my report about CRM in wall*mart u will ejoy and have benefits :D :D

1. Information system report about:
WALL*MART

2. Making of Rport
Under supervision of:-
Dr: Ahmed Mustafa
Team members:
1-Osama Gamal Darwiesh
2-Ahmed HamdyTawfik
3-mohamed HamdyHofny
4-Ahmed Elsman Ibrahim
-In this report we will cover the topics down here :
we will study
The customer relationship management
in the wall-mart company and its
website:
And its components:
1-Contact and account management.
2-Sales.
3-Marketing and fulfillment.
4-Customer service and support.
5-Retention and loyalty programs.
And take them step by step :

3. 1-Contact and account management.
-Wall mart website provide highly excellent customer service account
and contact management:
* First if you are a new customer you should sign up for a new account
here:-
New Customer.
* And provide the customers with a help tutorial to create your account in
wallmart.
How to Create an Account.
* And manage your account on the website of wall mart
manage your account.
*And after you have an account you will have the next capabilities:
Your payment method her:
Payment Method Details
your trial balances
Gift Card/Trial Offer Balances
your address book
Address Book
your alerts
Communication Preferences & Alerts
and if you want t change your name and password
:Change Name, Email and Password
-and you canview complete your order history.

4. 2-Sales.
-wall mart works on the cross-seling way the customer come to us
to buy something he want but when he come he will buy things that he
doesn’t expect to buy .wallmart provide every order from every type to
every customer at any time.
Wall mart has several departments specialized in everything the
customer interested in and we will find these departments here in this
photo:-
wallmart departments sales:
-Every customer will find any information and question about how he
order their orders :
-In the ordering tab in the website:-
Ordering
You have all the information to help you to make your order easily
Products and Merchandise
How to Order

5. How to Track Your Orders
Security and Privacy
Shipping and Returns
Safety and Privacy on Walmart.com
Shopping Tips
Walmart Services

6. 3-Marketing and fulfillment.
-Walmart has always aimed at increasing sales through its friendly prices.
-Walmart has been aggressive in reversing it's 7 consecutive quarters of
same store sales declines with a variety of marketing tactics.
- Walmart's Grocery business continues to be a growth factor for their
company's business strategy and they are rapidly embracing social media
and developing mobile strategies at a rapid clip.
Marketing program include:
-product
-place
-price
-promotion
Walmart Marketing Tactics - Connecting the Dots:
-Merchandising
Walmart Broadened their Product Assortment (adding back products they cut back) along
with a simplified Ad Match Guarantee with Low Prices Every Day on Everything.
-Smaller Format Stores and Local Focus:
Go local and small format with their 10,000 sqftWalmart Express and launching
Walmart Express in a Chicago food desert..
-Walmart's Social Media and Mobile Strategies:
Making Walmart "virtual" to be with the customer anytime and anywhere launching
new Walmart Shopping Apps.
Getting Close to You through Your SmartPhone
" It allows a receipt to be sent to a smartphone in place of a paper receipt.

7. 4-Customer service and support.
-Who want to contact :
-wall mart give the customer excellent care and
interesting and call u any time through email,telephone
and fax to be in touch with you
-and in your events they send a messages to your
telephone and emails.
-also,they send you the new offers of their orders
daily,weekly and monthly.

8. 5-Retention and loyalty programs.
Ther is akey feature about wall mart loyalty program:-
Supporting its brand promise of “Everyday low prices” with weekly
price scans of 60 competitors to make sure they deliver on the
promise
A renewed layaway payment plan to ease the pain of major
purchases for customers
Re-stocking it shelves with a broader selection of goods, reversing
an attempt to streamline inventory and offering more choice to
customers
Giving attention to private label product lines, focusing on its
George clothing line
Walmart doesn’t have an explicitly named loyalty program, nor is it
awarding promotional currency or giving away punch cards and key fobs
at the register.
Best Regards :)