13. ο(αααΆ αΆα1984-αα·α ααα·ααΆ ααα αΆα1984) Microsoftααα α α OS
Windows (OS/2)
οαααααα αααΆ αΆα 1993 OS/2 αα½αααααααΊ Microsoft
Windows NT (32-bit)
οαα αααΆ αΆα 1990 (Microsoft Office)
14. ο α αΆααααΈαααΆ αΆα 1995 (World Wide Web)ααααΈα αΆ(Microsoft
Windows 95 Interface)αα·αααΆα Compatibility 32-bitα
(Internet Explorer αα·α Web Browser)
ο αααα»ααα αααΆ αΆα 2009 Microsoft ααααα α Windows7 ααΆααα αΌα
ααΆααα
ο αα αααΆ αΆα2012 Microsoft Windows 8α
15. 1. Windows&Windows Live Division:
2. Server and Tools:
3. Online Services Division
4. Microsoft Business Division:
5. Entertainment & Devices Division:
22. ο Product
o Product Variation
o Product Differentiation
o Product Innovation
o Product elimination
ο Price
o Cost Recovery pricing
o Penetration pricing
o Price skimming
ο Place
o Distribution Channel
o Direct Sales
o Indirect Sales
o E-commerce
ο Promotion
o Individual
o Communication
o Mass
o Brand
o Management
o Corporate
o Identity
23. 1. Network Marketing :
2. Regular Product launches :
3. Follower strategy :
4. Learning and Adapting :
5. Build a cash cow :
6. Be Customer Focused :
7. Ease Of Use :
8. Build Brand Equity :