BRINGING EUROPEAN KEY PLAYERS TOGETHER ponencia pablo de castro y miguel angel pesquera workshop 07nov2010

BRINGING EUROPEAN KEY PLAYERS TOGETHER
Workshop: BARCELONA-CIVITAVECHIA
SOCIAL NETWORKS & LOGISTICS: COMODALWEB 2.0
Pablo de Castro – Miguel Angel Pesquera
Cruise Barcelona, November, 7th, 2010

Pablo de Castro- Miguel Angel Pesquera
GROUNDSWELL

Pablo de Castro- Miguel Angel PesqueraSource: Juan Lara

Source: javiervelilla.es

NEW WAVES
NEW TRENDS

“At crisis times only
the creativity is
more important than
knowledge”
Albert Einstein

§ Globalization
§ Open World or without boundaries
§ Complexity
§ Uncertainty, Suspense
Current Society Tenders

The open systems are
been distinguish for:
Requiring
Uncertainty Trust
Complexity Networks
Globalization = Open Systems

RESERVED/CLOSED
Silos, stiffness, inflexibility
COLLABORATIVE
Share internally information and
knowledge
OPEN
Linking ecosystems (comunities)
indoor and outdoor
to win-win mutually
New Culture

Crisis times require
§ Out of the Box (Cube)
§ Go out from our comfort
domain
§ Cross the boundaries
§ Creativity and Innovation

§ Complexity
§ No foresight
§ A crowd of links
§ Importance of soft links
§ Uncertainty
§ PULL vs. Push Markets
§ Connected: Networks
§ Plataforms vs Programs
Globalization

Where good ideas come from?
(Kevin Kelly y Steven Johnson / Wired oct 2010)

Huge creative environments, as MIT,
Los Alamos, New York or the World
Wide Web are as coral reefs, with
colonies of several and diverses
creators, that are been interacting
and affecting reciprocally.
Steve Johnson:
Coral Reef as innovation model

§ TWITTER: not only for watch what are people
doing while have breakfast, but listen what are
talking people about, what are their feature
issues, prefered articles, blogs, with whom are
they connected, to share knowledge using
microcontents ( only 140 characters)
§ FACEBOOK: Not to create a book of former
students, instead to build a new networked
market where people, companies, administration
and other organizations remain connected and
adding value.
Coral Reef: The perfect engine of innovation

Using twitter as a knowledge social network

D. Armano
WEB 2.0
SOCIAL NETWORKS

¿Is it a transitory
fashionable “Meme”?
TheWeb 2.0 and Social
Networks are not only
technology, but they are
the perspective from
where we should work to
develop our organizations
in a new world

SOCIETY 2.0= Knowledge Society
$ $

Web 2.0 and Social
Networks
Society 2.0
Business 2.0
Logistics 2.0
Education 2.0
Generation 2.0D. Armano

The tools and services that form the WEB 2.0

PORT
TELE
PORT
HISTORY OF THE
INTRODUCTION OF NEW
TECHNOLOGIES OF THE
INFORMATION AND
COMMUNICATIONS IN
PORTS

1. Manage efficiently the operations of ships entering and leaving the ports
2. Adapt the port equipments and resources to the rapid growth in the size
of ships and the continuous demand for new features on security,
prevention and the environment.
3. Improve the intermodality and co-modality to allow higher speediness in
the handling and distribution of goods, adapting in each case to the
different types of charges and their standards.
4. Enable new logistics services that can provide added value in ports,
changing from a approximation purely intermodal a model more
advanced, based on the figure of the port as logistical collaborative
node
5. Develop models of Short Sea Shipping and Ferroportuaries, under the
umbrella of the co-modality, as a means of achieving a sustainable
transport system in Europe.
6. Change from a push model to a pull model , where the development and
integration of the Internet of Things or Internet of the goods let the seamless
integration of the goods in a logistic model global efficient
TECNOLOGIA PARA…

