Open society web 20 and new trends on information systems pablo de castro uc

Diploma in European Business and Economics
Business Management Techniques: Good Practices
Management Information Systems

MANAGEMENT INFORMATION SYSTEMS
www.pablodecastro.com
OPEN SOCIETY, WEB 2.0 AND NEW TRENDS ON
INFORMATION SYSTEMS
Feb-2014

UC-DEBE|www.pablodecastro.com|Web 2.0 and new IT trends


GROUNDSWELL




Source: Juan Lara


Source: javiervelilla.es



NEW WAVES
NEW TRENDS


“At crisis times only
the creativity is
more important than
knowledge”
Albert Einstein



Current Society Trends



Globalization



Open World or without boundaries



Complexity



Uncertainty, Suspense



Globalization = Open Systems
The open systems are
been distinguish for:

Requiring

Uncertainty

Trust

Complexity

Networks



New Culture

RESERVED/CLOSED
Silos, stiffness, inflexibility

COLLABORATIVE
Share internally information and
knowledge


OPEN
Linking ecosystems (comunities)
indoor and outdoor
to win-win mutually


Crisis times require



Out of the Box (Cube)



Go out from our comfort
domain



Cross the boundaries



Creativity and Innovation



Where good ideas come from?
(Kevin Kelly y Steven Johnson / Wired oct 2010)



Steve Johnson:
Coral Reef as innovation model
Huge creative environments, as MIT,
Los Alamos, New York or the World
Wide Web are as coral reefs, with
colonies of several and diverses
creators, that are been interacting
and affecting reciprocally.



Coral Reef: The perfect engine of innovation





TWITTER: not only for watch what are people
doing while have breakfast, but listen what are
talking people about, what are their feature
issues, prefered articles, blogs, with whom are
they connected, to share knowledge using
microcontents ( only 140 characters)
FACEBOOK: Not to create a book of former
students, instead to build a new networked
market where people, companies, administration
and other organizations remain connected and
adding value.



WEB 2.0
.

Feb-2014



Webmasters- Static content
Surfing and sinking
The “king” is the content
Static web page, difficult to modify and upgrade
Surfers, informations consulmers
Poor interaction( e-mail, forms…)
Use in marketing and promise of e-commerce, not to the collaboration
Modems (9.6 kbs) .Very small bandwith available
Pay by access business models


Web 1.0


Intranets. Knowledge Management
B2B B2C

Web 1.5

Extranets. Open your intranet to your customers
Inet models
ADSL 256-512Kb and p2p applications
ASP and J2EE applications
Productivity on-line applications
Show up Banks in Internet
Electronic Administration
Internet arrive to Tourism sector
News on internet, books on-line, e-commerce, acutions on-line


Expectative grow
and grow without
a solid base.
Venture capital
support new
business and this
bubble grow too
much.


Foto de http://alwaysnewmistakes.wordpress.com/2008/01/



Band Width growing


Foto de http://www.compuservicios2laredos.com/computips/320como-ampliar-el-ancho-de-banda-en.html


P2P


Foto de <http://www.masternewmedia.org/information_access/p2ppeer-to-peer-economy/peer--to-peer-governance-productionproperty-part-1-Michel-Bauwens-20071020.htm>



Foto de http://www.fueradelimites.com/2007/09/25-el-blog-de-laschicas-de-la-poule-de-los-martes



Foto de http://noticiastheinternet.blogspot.com/2007/12/wikipediabajo-licencia-de-creative.html


FREE
COST SERVICE

You Tube

Hotmail

Google docs
bloglines

Del.ici.ous

wordpress

Blogger

Skype

Google maps
facebook

flickr
messenger

Dropbox
gmail


people joins to work
together in the creation of
software, content,
communities…

There are discussions on
any topic imaginable…

Communities have always
existed, but now are
created on any topic
imaginable..

