Join me (Zack Miller, head of the investor community at OurCrowd) and Steven Dresner, CEO and founder of dealflow.com and author of Crowdfunding: A Guide to Raising Capital on the Internet, to learn about how entrepreneurs are using Internet technologies to identify, target, and land top-notch investors and how investors are using the same technologies to find investment opportunities. Join us to learn about: The cutting-edge ways top companies are raising money online The 3 mistakes companies make raising money and how to avoid them How to leverage the added transparency of the Internet and shared data to raise more money, more quickly

1. Deal Marketing on the Internet
Using Software to Find Investors and Sell Your Deal
Presented by: Zack Miller (OurCrowd) & Steven Dresner (Dealflow.com)

2. About your webinar participants:
Zack Miller, OurCrowd
Zack Miller has been growing investment businesses for the past decade. He's held senior leadership positions and consulted to some
of the top next-generation finance sites including Seeking Alpha, Lending Club, LearnVest, Wall Street Survivor, Covestor, and SigFig.
Zack began his career in finance as an equities analyst at a multinational hedge fund. He's also the author of Tradestream your Way to
Profits: Building a Killer Portfolio in the Age of Social Media (WIley, 2010) and runs the popular investing website Tradestreaming.com.
Zack received his MBA from Northwestern's Kellogg School of Management and his BA in Economics from Harvard.
Steven Dresner
Steven is founder and chief executive officer of Dealflow Analytics and is responsible for corporate strategy relating to Dealflow.com.
Prior to founding Dealflow Analytics, Steven was founder and chief executive officer of DealFlow Media (acquired by TheStreet Inc.
NASDAQ: TST). Steven was also an investment banker with Ladenburg Thalmann & Co. and was founder and chief executive officer of
VCOM Corporation (acquired by Utility.com). Steven has also been an active third-party marketer for hedge funds. Steven has a BS in
psychology from George Washington University and both an MBA in finance and a graduate degree in computer communications and
networks from the Lubin School of Business at Pace University. Steven is co-author and editor of six books including "PIPEs: A Guide
to Private Investments in Public Equity" and "The Issuer's Guide to PIPEs" (Bloomberg Press), and is a contributor to "Reverse
Mergers: Taking A Company Public Without An IPO" (Bloomberg Press). He just completed his latest collaborative book,
"Crowdfunding: The Definitive Guide to Raising Capital on the Internet," published by John Wiley & Sons in April 2014.
2

3. About OurCrowd, the global leader in equity crowdfunding.
OurCrowd is the leading venture capital-equity crowdfunding platform for accredited investors to find and invest in
professionally-vetted private, high-growth technology companies.
3
Our team sources and diligences hundreds of early stage companies monthly, selecting and investing in a handful. Once
we’ve invested, we open the round to our member base around the world to join on the same terms.
Since launching in 2012, nearly 4000 accredited investors from 50+ countries have joined our platform to get access to
top deals and have collectively invested over $43M into 37 companies. These angels have, with a minimum investment of
$10,000, been able to co-invest with major institutional investors like General Catalyst, Accel Partner, Khosla, Canaan
Partners, Microsoft, Horizons Ventures, and others.

4. 4
Jon
Medved
Co-­‐Founder
&
CEO
§ Washington
Post:
"one
of
Israel’s
leading
high
tech
venture
capitalists”
§ 12
exits
>$100M
§ Co-­‐founder,
CEO
of
VRNG
§ Founder,
Israel
Seed
Partners,
$260M
AOM
Elan
Zivotofsky
GP
Investments
§ Prelude
Israel
§ Tech
Banking
@
Lehman
§ Israeli
tech
analyst
@
Goldman
Pini
Lozowick
General
Partner
§ GP
@
Alta
Berkeley
§ Dir.
MarkeYng
@
Broadcom
§ Chairman
of
Provigent
§ Founder
and
GM
of
Verisense
§ 5
exits;
total
value
$3B
Access
to
best
opportuniYes
With
top-­‐Yer
co-­‐
investors
&
angels
Team
with
deep
experience
invesYng
in
and
growing
technology
companies
OurCrowd’s model: why global angels are using us to invest in startups