PROYECTO DE I+D+i
PORTUARIOS…
Nombre Proyecto Descripción
SKEMA
VII PM
Sustainable Knowledge Platform for the European Maritime and Logistics
Industry.
SKEMA es un proyecto del tipo Acción Concertada financiado por la Comisión
Europea- DG-TREN bajo el paraguas del VII Programa Marco. Su objetivo es
establecer una Plataforma de gestión de conocimiento sostenible para el uso de
todos los actores de la Industria del Transporte Marítimo y la Logística Portuaria.
MARNIS
VI PM
Maritime Navigation and Information Services
MarNIS es un Proyecto de Investigación Integrada en el VI Programa Marco, que
ha servido para poner las bases de los futuros Sistemas y Servicios de
Información en la Navegación Maritima Europeos.
COMODALWEB 2.0
PLAN NACIONAL
2008-2011
Desarrollo de la Comodalidad y la logística colaborativa a través de la
WEB 2.0, para el fomento del Short Sea Shipping.
COMODALWEB 2.0 es un proyecto de investigación en colaboración público-
privada del Plan Nacional de Investigación Científica, Desarrollo e Innovación
Tecnológica, 2008-2011. Pretende crear una red de conocimiento y colaboración
entre los miembros de las comunidades logístico-portuarias, para promover
mejoras de eficiencia individual y colectiva en el Transporte Marítimo de Corta
Distancia.
ECOMODAL-
UMLANDPORT
PLAN NACIONAL
2008-2011
Cambio modal en las cadenas logísticas puerto-hinterland, con
transporte eficiente y sostenible en el umland portuario
ECOMODAL-UMLANDPORT es un proyecto de investigación en colaboración
público-privada del Plan Nacional de Investigación Científica, Desarrollo e
Innovación Tecnológica, 2008-2011. Su objetivo es desarrollar soluciones de
logística integrada que mejoren la operatividad y eficiencia energética de la
cadena de suministro puerto-hinterland, considerando las distorsiones del
umland

Y MAS…
Teleshipping
Ten Telecom ( 5FP)
TransModalBots
Feder
Archipelago
Innovation- V FP
BAHIA VTMH
ESPRIT-PASO
EIES
ACTS-IV FP
VTMIS
Transport-IVFP
EURO
BORDER
Transport-IVFP
GEONET4D
ESPRIT-IVFP
INTERPORT
Telematic-IV FP
POSEIDON
Telematic- IV FP
SEALOC
Transport – IV FP

http://www.skematransport.eu/ http://www.eskema.eu
PORT TECHNOLOGIES

CARGO
HANDLING
PORT
TELEMATICS
SAFETY &
SECURITY
MAIN ISSUES TO STUDY

SCOPE STATE OF ART
USED
TECHNOLOGIES
BUSINESS
MODELS & BEST
PRACTICES
TRENDS
PORT TELEMATICS

E-
Logistics
Logística de
fabricación,
transporte y
entrega integrada
E-
Freight
Servicios
electrónicos para
el transporte
terrestre
E-
Maritime
Servicios
electrónicos para
el transporte
marítimo
E-Port
Servicios
electrónicos
portuarios: PCS y
PSW
E-SERVICES

PSW
NSW
PCS
PORT COMMUNITY SYSTEMS
SURVEY
1. Port Single window (PSW).
2. National Single Window (NSW).
3. Single Point of Contact (SPC).
4. Port Community System (PCS).
5. Harbour Authority System (HAS).
6. Cargo Community System (CCS).
7. Harbours Information & Control System
(HICS)

FUTURE…
Internet
of
Things
PCS
2.0

Nowadays, Internet is linking
hundred of millions
( xxx. 108
) computers/users
But, we can estimate billions
(xxx.1012
) objects connected to
internet in 10 years
Internet 2020: from internet of
people to internet of things

"Internet of things”
+
Co-modality
+
"Web 2.0”
=
NUCLEO de CoModalWeb 2.0

“Seems key to work immediately on the
use of Web tools 2.0 on the management
of transport and logistics, advancing in the
search for efficiency and collaboration
between the various modes of transport:
the co-modality”
Key to CoModalWeb 2.0

