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Out-Smarts   Online Strategy Social Media Marketing Blog Management Email Marketing PPC Advertising and SEO
How to use Social Media Effectively for Your Organization Mhairi Petrovic - President  May 18, 2010
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What It Is? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Who uses it? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why People Use Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Benefits for Organisations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Before You Start ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Facebook  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook Page
LinkedIn  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
LinkedIn for Recruitment
Twitter  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter for Recruitment
Blogs  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media For Recruitment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Privacy Concerns ,[object Object],[object Object],[object Object],[object Object]
Key To Success In Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
For more information: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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YES - Introduction to Social Media Presentation

Editor's Notes

  1. Greetings – My name is Janice Finseth and I am in business development for Out-Smarts – a boutique internet marketing company based in Vancouver. Firstly, Thank you for an opportunity for myself and Mhairi Petrovic – President of OutSmarts to meet with you today. Out-Smarts is a Vancouver based company that provides internet marketing services. Our greatest focus is on social media marketing. Our clients are small and medium sized businesses – who tell us that that we bring experience, expertise and structure to internet marketing initiatives. What do we do – specifically? We provide; social media training and planning A focused strategy for utilizing social networks like twitter, face book , - to get your message out blog development services and podcast design. Outsmarts also provides – Search ENGINE optimization – or SEO – which is essential to increase chances for your site to be found on Google, yahoo and msn. We also design pay per click advertising campaigns and email marketing campaigns. We love what we do. Now I will pass you over to Mhairi who will give you a straightforward overview of the What, Why and How of Social Media marketing. Mhairi is a passionate proponent of Social Media and we trust that she will answer some of your burning questions and even inspire you all to begin to plan to integrate social media into your current marketing strategies.
  2. Contact, cimmunicate, collaborate and build community. Pub analogy. .
  3. More people than in North America. 70% of North Americans are active online. On business front, recent survey conducted by 6s marketing found that “Out of the respondents who filled out the survey: * 69% use Facebook * 47% use Twitter * 38% use LinkedIn * 38% use YouTube * 29% use Flickr