5.
What
is
the
future
of
deal
marke=ng?
5

6.
Answer:
SoCware
6

7. A few things to keep in mind before we get started…
The
No=on
of
Efficient
Markets…
Deals
are
similar
to
other
products
on
the
Internet
and
successful
deal
markeYng
will
require
accurate
product
informaYon,
lots
of
inventory,
and
easy
access
to
data.
The
Growth
in
Online
Deal
Marke=ng…
StaYsYcs
indicate
that
deal
markeYng
on
the
Internet
is
poised
for
tremendous
growth.
The
rise
of
Internet-­‐based
deal
markeYng
will
be
accelerated
by
the
growth
in
deal
portals
and
the
repeal
of
the
ban
on
general
solicitaYon.
This
is
bigger
than
crowdfunding…
We
aren’t
talking
solely
about
startup
deals
or
venture
deals.
What’s
happening
will
be
a
full-­‐on
migraYon
of
deal
markeYng
onto
the
Internet
that
includes
deals
in
all
sectors
and
of
all
types
and
stages.
7

8. Here’s a basic fact: Efficient markets rely on information
Due
to
regulatory
changes
and
the
rise
of
the
social
web,
the
business
of
raising
capital
is
rapidly
changing.
Access
to
accurate
informaYon
and
inventory
will
be
the
key
to
successful
deal
markeYng.
Stock
Brokerage:
Ver
1.0
-­‐
Asymmetric
informaYon,
phone-­‐based
selling
Ver
2.0
-­‐
More
informaYon,
do-­‐it-­‐yourself
research,
Internet-­‐based
selling
Think…
Capital
Raising:
Ver
1.0
-­‐
Asymmetric
informaYon,
phone-­‐based
selling
Ver
2.0
-­‐
More
informaYon,
deal
portals/agents/syndicates
selling
on
the
Internet
Think…
8

9. And another fact: Efficient markets of all kinds use the Internet for
distribution of products
From
banking
and
stocks
to
travel,
music,
retail,
and
virtually
every
industry,
efficient
markets
coalesce
around
informaYon
and
move
onto
the
Internet.
TradiYonal
Radio
=
Minimal
intelligence
about
users
TradiYonal
Travel
=
Fragmented
info,
expensive
Pandora
=
Lots
of
intelligence
about
users
Expedia
=
Aggregated
info,
inexpensive
Deals
should
be
viewed
like
other
“products,”
and
that’s
why
successful
deal
marke=ng
will
require
accurate
informa=on
and
distribu=on
on
the
Internet!
(Think
about
it.)
9

10. Online deal marketing is poised for growth
Many
deal
portals
are
strategy-­‐specific…
AcYve
Global
“Accredited”
Deal
Portals
=
225
as
of
Jan
2014
(Crowdsourcing.org)
AngelList
(seed
stage
investments)
- 12,000+
accredited
investors
(TechCrunch)
- 4,700
companies
currently
raising
capital
(Jan
2014)
Axial.net
(private
equity
investments)
- 15,000
members
(Jan
2014)
- 4,125+
acYve
deals
(Jan
2014)
Intralinks
(M&A)
- Out
of
2,400
M&A
respondents
to
Intralinks
survey:
Over
55%
of
dealmakers
currently
use
an
online
deal
network
to
support
deal
sourcing.
Of
them,
over
85%
of
sell-­‐side
M&A
professionals
have
marketed
at
least
one
deal
online
in
the
last
12
months.
Among
users
of
deal
sourcing
plalorms,
over
50%
of
buy-­‐side
and
over
40%
of
sell-­‐side
professionals
have
closed
a
deal
that
was
sourced
on
an
online
network.
70%
of
dealmakers
report
that
online
communiYes
of
M&A
professionals
are
making
deal-­‐sourcing
more
efficient.
AcYve
Global
Crowdfunding
Portals
=
945
(Crowdsourcing.org)
- Growing
fast:
330
portals
added
since
November
2012
- Big
push
in
the
U.S.
for
equity-­‐based
crowdfunding,
presently
in
SEC
comment
period
…which
is
why
I
an7cipate
portals
will
be
either
regional
or
sector-­‐specific
10