Programa Nacional I+D+i
2008-2011
Con el apoyo y financiación de
Development of co-modality and collaborative logistic from
a perspective of WEB 2.0, to fostering the Short Sea Shipping
Project

- ESCUELA EUROPEA DE SHORT SEA SHIPPING
- ASOCIACION ESPAÑOLA DE SHORT SEA SHIPPING
- UNIVERSIDAD DE CANTABRIA
- CONCEPTUAL KLT
- SEALOG
- SPIM
Period: 2008-2011
Budget: 1.591.109,70 €
Members of the Research and development team
Consortium

Project resume
With COMODALWEB 2.0 we want to create and extent a
knowledge and collaboration social network among all
of members of logistic and portuary comunities,
becoming in a collaborative platform to cooperation and
interrelation and improving the individual and collective
efficiency in the Maritime Transport.
¿What is Comodalweb 2.0? (1)

Multi-agent
System
Architecture
based in Web
2.0
Improve the
collaboration
and exchange
among users, to
non formal
issues
(EMOTIONAL)
Foster open
spaces to
collective
intelligence
and
collaboration
Create a
knowledge
collaboration
network
among
communities
from several
ports and
countries
Project resume

There are thre principles
where we have based
CoModalWeb2.0:
Community:
The members of logistics
communities get contents,
experience and share reciprocally
creating knowledge networks and
trust relationship
Technology 2.0:
Let the integration of web oriented
services, also MASH-UPS to get by
information to knowledge Development
of CKM- Collaborative Knowledge
Management.
Collaborative and
cooperative oriented
architecture:
Foster new COMODALITY systems, to
improved efficiency and generate
positive sinergies to guarantee a
sostenible enviromental development.
Project resume

In the revision of the White Paper Transport is suggested
expanding the objectives and the instruments of the transport
policy to respond to the new challenges, and stresses the need
to improve the efficiency of the various modes of transport,
both used individually as those used in combination
(comodality) highlighting the following political initiatives
submitted:
• plan of action for the logistics of transporting goods.
• Communication about port policies
• Initiative of the Commission "Toward a European area of
maritime transport without barriers”.
• Initiative on MoS.
Background (1)

Background ( 2)
Accelerated process in the field of information
technology and communication technologies
(ICT) in the maritime-port business:
• simplification of procedures applicable to
maritime transport of short-distance as
the introduction of port and national
single windows
• Development of maritime electronic
systems

Objetives (1)
1.Knowing the changing context of the relations of transport by sea-land,
which occurs in the environment logistical-port and the new regulations
community and national that are being developed, to promote the transport
by sea-land in the port environment and motorways of the sea.
2. Analyze the functional relationships and unit (economic and business) of
the main members, in which develop the maritime transport of short-
distance and motorways of the sea, defining a functional model of
efficiency (including all possible variables: costs, processing, …).
3.Developments to optimize the exchange of documents electronically in the
port environment and the concept of transport electronic goods freight
electronic . Creation of Port Community System (PCS), as information
services and communication of the community logistics-port, in different
countries members of the EU, analysing services, actors, ...

· 4. Functional Specification of CoModalWeb 2.0 as a platform of
participation web 2.0, to implement in the activity of transport by sea-
land, which develops in the node port, to enhance collaboration
between them (in areas not administrative) and promote open spaces
to the collaboration and the collective intelligence, creating knowledge
networks.
·
· 5. The implementation, exploitation of the pilot to validate the
specifications of ComodalWeb2.0 with different users and members of
the community logistical-port.
Objetives (2)

Cost analisys tool
www.shortsea.es

Cost analysis tool
orígenes-destinos
personalización
elección de línea/s

Cost analysis tool
resultados tte. carretera
resultados SSS

BRINGING EUROPEAN KEY PLAYERS TOGETHER ponencia pablo de castro y miguel angel pesquera workshop 07nov2010

BRINGING EUROPEAN KEY PLAYERS TOGETHER ponencia pablo de castro y miguel angel pesquera workshop 07nov2010

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