Users have become
producers and consumers.
Simplicity is the key…

•
•
•
•
•
•

Collaboration
Conversations
Communities
Content creation
Accumulative learning
Collective intelligence

New concepts
show up


You can learn from what
others do and with CC and
mashups provide new
knowledge…

The collective
intelligence can be
understood as the
ability of a group of
people to collaborate
and achieve goals
together. Build the
knowledge among a
lot of …



Fotos de http://www.businessweek.com/magazine/content/05_25/b3938002_mz001.htm
y http://www.time.com/time/covers/0,16641,20061225,00.html


Web 2.0 is an
adventure, and
therefore we do not
know how to define
it.

The best is to live it


We can describe
what is and what is
not, as well as the
origin of the concept

It is a new attitude,
where the
protagonist is the
user

D. Armano


¿Is it a transitory
fashionable “Meme”?
The Web 2.0 and Social
Networks are not only
technology, but they are
the perspective from
where we should work to
develop our organizations
in a new world


SOCIETY 2.0= Knowledge Society

$


$


Web 2.0 and Social
Networks
Society 2.0
Business 2.0
Logistics 2.0
Education 2.0
D. Armano


Generation 2.0


What Is Web 2.0
Design Patterns and Business Models
for the Next Generation of Software
by Tim O'Reilly
09/30/2005
http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html



The web that it
is only read

Extensible web
where you can
read and write

• Read

•Read/Write

• Document, Page

• User, link,
picture, location…

• Static

• Dynamic

• Browser

• Browser, RSS
reader, mobile

• geeks

• Everyone
Adapted from Aníbal de la Torre (artículo) and Tyson Williams
(foto)

dia1


Society
2.0

New actitude

2.0

2.0

News
2.0

HHRR

Simplicity

Democratizati
on

Enterprise

Education

Reach
everybody
Power of
users
Freedom to
spread your
word

Customers

Collective
learning

Viral

Participatory
Democracy

Engagement
Participation

Motivations
Shift free
tiime use

Marketing
2.0

Listen

Microcontent
s

Free
Suppliers

Politics
2.0

Proximity
Proccess

Contents


Campaigns
Ubicuity


technology

marketing

2.0

Proccess
management


2.0 is a global concept that involves the three business
parameters to get the ultimate goal of community
generation. Loyalty marketing is to create a sense of
belonging. This is what organizations are trying to do.
Generate the value of the brand membership is the
main goal in the creation of the community.


The tools and services that form the WEB 2.0



• According to the value and usefulness can
be classified in the following types
– social networks and virtual communities
– user generated content
– social organization of the information
– applications and mashup services



social
networks
Participatory
communities
where
relationships are
established
between users
on the basis of
their common
interests



Blog (weblog o
bitácora):
Web site that collects
chronologically articles
from one or several
authors, appearing most
recent first.
Readers can add
comments on each article
and the author respond (
= conversation)



Podcast (iPod + broadcast):
Blog where articles are sound
files recorded by the author
6 minutes BBC learning english



http://www.flickr.com


Edublog:
It is a weblog that is
used for educational
purposes or in
learning
environments by
both teachers and
students
http://www.aula21.net/
aulablog21



Creative Commons License:
Legal contract to define the
copyright on the use, modification
and reproduction of the content
http://es.creativecommons.org

http://www.youtube.com/watch?v=UTLcwqwxRY&feature=plcp


(tag): word/s key/s associated to a content (picture, video, web…)

(tag cloud)



Folksonomía: Taxonomy
(classification system) of information
built between several without
hierarchy between terms

http://www-958.ibm.com/software/analytics/manyeyes/


Canal (feed): RSS file with last contents publish by a website
RSS (Really Simple Syndication): XML starndard file to syndicate contents . Also Atom
and RDF
Sindication: Suscribe from a Reader to news, contents and updates in one o several
websites
RSS Reader: Software to read RSS files


TRACKBACK. Who likes me


BLOGROLL.Who I like



http://www.panoramio.com


Could we live without social web, web 2.0?
Think about how we use internet today and how we were
using it, only six years ago. It is more, think about why, how,
where, when and who is using the web.
The social web, web 2.0 , is the innovation of our time. If
internet comes to be or not a phenomenon of masses is
irrelevant. Our behavior and that of future generations has
been altered irreversibly.



