1. Cisco Visual Networking Index (VNI)
Global and Latin America (LATAM)
Mobile Data Traffic Forecast Update
2013-2018
Gonzalo Valverde
Regional Sales Manager Service Providers
Cisco Argentina, Paraguay & Uruguay
February 2014

2. Cisco Visual Networking Index (VNI)
Expanding the Scope of Cisco’s IP Thought Leadership
Cisco® VNI Forecast research is an ongoing initiative to predict global traffic growth. This
study focuses on consumer and business mobile data traffic and its key drivers.
Global Forecast Data
Global Mobile Speed Data
Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018
© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Cisco Confidential
2

3. Global Mobile Data Traffic Drivers
More Mobile
Connections
2013
7.0 Billion
2018
10.2 Billion
Faster Mobile
Speeds
2013
1.4 Mbps
2018
2.5 Mbps
More Mobile
Users
2013
4.1 Billion
2018
4.9 Billion
More Mobile
Video
2013
53% of Traffic
2018
69% of Traffic
Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018
© 2013-2014 Cisco and/or its affiliates. All rights reserved.
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3

4. Overview
© 2013-2014 Cisco and/or its affiliates. All rights reserved.
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4

5. By 2018, global mobile
data traffic will reach an
annual run rate of 190
exabytes per year, up
from 18 exabytes in 2013
(nearly 11-fold growth).
190X More than all IP traffic generated in 2000
42 Trillion images (e.g., MMS or Instagram)
4 Trillion video clips (e.g., YouTube)
Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018
© 2013 Cisco and/or and/or its affiliates. Allreserved.
© 2013-2014 Cisco its affiliates. All rights rights reserved.
Cisco Confidential
5
5

6. Global Mobile Data Traffic Growth / Top-Line
Global Mobile Data Traffic will Increase Nearly 11-Fold from 2013─2018
Exabytes per Month
61% CAGR 2013–2018
18
16
14
12
10
8
6
4
2
0
15.9 EB
10.8 EB
7.0 EB
4.4 EB
1.5 EB
2013
2.6 EB
2014
2015
2016
2017
2018
Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018
© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Cisco Confidential
6

7. Latin America Mobile Data Traffic Growth / Top-Line
LATAM Mobile Data Traffic will Increase Nearly 13-Fold from 2013─2018
66% CAGR 2013–2018
Exabytes per Month
1.4
1.2 EB
1.2
1.0
0.8 EB
0.8
0.5 EB
0.6
0.3 EB
0.4
0.2
0.09 EB
0.0
2013
0.2 EB
2014
2015
2016
2017
2018
Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018
© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Cisco Confidential
7

8. Argentina Mobile Data Traffic Growth / Top-Line
Argentinean Mobile Data Traffic will Increase Nearly 14-Fold from 2013─2018
68% CAGR 2013–2018
Exabytes per Month
0.12
103 PB
0.10
70 PB
0.08
0.06
45 PB
0.04
0.02
0.00
27 PB
7 PB
2013
15 PB
2014
2015
2016
2017
2018
Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018
© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Cisco Confidential
8

9. Average Mobile User (Cellular Traffic per Month)
Sample Global Usage
2013
2018
356 MB
Traffic/month
3.0 GB
Traffic/month
2 Hours of Video
20 Hours of Video
2 Hours of Audio
10 Hours of Audio
5 Video Calls
10 Video Calls
2 App Downloads
20 App Downloads
Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018
© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Cisco Confidential
17

10. Top Trends
© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Cisco Confidential
24

11. VNI Mobile Forecast Update, 2013–2018
Top Mobile Networking Trends
1 Transitioning to Smarter Mobile Devices
2 Measuring IoE Adoption ─ Emerging Wearable Devices
3 Analyzing Mobile Applications ─ Video Dominance
4 Profiling Bandwidth Consumption by Device
5 Assessing Mobile Traffic/ Offload by Access Type (2G/3G/4G)
6 Comparing Mobile Network Speeds ─ Wi-Fi Wins
7 Adopting IPv6 ─ Beyond an Emerging Protocol
© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Cisco Confidential
25

