BookBrewer is an eBook publishing service launching in the summer of 2010. We're partnering with locally-focused book stores, and will be creating private-label versions in exchange for revenue splits. Interested? Contact sales at feedbrewer dot net.

1. BookBrewer
Seizing the Local eBook Opportunity
Dan Pacheco, Founder and CEO

2. Challenges and Opportunities
• Growth is Slowing for Printed Books
• Print book sales fell 1.8% in 2009.
• Bookstore sales are down 5-11% annually.
• Meanwhile, the eBook market is exploding
• eBooks sold $313 million in 2009, a 176% annual
increase (Assoc. American Publishers). Some
estimate they could make up 25% of all book
sales by 2012.
• Apple’s iBooks already account for 22% of
eBook sales, all driven by iPad users.

3. How to Stay Relevant?
• Technology alone won’t drive sales.
• eReader devices are already being
commoditized by Apple’s iPad, which
does everything they do and more.
• What’s the best asset every local
bookstore holds in common? Local
community connections.
• To differentiate from Apple and Amazon,
book stores need to emphasize local
connections. They can’t touch that.

4. What We Do
• BookBrewer turns bloggers and other
online publishers into eBook publishers in
5 minutes or less, and helps them drive
sales through locally targeted marketing.
Who’s a local online publisher? Everyone!
 Bloggers: At last count, Technorati was indexing 130M blogs generating
180M new posts each year.
 Facebook: 400M users post 25 Billion pieces of content each month.
 Twitterers: 100M users post 55M tweets per day. Many link to blog posts.

5. Blog to Book, in 5 Minutes
We help bloggers turn this … … into this

6. How We Do It
Our “FeedBrewer” technology feeds content into
design templates to create new niche products.
Content Aggregation Presentation Distribution
“The beans” “The grinder” “The flavor” “The drink”
• Magazine
Edition
RSS • Newspaper Mobile sites
• Newsletter • iPhone, Blackberry,
Web page headlines
• eBook Android
Feeds • Print ads
Music playlist
E-reader devices
Content Management • iPad, Kindle, Sony,
APIs Video collection
Text • Web page widget Nook, Kobo.
• Facebook
• Twitter Photos Quote list (tweets)
Mobile Content E-mail newsletter
• Flickr Audio • Mobile web site
• Other Catalogue (listings,
Video • Mobile apps Web page embeds
commerce)
Podcasting Facebook apps
Post or Photo collection
• Audio shows
Upload

7. High Revenue Potential
• We can charge $69.99 per published book,
and $5.50 per sale of each $9.99 eBook. Split
revenue 50/50 in exchange for promotion.
• Drive 240K new exclusive titles for
estimated $31M after one year. Grows to 1M
titles and $323M in year two.
• Authors keep the rest, and share some with
local charities who drive sales through local
fundraisers (who promote locally).

8. A New Local Sales Force
One marketing angle for bookstores to consider:
• There are 1.5 million non-profit organizations in
the U.S. that sell products and services as
fundraisers. Why not eBooks, too?
• Publishers could choose to donate a
percentage of sales to local organizations. In
return, organizations promote sales of local
eBooks.
• Similar to what many bookstores do now with
schools and churches.

9. “Buy Locally” Marketing Angle
• Tap into growing “Buy Local” grass-roots
movement by promoting locally-produced
eBooks at local stores. The message:
 Support local writers and artists
 Help local cash-strapped organizations
 Reduce your carbon footprint / go green
• Promote the idea in local stores. Apple and
Amazon will be hard-pressed to follow suit.

10. Upsell Opportunities
There are multiple opportunities for upsells to
self-publishers, including:
• Book editing, outsourced overseas, or to
displaced editors from legacy media.
• Targeted marketing through social
networks and Google adwords.
• Professional book cover design services.
• Print on demand, for those who need it.

11. Prototype Demo
• Now, let’s take a quick tour through the
BookBrewer user experience …
• Go to http://bookbrewer.com
• Enter “brewme” and “brewme” as user name & password

12. Our Track Record
• Our CEO once ran AOL’s personal home
page service (Hometown), and drove
creation of 10 million home pages in 4 years.
• We built Printcasting.com, a Knight
Foundation-funded project to democratize
print magazine publishing.
• Printcasting technology is being expanded
to enable eBook exports and more under the
umbrella of “FeedBrewer.”

13. Our Management Team
• Dan Pacheco
CEO and VP Product Management. Multiple award-
winning media innovator with 15 years of experience
at places such as AOL and Washingtonpost.com.
• Andy Lasda
CTO and VP of Development. Programmer with 16
years of experience, highly respected in the Drupal
community.
• Don Hajicek
COO and VP Design. 20 years of experience in both
Web and print, and even a startup.

14. Current Status
• We have an early start with
Printcasting.com, which provides our
architectural foundation.
• We’re adding ePub export in July and
will begin test marketing it with bloggers.
• We seek strategic marketing partners
and are just starting discussions with large
publishers.

15. Thank you!
Contact us: Learn more about us:
• dan@feedbrewer.net • http://www.feedbrewer.com
• 303-465-5560