10 Ideas for companies in times of crisis

Many companies around the world are beginning to use in-depth and look at the
power that offer web 2.0 tools to improve its internal organization and its results.
Do we see any proposal?

Adapted from NETORATON 2.0
By Cesar Calderon
http://www.netoraton.es/?p=3072



1.- Detects the talent within your company:
How many workers in your company are active users of social networks
such as Facebook or LinkedIn? How many of them write a blog? If you are
able to connect with them you have elements with a huge capacity for
leadership, generation of networks and initiatives. They can lead change
processes.



2.- Keep always together to your best brains.

In large companies with business units and geographically remote
production is complicated - and expensive - gather in the same physical
point to different work teams. Why wouldn't use wikis to collect their ideas
in a collaborative ecosystem?



3.- Continuous Brainstorming.

The internal use of systems of microblogging sites like Twitter or similar we
could afford to keep permanently open channels of innovation with the
virtuality of the communication has to occur in small pieces of 140
characters. Goodbye to 200 page reports!!.



4.- Listen people is talking about your company in the network.

The network allows us to remain in a permanent state of active listening,
talking to our customers and anticipate potential crises.
.



5.- Open channels of conversation with your customers .

You will get direct channels of communication with your customers giving
you a privileged insight into the market.



6.- See beyond where your customers are.

Not only blogs, social networks allow you to be more in touch with your
potential customers about your products. If they are on social networks,
what do you expect?



7.- Invests in advertising that works.

What return will bring you the classic formats of advertising? The
segmentation that offer social networks let you direct your messages to
them who really may be interested in.



8.- Play, create, research, try&test .

The network is in constant motion, each day there are new ideas, products
and applications that can help your business. If you let sit down and still
they do not come to you !!!.



9.- Take part in the conversation.

The world not just in your company, if you keep the doors closed
innovation will be more complicated. Talks with other companies, with your
suppliers, your customers, your competition. Social Media begin to allow
chart these talks in a simple way by contributing ideas and receive
contributions from an environment that is multiplying exponentially each
day.



10.- ….More ideas and proposals?.
…………………………
…………………………
…………………………
………………………….
…………………………



“Seems a key immediate work on the use of Web 2.0 tools in
the management of organizations and especially in the
management of persons, both as an object of knowledge, as
well also, as a tool to generate new knowledge networks and
adapt existing networks to a new culture 2.0

.

”

“Start to learning by doing”


NEW TRENDS ON INFORMATION SYSTEMS

Feb-2014



Index
•
•
•
•
•
•
•
•
•

The cloud computing
Crowdsourcing
Semantic Web
RFID
Internet of Things
Smart Cities
Environmental Intelligence
Web Squared
Big Data and Conceptual Economy



The cloud
computing

Smart Cities

Environmental
Intelligence

Crowdsourcing

Internet of
Things

Web Squared

RFID

Big Data y
Conceptual
Economy

Semantic Web



The Cloud Computing


Cloud fashion

Providers are
responsible
for:

Platform and
develop
maintenance

applications

nfraestructure

hosting

And they offer to us

As a service


Cloud Computing

TCO

They
tend to
zero cost
Adquisition



Cloud phenomenon

Freemium

Free

Pay by service



Components and architecture
• Google Chrome

Clientes • Iphone
Cloud
Aplicaciones
Cloud

• Facebook
• Google Apps
• Microsoft online

Servicios Cloud

Plataforma Cloud

Almacenamiento Cloud

Infraestructura Cloud


• Agregadores
• Paypal
• Google maps
• Mosso
• Force.com
• Live mesh-Azore
• Skydrive
• Amazon Simple Storage Service
• Amazon EC2
• Gogrid
• Rackstage


CROWDSOURCING
The Cloud Computing



http://www.wired.com/wired/archive/14.06/crowds.htm
l

The Rise of Crowdsourcing ( Jeff Howe)


Outsourcing

Crowdsourcing

The Cloud Computing


Semantic web


Semantic
metadata

Automatic
assesment
World
Wide
Web



RFID


What is an RFID tag?