12. Global Mobile Device Growth by Type
By 2018, Smartphones Will Gain 14 Points to Reach 39% Share
Other Portable Devices (0.3%,0.3%)
Billions of Devices
Laptops (2.1%,2.6%)
8% CAGR 2013–2018
M2M (4.9%,19.7%)
Smartphones (24.9%,38.5%)
12
Tablets (1.3%,5.0%)
Non-Smartphones (66.4%,33.9%)
10
8
6
4
2
0
2013
2014
2015
2016
2017
2018
* Figures (n) refer to 2013, 2018 device share
Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018
© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Cisco Confidential
26

13. Latin America Mobile Device Growth by Type
By 2018, Smartphones Have 43% Share; Non-Smartphones Decline
Tablets and M2M Gain Share
Millions of Devices
Other Portable Devices (0.0%,0.1%)
1,000
900
800
700
600
500
400
300
200
100
0
Tablets (0.5%,4.4%)
Laptops (2.3%,3.8%)
M2M (4.8%,18.1%)
Smartphones (21.2%,42.8%)
6% CAGR 2013–2018
Non-Smartphones (71.1%,30.9%)
2013
2014
2015
2016
2017
2018
* Figures (n) refer to 2013, 2018 device share
Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018
© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Cisco Confidential
27

14. Global Connections by Network Type
2G, 3G, and 4G Technology Connection Share
Billions of Devices or
Connections
7
4G
6
3G
2G
59%
48%
5 68%
4
44%
3
26%
2 29%
1
0
15%
8%
3%
2013
2014
2015
2016
2017
2018
Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018
© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Cisco Confidential
28

15. Latin America Connections by Network Type
2G, 3G, and 4G Technology Connection Share
Millions of Devices or
Connections
700
4G
600
500 74%
3G
2G
64%
52%
400
45%
300
200 25%
27%
100
0
3%
0.1%
2013
2014
2015
2016
9%
2017
2018
Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018
© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Cisco Confidential
29

16. Argentina Connections by Network Type
2G, 3G, and 4G Technology Connection Share
Millions of Devices or
Connections
70
4G
60
50 69%
3G
2G
71%
43%
40
30
56%
20 31%
25%
10
0
1%
0%
2013
2014
2015
4%
2016
2017
2018
Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018
© 2013-2014 Cisco and/or its affiliates. All rights reserved.
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30

17. Global Growth of Smart Mobile Devices & Connections
By 2018, Smart Devices Will Have 54% Share
8% CAGR 2013–2018
Billions of Devices
12
Non-smart Devices and Connections
10
Smart Devices and Connections
8
6
79%
74%
68%
61%
54%
4
32%
39%
21%
26%
2013
2014
2015
2016
2
0
46%
2017
46%
54%
2018
* Smart devices are those having advanced computing capabilities with a minimum of 3G connectivity.
Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018
© 2013-2014 Cisco and/or its affiliates. All rights reserved.
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35

18. Global Impact of Smart Devices & Connections on Mobile Traffic
By 2018, Smart Devices Will Have 96% Share of Traffic
18
Exabytes per Month
16
61% CAGR 2013–2018
Non-smart Traffic
Smart Traffic
4%
14
12
5%
10
8
6
9%
4
2
0
96%
7%
12%
88%
10%
90%
95%
93%
91%
2013
2014
2015
2016
2017
2018
* Smart traffic is the traffic from smart devices, devices having advanced computing capabilities
with a minimum of 3G connectivity.
Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018
© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Cisco Confidential
37

19. VNI Mobile Forecast Update, 2013–2018
Top Mobile Networking Trends
1 Transitioning to Smarter Mobile Devices
2 Measuring IoE Adoption ─ Emerging Wearable Devices
3 Analyzing Mobile Applications ─ Video Dominance
4 Profiling Bandwidth Consumption by Device
5 Assessing Mobile Traffic/ Offload by Access Type (2G/3G/4G)
6 Comparing Mobile Network Speeds ─ Wi-Fi Wins
7 Adopting IPv6 ─ Beyond an Emerging Protocol
© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Cisco Confidential
39

