5. Mission
Our mission is to provide higher hospitality
service in lower cost to our customers.
Vision
In the primary condition by graving customers
we want to make us known and well reputed
wedding planner organization in all over the
country.
6. Brief description of our company
Our company is in Baridhara, our company is not so
big. This business will start out as a simple
proprietorship. We provide services to marriages who
are interested to have a wedding planner.
Target Market strategy
We offer services mostly to the bride and grooms
as well as the family members. Our target to make
our company at the position as an experienced
provider of wedding planning services.
7. Services
Services we are providing :
Decoration
Food Arrangement
Beautician
Shopping Consultancy
Providing Technical
Solution
Financial advisement
Fast Aid Medical
Arrangement
Security System
Photography
Costume
8. Growth Trends
Growth trends in business are important indicators of
consumer spending patterns. We can get opportunities
by using trend information. By using growth trends we
can satisfy our consumer demand.
9. Pricing Power
The pricing power portion of the marketing plan
involves determining how we will price our services.
Our services price are on various themes:
THEMES PRICE
Fairy tale 2,00,000
Barbie 3,00,000
Magic 1,50,000
Prince princess 2,50,000
10. Cash Flow
Inflow Amount Outflow Amount
Service 45,00,000 Equipment 5,00,000
Transport
Expense
10,00,000
Employees
Salary
10,00,000
Advertisement 7,20,000
Power Supply 1,00,000
Office Rent 3,00,000
Total 45,00,000 Total 36,20,000
11. SWOT analysis
Strength Weakness
Expert and dedicated
management faculty
No financial problem and
enough reserved cash
Better advertisements
Enough manpower
Lack of enough place
Communication problem
12. SWOT analysis (continued)
Opportunity Threats
Good support from
government
Few competitors
People showing interest on
having wedding planner
Political situation also a
threat
Loosing customers for
competitors
13. Market Analysis Summary
As previously stated, marriage is a billion money
industry, therefore, just about everyone we meet is a
potential client. However, we mostly advertise to
brides, grooms, and family members
14. Marketing Mix
The marketing mix consists of the "4 P's.’’
The basic principles of marketing consist of
product
price
place
promotion.
15. Marketing mix
Product Price
Higher hospitality service
Luxurious service
Good security service
we give different types of
service on different themes
and our service rate are
depended on those themes
the prices are given as per
themes
16. Marketing mix (continued)
Place Promotion
Baridhara Dhaka
Less competitors
Reasonable for nearest
customers
TV adverts
Newspapers
Posters
Bill-boards
Focusing on opening new
branches
17. Human Resource Management
The importance of Human Resource Management in an
organization cannot be denied. In case of a wedding
planner industry it gains more importance where a large
number of diverse workforces have to be handled by the
management.
19. Method of Recruitment
Direct Methods
Indirect Methods
Third Party Methods
CAMPUS RECRUITMENTS
Newspaper advertisements
Television and radio advertisements
Private employment search firms
Employment exchanges
Gate hiring and contractors
Unsolicited applicants/walk-ins
Internet recruiting
20. Educated employees.
Experienced trainer.
Dedicated & Hard working.
Planning
Opening new branches in future
21. Handling major problems
Problems Handling Problems
Communicating problem
Political problems
Less customers
Economical problems
Improved communicating
system
Overcomed this problem
Improved our advertising
system
We took loan from bank
22. Conclusion
With its some disadvantages it is a very profitable
business. We provide services to our customers at a
high quality and they are happy with us. Now a days
many Bangladeshi couples are showing interest to have
a wedding planner in their marriage occasions.