An electronic tag is a tag made up of an IC chip and an antenna.
○ Electronic tags use radio signals to provide a range of applications not possible with conventional barcodes, such as:
・Multiple tags can be read together as a group
・Readers can read tags from a distance
○ Small, thin, and cheap electronic tags will not only replace barcodes but also provide a range of useful network-based
applications.
RFID tags are the tools that form the basis of ubiquitous networking

Adapted de NOZAKI Masatoshi


Image of network-based RFID


Guard
Insuranc
e

Car maker
Database of objects
with RFID tags

Network

Interconversion gateway
Converting an electronic tag
number into a network address
indicating a data location

Network address

Server

Seamless tag information
control
Exchanging RFID tag attribute
information
between
different
platforms
under
seamless
management

Leader
New business/service
Gas station

E-tag

Security adaptive control

Linking different industries
through network for sharing
log, real-time, and other
information

Preventing information tampering or
illegal access and protecting privacy

4


Welfare Field (Location Information

System)


Outline
Each person will carry a terminal to read RFID codes. The obtained RFID
codes together with the situation is transmitted to the server. As a result, for
example, to a terminal that is carried by a person who has some eye sight
problems, the services suitable for those who have such problems will be
called up.

Image of Use
Please move
forward slowly.

The elevator
for
wheelchairs
comes out.

A slope comes
out between a
home and a train.

RFID
Resolution
Server

Network

Which is a
destination
?

on the premises
Stairs
are 1m
ahead.
Be
careful.

In the car

Location
Information
System
The chair
appeared in the
direction of the
forward right.
Please sit down.

Position
Information System

XX
station

5


Distribution Field (Container

Distribution)


Outline
Each container loaded or unloaded at a quay has an RFID tag for the
automatic recognition of the container number. This allows real-time
tracking and also location management in the container terminal.

Image of Use

System image

Electronic datum
(Reference
station)

GP
S

Radio control
station

E-tag
E-tag reader
Antenna

Automatic recognition of container
seal and seal number

E-seal tag

Flow in terminal
Yard

Gate

Quay

Quay

Yard
Gate
Automatic recognition of
container number and seal

container number at
loading or unloading


container number at
loading or unloading

Container
terminal

8


INTERNET OF THINGS


Any thing, conveniently tagged, will be able
to communicate with other objects equally
tagged via Internet protocol, the protocol IP



SMART CITIES


Smart Grid
Airport
Education

Harbor
Public safety

Business Energy
Management System

Disaster
prevention
Network

Railway

Intelligent transport system
E-government
Medical care

Home Energy
Management System

Stadium
Automotive

Electric Vehicle



The Cloud Computing



New technological scenarios,
characterized essentially by the existence
of digital environments, equipped with
devices sensitive to the presence of the
people and that will react to them, adapted
to their needs, customs or emotions.


Google Glasses


2

WEB

WEB SQUARED



FACE TO SEE



The shadow of each thing in the internet



Creativity

Low cost

Innovation

Conceptual
Economy
Social
media

Desing

Internet



Book interesting about
new economy



new economy

DO NOT
WASTE
THIS
CRISIS


FROM PUSH
PROGRAMS TO
PULL
PLATFORMS


new economy


new economy

THE CREATIVE
POWER OF
COLLABORATION



new economy

SHARE AND
SHAKE INTERNAL
AND EXTERNAL
IDEAS TO
INCREASE THE
GROWTH



new economy

HOW TO GIVE UP
CONTROL, AND
BE IN COMMAND


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