20. Global M2M Connection Growth
Billions of M2M Connections
Global M2M Connections will Grow 6-Fold from 2013-2018;
By 2018, More Than Half of Global M2M Connections Will be on 3G
43% CAGR 2013–2018
2.5
3G
2.0
2.0 B
2G
1.6 B
4G
1.5
1.1 B
0.0
50%
0.8 B
1.0
0.5
51%
0.3 B
28%
71%
2013
0.5 B
34%
64%
2014
47%
41%
56%
48%
41%
9%
2015
2016
2017
35%
14%
2018
* In 2013, 4G accounts for 0.43% of global mobile M2M connections.
In 2014 ,1.5% connections, in 2015 , 3% connections and in 2016 ,5.6% connections are 4G.
Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018
© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Cisco Confidential
40

21. Latin America M2M Connection Growth
Millions of M2M Connections
Latin America M2M Connections will Grow 5-Fold from 2013-2018;
By 2018, Majority M2M Connections Will be On 3G
38% CAGR 2013–2018
180
160
140
120
100
80
60
40
20
0
171 M
3G
133 M
2G
4G
99 M
72 M
35 M
51 M
43%
21%
84%
2013
2014
43%
36%
28%
16%
78%
48%
71%
62%
3%
2015
2016
52%
5%
2017
9%
2018
* In 2013, 4G accounts for 0% of mobile M2M connections. In 2014 ,1% and in 2015, 1% connections are 4G
Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018
© 2013-2014 Cisco and/or its affiliates. All rights reserved.
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41

22. Argentina M2M Connection Growth
Millions of M2M Connections
Argentina M2M Connections will Grow 5-Fold from 2013-2018;
By 2018, Majority M2M Connections Will be On 3G
35% CAGR 2013–2018
18
16
14
12
10
8
6
4
2
0
15.8 M
3G
2G
12.3 M
4G
9.2 M
6.7 M
3.5 M
2013
4.8 M
2014
2015
2016
2017
2018
Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018
© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Cisco Confidential
42

23. VNI Mobile Forecast Update, 2013–2018
Top Mobile Networking Trends
1 Transitioning to Smarter Mobile Devices
2 Measuring IoE Adoption ─ Emerging Wearable Devices
3 Analyzing Mobile Applications ─ Video Dominance
4 Profiling Bandwidth Consumption by Device
5 Assessing Mobile Traffic/ Offload by Access Type (2G/3G/4G)
6 Comparing Mobile Network Speeds ─ Wi-Fi Wins
7 Adopting IPv6 ─ Beyond an Emerging Protocol
© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Cisco Confidential
52

24. Global Mobile Data Traffic Growth / Apps
Video to Exceed 69 Percent of Mobile Data Traffic by 2018
18
16
Exabytes per Month
61% CAGR 2013–2018
Mobile File Sharing (2.9%)
Mobile M2M (5.7%)
Mobile Audio (10.6%)
Mobile Web/Data (11.7%)
Mobile Video (69.1%)
14
12
10
Figures (n) refer to
2018 traffic share
8
6
4
2
0
2013
2014
2015
2016
2017
2018
Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018
© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Cisco Confidential
53

25. LATAM Mobile Data Traffic Growth / Apps
Video to Exceed 72 Percent of Mobile Data Traffic by 2018
1.4
1.2
Exabytes per Month
66% CAGR 2013–2018
Mobile File Sharing (3.4%)
Mobile M2M (4.8%)
Mobile Audio (10.3%)
Mobile Web/Data (9.4%)
Mobile Video (72.1%)
1.0
0.8
Figures (n) refer to
2018 traffic share
0.6
0.4
0.2
0.0
2013
2014
2015
2016
2017
2018
Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018
© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Cisco Confidential
54

26. Argentina Mobile Data Traffic Growth / Apps
Video to Exceed 72 Percent of Mobile Data Traffic by 2018
0.12
0.10
Exabytes per Month
68% CAGR 2013–2018
Mobile File Sharing (3.6%)
Mobile M2M (5.3%)
Mobile Audio (10.8%)
Mobile Web/Data (9.1%)
Mobile Video (71.1%)
0.08
0.06
Figures (n) refer to
2018 traffic share
0.04
0.02
0.00
2013
2014
2015
2016
2017
2018
Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018
© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Cisco Confidential
55

