Having an optimistic vision is great, as long
as you remain realistic. Don’t embellish or
over-project in your business plan.
This will help you conceptualise your
business better, and convince investors to
take you seriously.
THE BEST BUSINESS PLAN EVER
Name all of your competitors and
comment on how you are better than, or
at least diﬀerent from, each of them.
ASK FOR ADVICE
Remember to talk to people who work in ﬁnance,
marketing, law, or production to help you with certain
elements of your business plan. There is no shame in
Get hard data, facts, and statistics on
your side, especially when it comes to
talking about your industry’s market.
BE CLEAR AND
Your business plan should be less
than 20 pages long, so don’t ramble.
Leave out ﬁller language, and come
straight to the point.
You might not be a writer,
but a well-written
business plan makes a
Consider asking for help if
you are unsure.
Do something unique
with your business plan
that will not only make it
stand out from the rest,
but also show that you have vision
and initiative. Don’t just take an
existing template and ﬁll it in with
your own information.
IGNORE THE CUSTOMER
Do research, conduct surveys,
and organise focus groups to ﬁnd
out what your customer really
TAILOR YOUR PLAN
You need to know your audience.
If you are submitting your plan for
a bank loan, think like a banker
when writing it. If you need
investors, write your business
plan speciﬁcally for them.
FIND OUT MORE ABOUT STUDYING AN ENTREPRENEURSHIP COURSE AT
Even if you are a really good writer,
ask a few people you trust to
proofread your business plan. It’s easy
to miss your own mistakes.