application that provides mobile access to Ticketek (www.ticketek.com.ar), the largest ticket broker in Argentina (as well as Australia and New Zealand). Using barcodes, the application allows you to use your Nokia phone in place of printed tickets. It eliminates traditional paper tickets and, as is common in North America, printing out tickets on a printer at home. The developer, based in Argentina, worked together with Ticketek and mobile operator Telecom Personal, to produce this mobile application.

4. Mobile
Credit Tv
Phone card
Pc
Car
Source: http://communities-dominate.blogs.com/brands/2007/01/putting_27_bill.html

5. Overview
• Mobile has become the major payment and ID
interface worldwide.
• Major payment ac=vi=es have been around
mobile content (Ringtones, Mp3, Wallpapers,
Videos).
• Mobile phones con=nued evolu=on is bringing
increased processing capabili=es making
possible to run applica=ons with encryp=on
levels even higher than required by credit card
regula=ons.

6. Goals
• Generate a differen=ator through an innova=ve product.
• To implement the first real mobile commerce applica=on.
• In order to achieve these goals:
– To develop an “aspira=onal” product, accessible to those who own mid and high end
phones
– Aspira=onal product:
– A mobile =cket sale and delivery solu=on has been developed, allowing real =me online
credit card payments thorugh mobile
– The customer has an experience similar to the web’s but adapted to mobile: he/she
selectes the event, date and posi=ons and =cket delivery method.
– Once the =cket has been purchased, it can be received directly on the mobile phone in
the representa=on of a barcode image.
– Then only the user has to show his/her phone screen to a barcode reader in order to
access the venue.
– Addi=onally, to generate alterna=ves to tradi=onal =cke=ng systems,providing accessible
to the rest of the users, broadening the solu=on poten=al target base
– “Mass market” product
– The customer can s=ll make the purchase through the tradi=onal sales channels (web/
phone) and receive the =cket on his/her cell phone.

7. The applica1on

8. Architecture

9. Func1onality I
Navigate through the check detailed
pick the date
complete offer of info on any of
you like…
shows available… them

10. Func1onality II
Loca=on
Pick the log in using
Pick number of (op=ons &
delivery Ticketek's
prices are
=ckets you want… op=on. user and pass.
presented)…

11. Func1onality III
Confirm
Then you choose Input card
Number of
your
your credit card info
installments
purchase

12. Func1onality on the web
• Upon selec=ng the
delivery method, user
selects
“Personal Ticket”.
• Once the transac=on
is validated, the user
receives a wap push
SMS with a link
poin=ng to a
download site
• Click here to
download your =cket
www.=cketek.com.ar
/usuario/
espectaculo /pin

13. Access valida1on