11. Don’t take my word for it… Take the SEC’s word for it! (The SEC
forecasts 20% growth in private placements)
All
quotes
from
SEC
Rule
Proposal
dated
August
29,
2012
enCtled,
“EliminaCng
The
ProhibiCon
Against
General
SolicitaCon
and
General
AdverCsing
in
Rule
506
and
Rule
144A
Offerings.”
“The
RegulaYon
D
market
is
large
compared
to
other
markets,
and
offerings
claiming
the
Rule
506
exempYon
are
by
far
the
dominant
type
of
offering
in
the
RegulaYon
D
market.
In
2011,
2010
and
2009,
issuers
raised
an
es=mated
$895
billion,
$902
billion
and
$581
billion,
respecYvely,
in
transacYons
claiming
the
Rule
506
exempYon.”
(p.
46)
“…in
2011,
15,930
companies
made
18,174
new
Form
D
filings.
The
annual
number
of
new
Form
D
filings
rose
from
13,764
in
2009
to
18,174
in
2011,
an
average
increase
of
approximately
2,205
Form
D
filings
per
year...”
(p.
42)
“We
esYmate
that
the
proposed
amendment
to
Rule
506
would
result
in
an
even
greater
annual
increase
in
the
number
of
Form
D
filings.
As
a
reference
point,
we
use
the
impact
of
a
past
rule
change
on
the
market
for
RegulaYon
D
offerings…this
was
followed
by
a
20%
increase
in
the
number
of
Form
D
filings…”
(p.
43)
“…accredited
investors
who
previously
have
found
it
difficult
to
idenYfy
investment
opportuniYes
in
Rule
506
offerings
would
be
able
to
idenYfy
a
larger
and
more
diverse
pool
of
potenYal
investment
opportuniYes.”
(p.
49)
“The
eliminaYon
of
the
prohibiYon
against
general
solicitaYon
would
likely
have
a
number
of
effects
on
issuers
and
investors.
When
using
general
solicitaYon,
issuers
would
be
able
to
reach
a
greater
number
of
potenYal
investors,
thus
increasing
their
access
to
capital.
The
proposed
amendment
to
Rule
506
would
likely
reduce
search
costs
associated
with
finding
accredited
investors
who
may
be
interested
in
a
par=cular
private
offering,
thus
enhancing
efficiency.
The
increase
in
the
number
of
potenYal
investors
could
result
in
greater
compeYYon
among
investors
interested
in
invesYng
in
an
issuer,
which
may
result
in
a
lower
cost
of
capital
for
issuers.”
(p.
47)
“…we
es=mate
that
the
proposed
amendment
to
Rule
506
would
result
in
a
20%
increase
in
Form
D
filings…or
approximately
5,000
filings.”
(p.
43)
11

12. An overview of the marketplace
Issuers,
investment
professionals,
sponsors,
and
accredited
investors
are
all
embracing
the
Internet
as
a
source
for
deal-­‐related
informa=on.
Accredited
Investors1
• 8.5
million
U.S.
adults
qualify
as
accredited
investors
• ~
300,000
acYve
angel
investors
in
2012
funded
approx.
67,000
companies
Venture
Capital2
• 480
acYve
venture
capital
firms
in
the
U.S.
as
of
2012
invesYng
on
average
$7.2
million
per
deal
• These
firms
manage
$190
billion
in
commired
capital
Investment
Professionals3
• 5.7
million
counted
in
NAICS
Code
52
–
Finance
&
Insurance
in
2011
U.S.
Census
• ~
800,000
acYvely
employed
in
securiYes
industry
Private
Placements
in
Public
EquiYes4
• 1,246
deals
completed
in
2012
• 4,193
market
parYcipants
(investors,
legal
counsel,
placement
agents)
acYve
in
2012
Crowdfunding5
• 86
million
visitors
to
Kickstarter.com
in
2012,
up
from
8
million
in
2010
• 2.2
million
project
supporters
• 570,672
funded
mulYple
projects
Sources:
1)
Government
Accountability
Office,
UNH
Center
for
Venture
Research
2)
CB
Insights,
TechCrunch,
NVCA
3)
Economagic/U.S.
Census,
SIFMA
4)
PrivateRaise
5)
Mashable,
Kickstarter.com
12