27. VNI Mobile Forecast Update, 2013–2018
Top Mobile Networking Trends
1 Transitioning to Smarter Mobile Devices
2 Measuring IoE Adoption ─ Emerging Wearable Devices
3 Analyzing Mobile Applications ─ Video Dominance
4 Profiling Bandwidth Consumption by Device
5 Assessing Mobile Traffic/ Offload by Access Type (2G/3G/4G)
6 Comparing Mobile Network Speeds ─ Wi-Fi Wins
7 Adopting IPv6 ─ Beyond an Emerging Protocol
© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Cisco Confidential
62

28. LATAM Average Mobile Connection (Devices and M2M);
Traffic per Month
2013
2018
128
1,223
Argentina
120
1,251
Brazil
141
1,250
Chile
217
1,545
Mexico
128
1,370
Rest of Latin America
105
1,076
REGION
Latin America MB per Month
BY COUNTRY
Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018
© 2013-2014 Cisco and/or its affiliates. All rights reserved.
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64

29. Mobile Device Data Traffic
2013 Mobile Device Data Traffic Generation Comparisons
M2M Module
=
6 X
(monthly basic mobile
phone data traffic)
Wearable Device
=
7 X
(monthly basic mobile
phone data traffic)
Smartphone
=
49 X
(monthly basic mobile
phone data traffic)
Tablet
= 127 X
(monthly basic mobile
phone data traffic)
Laptop
= 227 X
(monthly basic mobile
phone data traffic)
Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018
© 2013-2014 Cisco and/or its affiliates. All rights reserved.
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65

30. Average Traffic Per Mobile Device Type
2013
2018
MBs per Month
MBs per Month
10.8
45
M2M
61
451
Wearable
78
345
529
2,672
Tablet
1,374
5,609
Laptop
2,455
5,095
Non-Smartphone
Smartphone
Note: In 2013, 4G Smartphones generated 2 GBs/month and 4G Tablets generated 2.4 GBs/month
Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018
© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Cisco Confidential
66

31. VNI Mobile Forecast Update, 2013–2018
Top Mobile Networking Trends
1 Transitioning to Smarter Mobile Devices
2 Measuring IoE Adoption ─ Emerging Wearable Devices
3 Analyzing Mobile Applications ─ Video Dominance
4 Profiling Bandwidth Consumption by Device
5 Assessing Mobile Traffic/ Offload by Access Type (2G/3G/4G)
6 Comparing Mobile Network Speeds ─ Wi-Fi Wins
7 Adopting IPv6 ─ Beyond an Emerging Protocol
© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Cisco Confidential
67

32. Global Mobile Data Traffic Offload *
52% of Mobile Traffic to be Offloaded by 2018
45% of Mobile Traffic Offloaded in 2013
Exabytes per Month
35
30
Cellular Traffic from Mobile Devices
Offload Traffic from Mobile Devices
48%
25
20
15
10
52%
5
0
2013
2014
2015
2016
2017
2018
*Offload refers to traffic from dual mode devices (i.e., supports cell and wi-fi connectivity; excluding laptops) over wi-fi/small cell networks.
Source:Cisco and/or its VNI Global Mobile Data Traffic Forecast, 2013–2018
Cisco affiliates. All rights reserved.
© 2013-2014
Cisco Confidential
72

33. Latin America Mobile Data Traffic Offload *
41% of Mobile Traffic to be Offloaded by 2018
29% of Mobile Traffic Offloaded in 2013
2.5
Exabytes per Month
Cellular Traffic from Mobile Devices
2.0
Offload Traffic from Mobile Devices
59%
1.5
1.0
41%
0.5
0.0
2013
2014
2015
2016
2017
2018
*Offload refers to traffic from dual mode devices (i.e., supports cell and wi-fi connectivity; excluding laptops) over wi-fi/small cell networks.
Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018
© 2013-2014 Cisco and/or its affiliates. All rights reserved.
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73

34. Argentina Mobile Data Traffic Offload *
39% of Mobile Traffic to be Offloaded by 2018
29% of Mobile Traffic Offloaded in 2013
0.18
Exabytes per Month
0.16
Cellular Traffic from Mobile Devices
0.14
Offload Traffic from Mobile Devices
61%
0.12
0.10
0.08
0.06
39%
0.04
0.02
0.00
2013
2014
2015
2016
2017
2018
*Offload refers to traffic from dual mode devices (i.e., supports cell and wi-fi connectivity; excluding laptops) over wi-fi/small cell networks.
Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018
© 2013-2014 Cisco and/or its affiliates. All rights reserved.
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74

