWARDED WITH
WORLD CLASS PRIVILEGES
UnaBev S.A. © 2011 TM & Copyright all Rights Reserved.

13. Brand Essence Wheel
Satisfies me World-Class
Great Taste
Enjoyable Experience
High Quality Beer
Great Social
Moments One of the Best Rational
Premium Beers
Diferenciates ONE OF
me from the THE MOST Authentic
crowd
PERFECT Reliable Brand
PREMIUM
World-Class BEER IN THE World-Class
WORLD Pleasure
Prestigious
Trendy
Emotional
Cool
Wealthy
Fashionable
Attractive Knowledgeable
UnaBev S.A. © 2011 TM & Copyright all Rights Reserved.

14. ORLANDO’S® in the Social World
Compe5tor
ORLANDO S® brand key consumers are
analysis
Worldwide travelers, explorers, willing to visit
BLOGS
SOCIAL
the most trendy and sophisticated places
NETWORKS
&
RSS
and people. One of their main traveler s
ON
LINE
Road is immersing themselves in the Social
MARKETING
Media World. And this is one of our main
&
Custom
Integrated Social Media strategy & presence
Website
BRANDING
Web
&
in order to extend constant viral knowledge
Strategy
&
Search
Marke5ng
& experiences to be shared in the worldwide
op5miza5on
Review
talking behavior, while enhancing the brand s
EMAIL
&
worldwide awareness by covering every current
Smart
Phones
and newest direct forms of communication.
UnaBev S.A. © 2011 TM & Copyright all Rights Reserved.

15. Introducing ORLANDO S® Label
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16. Introducing ORLANDO S® Exclusive Glass
Exclusive Fresh beer glass. This special slim shape
specifically designed to capture & release the intoxicating
flavors & aromas of ORLANDO’S® Premium Lager Beer
for an unforgettable & satisfying experience!
*Awarded : Rhineland - Palatinate Design Award & iF
product design award. Nominated for Design Award of the
Federal Republic of Germany.
UnaBev S.A. © 2011 TM & Copyright all Rights Reserved.

17. Brewed to Perfection TM
Pure and Authentic
Prestigious
World-Class
Premium
Lager Beer
UnaBev S.A. © 2011 TM & Copyright all Rights Reserved.

18. UnaBev S.A. © 2011 TM & Copyright all Rights Reserved.