Online Reputation Management Overview | ORM Consultant

ONLINE REPUTATION MANAGEMENT OVERVIEW
BY

HTTP://WWW.ORMCONSULTANT.COM 2
“ IT TAKES 20 YEARS TO BUILD A
REPUTATION,
AND 5 MINUTES TO RUIN IT. IF YOU
THINK ABOUT
THAT, YOU WILL DO THINGS
DIFFERENTLY “
WARREN BUFFETT

Why Online Reputation Management?
Have you ever had someone post a negative or nasty review about your organization online? Did
you try to get that review removed, only to find out that there is no way to get it deleted? It can
be very frustrating and can cost your organization.
The good news is that there is a way to combat these negative online reviews and get your
organization’s reputation back in good standing. It’s called Online Reputation Management
services. Basically reputation management is the process of monitoring and addressing any
negative feedback or reviews about your business and then working to regain and maintain a
positive image in the marketplace

What is Online Reputation Management?
• Online Reputation Building:
– Builds brand
– Draws customers
– Focused on sales
• Online Reputation Repair:
– Suppresses or removes negative
– Creates content and platforms
– Focused on restoring business

50% of ALL Internet users
over the age of 18 have left a
review online
Why is ORM needed?
Why
ORM?
71% people used keyword
searches to find information.
92% deemed Online reviews as
"extremely" or "very" helpful.
Online users increase at exponential
rates and become more and more
connected with each other

There are 3 states that your online reputation can be
• You are connected to a
lot of people.
• Producing a lot of
content.
• That content is being
shared.
• People say good things
about you.
Good Bad Invisible
• No connections
• You don’t publish much
and if you do the content
is bad.
• We know its bad because
it is not shared or
recommended.
• When you are spoken
about it is not positive.
• Not quite as negative
as a bad reputation,
but almost.
• You do not exist online.
• The assumption is you
are not an expert in
anything, and not well
connected.

Today you can and must control your online reputation. The longer you wait to start, the harder it will be
to control it and make sure it is positive. Your online reputation is quickly going to become a valid factor
in the success of your organization

• If a potential follower is searching for you online by
name, it’s normally because they’re interested in your
organization.
• A site saying unfavorable things
about your organization can destroy
any chance you had of doing
business with that potential follower
– even if the claims are untrue.
• In a recent survey performed by
Cone, a brand marketing agency,
results show that 80% of those
interviewed have changed their
purchase decision based upon a bad review they read,
up from 68% in 2015.
Is it important?

Importance of Online Reputation Management
• The old way doesn’t work
– Emails ignored
– Cold calls get hung up on
– Mailings thrown away
– Brochures ineffective

• Now: Marketing “2.0”
– Sales made by “Law of Attraction”
– Built on by trust
– Online information and searches
– Reviews are crucial
– Show by example

• Online reputation Management
– Conveys this trust and expertise
– A virtual experience for the followers
– Translates your organization and
experience to the web

Understanding Online reputation management
• Do your potential followers see negative reviews, bogus
claims, and links when they look for you by name on
search engines?
• Negative reviews can cost you thousands of dollars in
business and permanently damage your reputation of
organization.

About ORM Consultant
ORM consultant is a online reputation management
agency specialized in online reputation management working for
clients in India and globally. Our consultancy creates elite arrangements
and innovations to empower our clients to recapture control of their
online reputation. ORM is the online reputation management
consultant, utilizing restrictive innovation to enhance, ensure and screen
your online reputation over the long haul.
We are an India based online reputation management agency that
spends significant time in focusing on and pushing
down/evacuate negative content on the web. This is the best approach
to control what individuals see when they scan for you. All our work is
completed secretly by our accomplished in-house group.

Our Services
 Hotel Reputation Management
 Reputation Management for Schools & Colleges
 Reputation Management For Hospitals & Doctors
 Celebrity Reputation Management
 Airline Reputation Management
 Reputation Management for Banks
 Reputation Management for Politicians
 E commerce Reputation Management
 Restaurant Reputation Management
 Lawyers Reputation Management
 Automotive Reputation Management
 Reputation Management for Movies
And Many More …………..

What ORM will DO
Ormconsultant.com understands the importance of having a positive
image online. In today's world where communication is faster and freely
available to everyone, it's critical to keep on top of your online reputation
We Help Removing
 Removing negative forums
 Removing bad press
 Removing negative blogs and posts
 Removing negative search results
 Removing content from social network sites
 We will alert you to any up and comming issues
 Manage your social network presence
 Advise and assist in responding to personal attacks and in correct
information online

One Negative Review =
Loss of 30 followers

www.recoverreputation.com ONLINE REPUTATION MANAGEMENT BASICS
– The Internet is the new first
impression
– Clients “Google” you when speaking on
the phone
– Anyone can say anything, and it shows
up online
– People don’t ask for references
anymore, they search Google
Now…

1. Action
Online Reputation Management by ormconsultant.com
2. Solution
Implement counter measures to move negative listings from page one search engine
Results by replacing them with positive content listings
3. Evaluation
What is your business and what are your products, partners and
customers?
What sites are affecting your online reputation?
What are your online goals?
How critical is the situation?

4. Result Review and Planning
Online strengths and weaknesses
Strengths and weaknesses of the negative sites
Keep and/or regain control of your space
Maintain control of your space
5. Action Plan
Define your main objectives
Identify company-controlled properties
Review external opportunities
Apply the brand's field of influence
Be flexible and opportunistic
Track progress
Ensure constant communications
Measure and report on the situation

6. Strategy Using
• Create New micro websites and sub domains can be created on their own domain which are optimized for the search term
If the client has particular articles, content or a blog they want to go on them, these can be published on these websites.
 Hundreds of links will be created to these websites using state of the art digital marketing techniques which will help them
to rank quickly in search engines.
• In addition, hundreds of links will be created to other positive and neutral websites that are already ranking for this search
term. These sites will all go up the rankings, and this will have the effect of pushing the negative site down.
• Create back links from authoritative websites with high Google PR to promote positive listings
 Create a mini network of web 2.0 sites to link into positive listings
• Write keyword rich content and submit to PR/Articles/blogs etc to promote positive listings
• Create social bookmarking accounts to bookmark all above and promote positive listings.
• Create search engine presence using content and video marketing platforms (slides/videos etc)

Good Content
Did You Know?
"84% say online reviews
influence getting followers &
business ."
From Opinion Research
Corporation, Published
in New York Times:

Contact Us
ORM Consultant
📧 : hello@ormconsultant.com
📱: +91-9847723444
Leniko Solutions, 2C, 2nd Floor 39/4609,
K.G Oxford Business Center
Sreekandath Rd, Ravipuram
Ernakulam, Kerala 682016
Visit : http://www.ormconsultant.com

Online Reputation Management Overview | ORM Consultant

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Online Reputation Management Overview | ORM Consultant