35. Mobile Data Traffic and Offload Traffic, 2018
Mobile and Offload Traffic from
Mobile-Connected Devices
4G Devices Offload More Traffic Than 3G and 2G
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
60%
40%
2G
51%
49%
3G
Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018
© 2013-2014 Cisco and/or its affiliates. All rights reserved.
44%
Mobile Traffic
Offload Traffic
56%
4G
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79

36. Globally, the amount of
traffic offloaded from
tablets will be 69%
by 2018.
Globally, the amount of
traffic offloaded from
smartphones will be 51%
by 2018.
Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018
© 2013 Cisco and/or and/or its affiliates. Allreserved.
© 2013-2014 Cisco its affiliates. All rights rights reserved.
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80
80

37. In LATAM, the amount of
traffic offloaded from
tablets will be 56%
by 2018.
In LATAM, the amount of
traffic offloaded from
smartphones will be 44%
by 2018.
Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018
© 2013 Cisco and/or and/or its affiliates. Allreserved.
© 2013-2014 Cisco its affiliates. All rights rights reserved.
Cisco Confidential
81
81

38. VNI Mobile Forecast Update, 2013–2018
Top Mobile Networking Trends
1 Transitioning to Smarter Mobile Devices
2 Measuring IoE Adoption ─ Emerging Wearable Devices
3 Analyzing Mobile Applications ─ Video Dominance
4 Profiling Bandwidth Consumption by Device
5 Assessing Mobile Traffic/ Offload by Access Type (2G/3G/4G)
6 Comparing Mobile Network Speeds ─ Wi-Fi Wins
7 Adopting IPv6 ─ Beyond an Emerging Protocol
© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Cisco Confidential
85

39. Global Mobile Speeds by Device Type
Mbps
Tablet Speeds are 3.6x Higher than Average by 2018
Smartphone Speeds are 2.8x Higher than Average by 2018
10
9
8
7
6
5
4
3
2
1
0
9 Mbps
Tablets
Smartphones
All Mobile Devices
7 Mbps
3 Mbps
2013
2014
2015
2016
2017
2018
Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018
© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Cisco Confidential
87

40. LATAM Mobile Speeds by Device Type
Tablet Speeds are 4.9x Higher than Average by 2018
Smartphone Speeds are 4.7x Higher than Average by 2018
6
5
4
Mbps
4.9 Mbps
Tablets
Smartphones
All Mobile Devices
4.6 Mbps
3
2
1 Mbps
1
0
2013
2014
2015
2016
2017
2018
Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018
© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Cisco Confidential
88

41. Global Mobile Speeds by Network Type
4G Speeds will be 6X Higher than Average by 2018
3-3.5G Speeds will be 2X Higher than Average by 2018
16
14
12
4G
3G
All Network Types
2G
14 Mbps
Mbps
10
8
6
5 Mbps
4
3 Mbps
2
0
92 Kbps
2013
2014
2015
2016
Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018
© 2013-2014 Cisco and/or its affiliates. All rights reserved.
2017
2018
Cisco Confidential
89

42. LATAM Mobile Speeds by Network Type
4G Speeds will be 7X Higher than Average by 2018
3-3.5G Speeds will be 2X Higher than Average by 2018
8
7
6
4G
3G
All Network Types
2G
7 Mbps
Mbps
5
4
3
2
2 Mbps
1
1 Mbps
81 Kbps
0
2013
2014
2015
2016
Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018
© 2013-2014 Cisco and/or its affiliates. All rights reserved.
2017
2018
Cisco Confidential
90

43. Global Average Wi-Fi Speeds
Wi-Fi exceeds Mobile speeds during 2013-2018
2013
2018
3.9
23.7
North America
13.6
25.8
Western Europe
10.7
19.4
Asia-Pacific
7.9
22.0
Latin America
5.7
11.9
11.7
27.2
3.2
4.7
GLOBAL
Global Mbps
BY REGION
Central & Eastern Europe
Middle East & Africa
Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018
© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Cisco Confidential
91