13. Here are some of the companies solving problems in this
relatively nascent area of deal tracking and analytics
• Crunchbase
• Marermark
• Dashboard
• Tracxn
• RelaYonship
Science
• And,
Dealflow.com
(shameless
plug
to
follow)
13

14. And some of the firms receiving investment in the area of
online deal marketing
14
Company
Total
Funding
Amount
Investor(s)
Most
Recent
Funding
Date
Business
Descrip=on
LendingClub
$388,300,000
Norwest
Venture
Partners,
Morgenthaler
Ventures,
Canaan
Partners,
FoundaYon
Capital,
Undisclosed
Angel
Investors,
AcYve
Starts,
Union
Square
Ventures,
Thomvest
Ventures,
Kleiner
Perkins
Caufield
&
Byers,
Bay
Partners,
Google
Capital,
Digital
Sky
Technologies,
Coatue
Management,
Undisclosed
Investors,
T.
Rowe
Price,
BlackRock,
Wellington
Management
and
Sands
Capital
4/17/2014
Peer-­‐to-­‐peer
lending
Prosper.com
$119,900,000
Accel
Partners,
Benchmark
Capital,
Meritech
Capital
Partners,
Fidelity
Ventures,
Omidyar
Network,
DAG
Ventures,
QED
Investors,
VoliYon
Capital,
TomorrowVentures,
CompuCredit
Holdings
CorporaYon,
Draper
Fisher
Jurvetson,
Crosslink
Capital,
Sequoia
Capital
and
BlackRock
9/24/2013
Peer-­‐to-­‐peer
lending
Funding
Circle
$58,200,000
Index
Ventures,
Union
Square
Ventures,
Accel
Partners
and
Ribbit
Capital
10/23/2013
Peer-­‐to-­‐peer
lending
in
UK
Zopa
$42,900,000
Arrowgrass
Capital
Partners,
Augmentum
Capital,
Benchmark
Capital,
Bessemer
Venture
Partners,
Tim
Draper
1/30/2014
Peer-­‐to-­‐peer
lending
in
UK
OurCrowd
$30,500,000
Individual
investors
4/28/2014
Equity
accredited
/
crowdfunding
plalorm

15. And some of the firms receiving investment in the area of
online deal marketing
15
Company
Total
Funding
Amount
Investor(s)
Most
Recent
Funding
Date
Business
Descrip=on
Pret
d'Union
$25,700,000
Schibsted,
Credit
Mutuel
Arkea,
Kima
Ventures,
Weber
Investments,
Ag2r
La
Mondiale
11/7/2013
Peer-­‐to-­‐peer
lending
in
Europe
Crowdrise
$24,730,000
Union
Square
Ventures,
Spark
Capital,
Index
Ventures,
RatPac,
CAA
Ventures,
United
Talent
Agency,
Bezos
ExpediYons,
Lightbank
LLC,
Individual
investors
and
undisclosed
venture
investors
12/31/2013
Crowdfunding
for
charity
AngelList
$24,000,000
Kleiner
Perkins
Caufield
&
Byers,
Google
Ventures,
Draper
Fisher
Jurvetson,
Atlas
Venture,
Marc
Andreessen,
Mitch
Kapor,
iNovia
Capital,
Ev
Williams,
SV
Angel,
Max
Levchin,
Paige
Craig,
Floodgate,
The
Kauffman
FoundaYon,
InnovaYon
Endeavors,
Version
One
Ventures,
Rothenberg
Ventures,
Gil
Penchina
and
Promus
Ventures
9/22/2013
Equity
accredited/
crowdfunding
plalorm
CircleUp
$23,000,000
Google
Ventures,
Union
Square
Ventures,
Canaan
Partners,
Maveron,
David
Topper,
TriplePoint
Capital
and
Rose
Park
Advisors
3/26/2014
Equity
accredited/
crowdfunding
plalorm
focused
on
consumer
products
Realty
Mogul
$9,000,000
Canaan
Partners
3/27/2014
Equity
accredited/
crowdfunding
plalorm
focused
on
real
estate
Axial
$8,500,000
Cove
Point
Holdings,
Fabrice
Grinda,
First
Round
Capital,
Lerer
Ventures,
Mark
Gerson,
Redpoint
Ventures
and
Windcrest
Partners
5/18/2012
Membership
community
of
private
companies
and
M&A

