This document discusses setting up and engaging a technology team. It outlines the challenges faced, including product and technology infrastructure, software engineering, quality engineering, usability, SEO, and system operations. It describes moving motivators for the team such as open labs, UX reports, tech talks, backlog grooming, retrospectives, and team building activities. It also discusses using an agile development process that is visible and predictable through techniques like story mapping, layered backlogs, delivery boards, lead time, throughput, and forecasting with estimates.