44. VNI Mobile Forecast Update, 2013–2018
Top Mobile Networking Trends
1 Transitioning to Smarter Mobile Devices
2 Measuring IoE Adoption ─ Emerging Wearable Devices
3 Analyzing Mobile Applications ─ Video Dominance
4 Profiling Bandwidth Consumption by Device
5 Assessing Mobile Traffic/ Offload by Access Type (2G/3G/4G)
6 Comparing Mobile Network Speeds ─ Wi-Fi Wins
7 Adopting IPv6 ─ Beyond an Emerging Protocol
© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Cisco Confidential
92

45. Global IPv6-Capable Mobile Devices/Connections
Number of Devices (B)
By 2018, 4.9B Total IPv6-Capable Mobile Devices/Connections
5.0
4.5
4.0
3.5
3.0
2.5
2.0
1.5
1.0
0.5
0.0
31% CAGR 2013–2018
4.9B
1.3B
2013
2014
2015
2016
Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018
© 2013-2014 Cisco and/or its affiliates. All rights reserved.
2017
2018
Cisco Confidential
102

46. Latin America IPv6-Capable Mobile Devices/Connections
By 2018, 465M Total IPv6-capable mobile devices/connections
33% CAGR 2013–2018
Number of Devices (M)
500
465M
400
300
200
100
0
110M
2013
2014
2015
2016
Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018
© 2013-2014 Cisco and/or its affiliates. All rights reserved.
2017
2018
Cisco Confidential
103

47. Global IPv6 Mobile Data Traffic Forecast
By 2018, IPv6 Mobile Data Traffic Projected to Reach 6.6 EBs/month;
By 2018, IPv6 Traffic Projected to be 40% of Mobile Data Traffic
Exabytes per Month
7
6.6 EB/
month
6
5
4
3
2
1
0
.09 EB/
month
2013
2014
2015
2016
2017
2018
Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018
© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Cisco Confidential
104

48. Latin America IPv6 Mobile Data Traffic Forecast
By 2018, IPv6 Mobile Data Traffic Projected to Reach 449 PBs/month;
By 2018, IPv6 Traffic Projected to be 39% of Mobile Data Traffic
Petabytes per Month
500
449 PB/
month
400
300
200
100
0
5 PB/mo
2013
2014
2015
2016
2017
2018
Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018
© 2013-2014 Cisco and/or its affiliates. All rights reserved.
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105

49. Conclusion
© 2013-2014 Cisco and/or its affiliates. All rights reserved.
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50. Cisco VNI Global Mobile Forecast, 2013–2018
Key Takeaways / Summary
Global Mobile Data Traffic
By 2018, mobile data traffic will reach 15.9 EBs/per month (190 EBs annually).
Global Mobile Traffic Offload
By 2018, 52% of mobile data traffic will be offloaded to Wi-Fi/small cell networks.
Global Mobile Smart Devices Traffic
By 2018, smart devices will generate 96% of global mobile data traffic.
Global Mobile Video
By 2018, over 69% of the world’s mobile data traffic will be video.
Global Mobile Network Speeds
By 2018, avg mobile connection speed will nearly double (1.4 Mbps to 2.5 Mbps).
Global Mobile Devices/Connections
By 2018, there will be 1.4 mobile connections per capita globally.
Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018
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51. Cisco VNI LATAM Mobile Forecast, 2013–2018
Key Takeaways / Summary
LATAM Mobile Data Traffic
By 2018, mobile data traffic will reach 1.2 EBs/per month (14 EBs annually).
LATAM Mobile Traffic Offload
By 2018, 41% of mobile data traffic will be offloaded to Wi-Fi/small cell networks.
LATAM Mobile Smart Devices Traffic
By 2018, smart devices will generate 96% of LATAM mobile data traffic.
LATAM Mobile Video
By 2018, over 69% of LATAM’s mobile data traffic will be video.
LATAM Mobile Network Speeds
By 2018, avg mobile connection speed will grow 1.5-fold (0.7 Mbps to 1 Mbps).
LATAM Mobile Devices/Connections
By 2018, there will be 1.5 mobile connections per capita in Latin America.
Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018
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52. Cisco VNI Mobile Forecast; 2013–2018
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