16. And some of the firms receiving investment in the area of
online deal marketing
16
Company
Total
Funding
Amount
Investor(s)
Most
Recent
Funding
Date
Business
Descrip=on
FundersClub
$6,500,000
Spark
Capital,
Intel
Capital,
Felicis
Ventures,
Y
Combinator,
First
Round
Capital,
General
Catalyst
Partners,
SV
Angel,
Andreessen
Horowitz,
Plug
and
Play
Ventures,
Pejman
Nozad,
DG
IncubaYon,
Chris
Dixon,
Start
Fund,
Draper
Associates,
Dan
Rose,
Jack
Abraham,
Netprice.com,
Aaron
Levie,
GVA
Capital,
Farzad
Nazem
and
Investmon
Sarl
10/1/2012
Online
venture
capital
EquityNet
$5,000,000
Proton
Enterprises
and
undisclosed
investors
4/8/2014
Equity
accredited/
crowdfunding
plalorm
Seedrs
$3,510,000
DFJ
Esprit,
Undisclosed
Angel
Investors
and
AFT
Holdings
2/3/2014
Equity
crowdfunding
plalorm
in
the
UK
SeedInvest
$3,000,000
Archer
Gray,
Avenue
A
Ventures,
Great
Oaks
Venture
Capital,
JumpStart
NJ
Angel
Network,
Krillion
Ventures,
Scout
Ventures
and
undisclosed
angel
investors
4/14/2014
Equity
accredited/
crowdfunding
plalorm

17. Here’s how you should view the future of deals (and deal data)
There
are
two
primary
inputs
in
the
world
of
deal
tracking…
1)
Deals
(that
is,
companies
running
deals)
and
2)
investors
in
deals
There
are
three
types
of
en==es
involved
in
deals
(what
we
call
the
“three
I’s”)…
1)
Issuers
2)
Investors
and
3)
Intermediaries
There’s
“hard
data”
and
there’s
“soC
data”…
Hard
data
=
sourced
informaYon.
So}
data
=
anecdotal
or
contextual
informaYon.
This
informaYon
forms
the
basis
of
deal
tracking
in
the
world
of
deal
markeYng
on
the
Internet.
If
you
give
investors
access
to
this
data
then
you
can
begin
to
understand
their
investment
preferences.
(It’s
not
complicated.
Again,
think
about
it.)
17

18. The way we’re solving problems @ Dealflow.com
As
deal
markeCng
increasingly
involves
the
use
of
soRware
to
assist
–
and
in
many
cases
replace
–
agents,
finders,
and
investment
bankers,
we’re
focused
on
problems
related
to
the
DISTRIBUTION
of
deals.
(DistribuCon
is
everyone’s
“problem.”)
We’re
using
publicly
available
data
and
proprietary
surveys
to
build
detailed
investor
profiles
and
deal
profiles
with
a
view
towards
algorithmic
matchmaking.
Companies
like
Nellix,
Amazon,
and
Pandora
refer
to
this
as
a
“recommendaYon
engine.”
In
the
process
of
running
our
business,
we’re
building
a
large
database
of
accredited
individual
investors
and
insYtuYonal
investors,
complete
with
detailed
investment
preferences.
18

19. Remember…
This isn’t (only) about crowdfunding.
19

20. 20

21. QuesYons
relaYng
to
this
presentaYon
should
be
directed
to:
Zack
Miller
OurCrowd.com
zack@ourcrowd.com
Telephone
+972
(0)
2
636
9300
or
Steven
Dresner
Dealflow.com
steven@dealflow.com
Telephone
+1
(516)
876
8006
21
Thanks
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