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Social Networking Data – The Vital Ingredient for 360 Customer Understanding

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Social networks have the potential to provide companies with instant, reliable and valuable feedback - to help them reduce their reliance on expensive market research. But how useful is this new data source? Can “buzz” ever match the quality of traditionally researched data? And how far can casual online interactions be used to map transactional or behavioural shifts? In this presentation Paul Alexander (Beyond Data) demonstrates how several leading brands are approaching these questions and found answers to them.

Published in: Technology, Business
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Social Networking Data – The Vital Ingredient for 360 Customer Understanding

  1. 1. Social Networking Data – The Vital Ingredient for 360 Customer Understanding<br />
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  6. 6. Market Research<br />5<br />Communication<br /> Shopping<br />CONTEXT<br /> Social Web<br />+<br />FORESIGHT<br /> Content<br /> Finances<br />=<br />TRUE INSIGHT<br />
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